One Platform to Replace Strella

From interview analysis to enterprise decision systems.

The Positioning Reality

Enterprise teams need more than interview analysis. They need a system that connects research, testing, and decision-making.

Strella provides AI-assisted qualitative interview analysis.

Decode integrates interviews, usability testing, behavioral intelligence, AI synthesis, and governance in one enterprise platform.

Analysis alone does not create infrastructure.

The Enterprise Challenge

Interview-centric tools may still require:

• Separate usability validation

• Manual cross-project synthesis

• Independent knowledge storage

• Limited behavioral signals

This may lead to isolated insights.

Decode vs Strella – Platform Scope Comparison

Strella

• AI-assisted interview analysis

• Interview-focused workflow

• Qualitative synthesis

Decode

• Interviews and usability testing

• Unified repository

• AI Copilot synthesis

• Emotion AI and Attention AI

• Enterprise governance

Strella focuses on interview analysis.
Decode integrates execution, validation, behavioral intelligence, synthesis, and governance into one enterprise platform.

AI Moderation Perspective

Strella supports AI-assisted interviews.

Decode integrates AI moderation within a broader enterprise intelligence system.

Scope Comparison

Strella analyzes interviews.
Decode enables enterprise intelligence.

Enterprise Proof of Impact

Decode has helped enterprises:

• Reduce redundant research
  40% fewer duplicate studies across teams

• Improve validation speed
  3× faster time-to-insight with unified workflows

• Improve institutional knowledge retention
  80% of teams reuse insights from central repository

• Lower research costs
  35% cost reduction through platform consolidation

Decode replaces fragmented interview analysis tools with a unified decision system.

Where Entropik Leads the Market

Capability Comparison highlights where Decode differentiates:

• Unified human intelligence platform

• Behavioral validation beyond interviews

• Enterprise governance and compliance

• Cross-study intelligence

Decode enables enterprise intelligence.
Strella analyzes interviews.

Final Position

Strella focuses on AI-assisted interview analysis.

Decode integrates research execution, usability testing, behavioral intelligence, AI synthesis, and governance into one enterprise platform.

For organizations seeking interview analysis automation, AI-assisted tools may suffice.

For enterprises seeking a connected system that links research, validation, and decision-making at scale, Decode provides the infrastructure.

Website: www.entropik.io