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Synthetic Audience is now available on AI Creative Insights

May 29, 2026

Unified Highlights and AI Themes

Unified Highlights and AI Themes

Unified Highlights and AI Themes

Heatmap of product in creative insights platform
Manual highlights and AI themes now unified

Manual Highlights and AI Themes are now brought together into a single insight system. Whether a highlight is created manually from the transcript or picked up automatically by the AI, it now goes through the same AI Theme Engine and shows up consistently across the Transcript view, Highlights page, and AI Analytics.

Selecting text in the transcript creates a highlight, which is automatically processed by the AI Theme Engine, assigned to a theme, and tagged with an emotion signal. AI auto-highlights go through this same process and appear alongside manual highlights on the Highlights page and in AI Analytics. Any highlight can be reassigned to a different theme or removed from a theme at any time, and every highlight and theme stays in sync across the Transcript, Highlights, and AI Analytics views at all times.

Before this update, manual highlights and AI themes existed as two separate systems with no connection between them, so teams had to work across both and reconcile insights themselves. With one unified system now in place, there's a single source of truth for all qualitative insights regardless of how they were created, which removes that disconnect and cuts down the time it takes to go from analysis to an actual decision.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.