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Synthetic Audience is now available on AI Creative Insights

June 5, 2026

Enhanced Journey Mapping

Enhanced Journey Mapping

Enhanced Journey Mapping

Heatmap of product in creative insights platform
Visualize participant navigation during Website Testing

Understanding how a participant actually moved through a Live Website Testing task used to mean piecing it together manually. Journey detection now automatically identifies meaningful navigation throughout a task, and researchers can visualize key journey steps during session playback, including:

Page navigation

In-page interactions

Multi-step workflows

Each detected step shows up in the journey timeline, giving a more consistent journey mapping experience across different websites and applications, and a clearer path to spotting friction points and usability insights. 


From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.