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Synthetic Audience is now available on AI Creative Insights

June 5, 2026

Active Stimuli for AI-Moderated Interviews

Active Stimuli for AI-Moderated Interviews

Active Stimuli for AI-Moderated Interviews

Heatmap of product in creative insights platform
Attach images, videos, and docs to interview goals

Concept testing over an AI-moderated interview needed a way to actually show the concept. Researchers can now attach images, videos, documents, or other content to a specific research goal through the new Manage Stimuli experience. The stimulus appears to the participant once the AI Moderator reaches that goal, and the AI uses it as context to guide the discussion, enabling more interactive creative evaluation and product feedback directly inside Decode. 

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.