Aug 13, 2026
Track five behavioral measures across the interview
Decode now provides Behavioral Insights for individual interviews, helping researchers understand not just what a participant says, but how they behave and communicate while saying it. The Behavioral Journey shows how a participant's behaviour changes throughout the interview across five measures — Confidence, Engagement, Hesitation, Cognitive Load, and Decision Readiness — making it possible to see exactly when a shift happened and what was being discussed at that point. For example, a participant might come across as confident discussing a familiar product, but show more hesitation once pricing comes up, and the Behavioral Journey makes that shift visible on the interview timeline.
The Behavioral Metrics section then gives an overall view of these same five measures for the interview as a whole, with each one including a score, an AI confidence level, and supporting context, so researchers can see not just the result but how confidently the AI arrived at it.