One Platform to Replace GetWhy
From AI insight generation to governed enterprise intelligence.
The Positioning Reality
GetWhy positions itself as an AI-powered consumer insights platform focused on qualitative interpretation.
Decode unifies research execution, usability testing, behavioral intelligence, AI synthesis, and governance in one enterprise-ready system.
Insight without integration limits impact.
The Enterprise Challenge
Insight-centric platforms may still require:
Separate execution tools
Independent validation workflows
Manual knowledge management
Limited enterprise governance
These limitations may create fragmented research systems and disconnected decision-making.
Decode vs GetWhy – Platform Scope Comparison
GetWhy
AI-powered qualitative insights
Focus on interpretation and analysis
Insight-centric workflow
Decode
Research execution and validation
Unified repository
AI Copilot synthesis
Emotion AI and Attention AI
Enterprise governance
GetWhy focuses on AI-driven interpretation.
Decode integrates execution, validation, behavioral intelligence, synthesis, and governance into one enterprise-ready platform.
AI Moderation Perspective
GetWhy focuses on AI-driven insight interpretation.
Decode integrates AI moderation within a broader enterprise research and validation ecosystem.
Scope Comparison
Area | GetWhy | Decode |
|---|---|---|
AI Scope | Qualitative interpretation | End-to-end research + testing + synthesis |
Behavioral Data | Text analysis focus | Emotion AI + Attention AI |
Enterprise Ready | Insight-focused | Built-in governance, repository, workflows |
GetWhy delivers AI insights.
Decode enables enterprise intelligence.
Enterprise Proof of Impact
Decode has enabled:
Faster time to insight
3× faster time-to-insight with unified workflowsCost efficiencies
35% cost reduction through platform consolidationImproved cross-team continuity
80% of teams reuse insights from central repositoryReduced research redundancy
40% fewer duplicate studies across teams
Decode replaces fragmented insight tools with governed enterprise intelligence.
Where Entropik Leads the Market
Decode differentiates through:
Unified human intelligence platform
Behavioural and emotional measurement
Enterprise governance
Built for intelligent decision-making
Cross-study intelligence
Decode doesn’t just deliver insights.
It builds the infrastructure for enterprise intelligence at scale.
Final Position
GetWhy delivers AI insights.
Decode enables enterprise intelligence.
For organizations focused on qualitative interpretation alone, insight-centric tools may suffice.
For enterprises seeking governed, connected, and scalable research infrastructure that integrates execution, validation, behavioural intelligence, and synthesis, Decode provides the foundation.
Website: www.entropik.io