Audience Lifecycle & Library Management

Audience Manager also introduces lifecycle management, letting researchers move an audience through Draft, Active, and Retired states. This makes it easy to tell apart audiences that are still being worked on from ones that are ready to use in an evaluation, keeping the overall audience library organised as it grows over time.

The day-to-day audience management experience has also been redesigned, so researchers can browse their audience library, search for existing audiences, edit audience details, manage personas, and remove audiences no longer needed, all from a single workspace. By centralising audience creation and management this way, Synthetic Audience Manager gives research teams a consistent, reusable framework they can apply across multiple creative evaluations, rather than treating each one as a one-off setup.