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Synthetic Audience is now available on AI Creative Insights

May 7, 2026

Unified Manual & AI Themes

Unified Manual & AI Themes

Unified Manual & AI Themes

Heatmap of product in creative insights platform
Manual and AI themes now in one view

A unified Themes workspace has been introduced, bringing Manual Themes and AI-generated Themes into a single analysis view. These previously lived in two separate views within the platform; now, both are visible together on the same screen. Researchers can create, manage, and analyze manual and AI-generated themes side by side in this one workspace, giving them a single place to see the key themes and discussions that have come up across every session in a project.

Within the same project, researchers can still add their own manual themes on top of what the AI has already generated, with both types viewed together instead of across separate screens. This makes the overall thematic analysis workflow more organized and easier to navigate, with insights managed in one consistent place — particularly useful for projects with a large number of sessions, where tracking down key discussion points manually across each one would otherwise take considerable time.

From Emotion to Action, With Insights That Speak Your Language.

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From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.