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Synthetic Audience is now available on AI Creative Insights

June 5, 2026

Invalid Response Management

Invalid Response Management

Invalid Response Management

Heatmap of product in creative insights platform
Mark, restore, or delete low-quality responses

Bad responses skew results, but weeding them out shouldn't mean losing the data entirely. Researchers can now review, invalidate, restore, and permanently delete responses directly within a study:

Mark responses Invalid individually or in bulk, with a predefined reason: Duplicate, Test, Fraudulent, Failed Quality Check, Incomplete, or Other

Auto-exclusion from analytics, AI insights, reports, exports, and weighting, while the response stays available in the study

Restore at any time, and Workspace Admins can permanently delete when needed

The Study Overview now shows separate counts for Valid and Invalid responses, so only high-quality data feeds into analytics and reporting. 


From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.