Choose the right ideas, with your users

Gauge how well your users react to early-stage concepts or ideas so that you can focus on the one that resonates best with your users and save time and resources.

Nearly 30,000 new products are launched every year, and 95% of them fail.

Conduct research sprints to keep improving constantly

Get a head start

Validate different ideas to pick the one that resonates best with the audience and has the most potential to succeed.

Test faster, more often

Go ahead with the right ideas and concepts with consumer feedback to back it up so you don’t waste time, effort or money into the wrong ones.

Integrate with ease

Seamlessly integrate with your favorite design tools to test your concepts and ideas with real consumers.

Get pinpointed insights

Collaborate easily by sharing the data-backed ideas you decide to go ahead with across your team so everyone’s on the same page.

Deliver the right insights from your Concept Testing


reduction in
research TAT


savings in customer acquisition cost


decrease in
drop-off rates

Concept Metrics

Facial Coding Metrics
  • Attention = Visual Appeal (0-100)
  • Engagement = Comprehension (0-100)
  • +ve Emotions = Happiness, Surprise
  • -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover = Area of Interest (AOI)
  • Earned Attention = Focus Levels on AOI
  • % People Watched = Out of Total Testers
  • Exposure Time Duration = Time Spent on AOI

How to set up concept testing


Upload your stimuli

Upload a mock-up of your concept/s in the form of web links or media such as videos.


Define tasks and surveys

Choose the right survey questions to test your stimuli and understand your audience’s preference.


Add tester panel

Choose from our panel of 60 mn+ respondents or integrate your own panel and launch your project.


Analyze insights faster

Gather actionable insights as and when your testers complete their tasks.

Validate your concepts by testing them

Comparison testing
Comparison testing

Pit different concepts (ideas, designs or mock-ups) against each other to decide on the most optimal one that resonates best with your audience.

Monadic testing

Test out one concept with your audience for an in-depth analysis of its strength and weakness.

Sequential monadic testing

Test multiple concept options across different groups of testers as they evaluate each idea and share feedback.

Proto-monadic testing

Combine the advantages of comparison and sequential monadic testing to arrive at a winning concept.