Copilot for Predictive Creative Insights

Reviewing dashboards, heatmaps, and AOI analysis by hand is a heavily manual way to understand creative performance. Researchers, marketers, and designers can now explore Predictive Creative Insights conversationally instead, asking Copilot about attention, focus, clarity, and overall performance. It can summarize results, compare creatives side by side, flag high and low attention areas, and recommend ways to improve effectiveness.