Entropik Tech has been recognized as a leading vendor in Gartner's 2022 Market Guide for Emotion AI, for its innovative solutions and industry expertise.
Bangalore, India, 18 May 2022: Entropik Tech, the world's leading Emotion AI solutions provider, announced that it has been named a Leading Vendor in the Gartner report titled 'Emerging Technologies and Trends Impact Radar: Customer Analytics for Customer Experience.'
Entropik Tech has been recognized as one of the leading players in Immersive Technologies for its suite of Emotion AI technologies. Other technologies in Immersive Technologies include Voice Assistants and X Analytics.
Emotion AI (also called affective computing) uses AI to analyze the emotional state of a user with computer vision, audio/voice input, sensors, and/or software logic. Emotion AI for CX focuses on using emotion analysis to improve the different touchpoints a customer has with an organization. The key idea is to improve the customer experience by adapting to the situation and mood during the interaction.
According to the report, Emotion AI adoption is currently nascent. However, soon we will see an increase in the adoption of Emotion AI in CX as the CX-centric use cases have accelerated in the past 12 months. And the trend will continue.
Emotion AI is already being used in finance/insurance, automotive, consumer products, tourism, healthcare, and the public sector. For example, in market research, adding the emotional component to the customer response helps to understand customer likes and dislikes better.
Entropik Tech leverages Emotion AI to enrich businesses' consumer research, ultimately getting a much deeper understanding of their consumers - how they feel about the products and services, helping companies fulfill their consumer expectations. In addition, Entropik Tech makes Emotion AI scalable by using these technologies in its Quantitative and Qualitative research platforms that are cloud-based and integrated.
“Gartner's recent acknowledgment of Entropik Tech as a leader in the Emotion-AI space is crucial for us. This is the third such recognition by Gartner in a short period. The constant acknowledgment guarantees that Entropik Tech is on the right path to being a company that sets the course in the Emotion-AI space.” said Ranjan Kumar, CEO, and Founder of Entropik Tech.
Gartner provides impartial, high-quality consulting and research on many markets and provides valuable information and insights to the technology community. In this report, Gartner uses a uniform set of assessment criteria showing the competitive positioning of different vendors of Emotion AI products. It showcases the strengths and weaknesses of the solutions assessed in the reports, allowing organizations to choose the best tools to meet their business requirements assertively.
Source: Gartner, Emerging Technologies and Trends Impact Radar: Customer Analytics for Customer Experience, Annette Zimmermann, 8 April 2022.
About Entropik Tech.
Entropik Tech is the world's leading Emotion AI solutions provider, offering Quantitative and Qualitative research platforms powered by Emotion AI.
Entropik's proprietary Quantitative research platform – Affect Lab – allows brands to quantify consumers' emotions and subconscious preferences toward Marketing, Digital, and Shopper experiences. Its other proprietary Qualitative platform, Decode, allows brands to create a single repository for all their research interviews, transcriptions, highlights, and tags to quantify customer feedback and measure the emotions hidden in their facial expressions and voice.
Entropik Tech provides behavioral insights to over 150 enterprise clients in Telecom, BFSI, Media, CPG, FMCG, and Entertainment industries worldwide. Headquartered in India, the company has a business presence across the EU, North America, the Middle East, and SE Asia.
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