Design Financial Experiences That Build Confidence, Not Confusion
Design Financial Experiences That Build Confidence, Not Confusion
Make Every Product Decision
Consumer-Backed
Entropik helps Banks, FinTechs', and Financial Institutions optimise digital journeys, build trust, and simplify product communication by decoding real user emotion, attention, and behaviour.
Entropik helps Banks, FinTechs', and Financial Institutions optimise digital journeys, build trust, and simplify product communication by decoding real user emotion, attention, and behaviour.
Trusted by Leading Financial Institutions
Trusted by Leading Financial Institutions
Trusted by Leading Financial Institutions
Friction. Complexity. Silence.
The Hidden UX Gaps Driving Users Away
In financial services, conventional UX methods overlook the emotional barriers and trust gaps that prevent users from understanding, adopting, and converting.
Trust Is Hard to Measure Digitally
Traditional analytics miss the subtle signals of hesitation or uncertainty.
Financial Products Are Often Misunderstood
Jargon-heavy pages lead to confusion and drop-offs.
Onboarding Is Full of Friction
Long forms, unclear flows, and emotionless design push users away.
Financial Literacy Content Lacks Engagement
Educational efforts fall flat if users can’t emotionally connect with the message.
Trust Is Hard to Measure Digitally
Financial Products Are Often Misunderstood
Onboarding Is Full of Friction
Financial Literacy Content Lacks Engagement
Trust Is Hard to Measure Digitally
Traditional analytics miss the subtle signals of hesitation or uncertainty.
Financial Products Are Often Misunderstood
Jargon-heavy pages lead to confusion and drop-offs.
Onboarding Is Full of Friction
Long forms, unclear flows, and emotionless design push users away.
Financial Literacy Content Lacks Engagement
Educational efforts fall flat if users can’t emotionally connect with the message.
Smarter Testing for Every Step of the Financial Customer Journey
Smarter Testing for Every Stage of the CPG Journey
Smarter Testing for Every Step of the Financial Customer Journey
From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.
From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.
From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.
Digital Banking Optimisation
Use attention heatmaps and gaze data to streamline navigation, highlight key actions, and remove hidden frictions across apps and portals.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Digital Banking Optimisation
Use attention heatmaps and gaze data to streamline navigation, highlight key actions, and remove hidden frictions across apps and portals.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Digital Banking Optimisation
Validate new SKUs with
emotional reactions, attention scores, and
purchase likelihood across target segments.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Product Education Testing
Product Education Testing
Test financial product pages and content with real users to ensure clarity, comprehension, and confidence, especially for first-time customers.
Test financial product pages and content with real users to ensure clarity, comprehension, and confidence, especially for first-time customers.
Trust and Security Perception
Measure perceived safety and emotional response to login screens, security flows, and data permissions using Emotion AI.
Measure perceived safety and emotional response to login screens, security flows, and data permissions using Emotion AI.
Financial Literacy Communication
Pre-test videos, tools, and tutorials to ensure they're emotionally engaging and easy to follow across different audiences.
Pre-test videos, tools, and tutorials to ensure they're emotionally engaging and easy to follow across different audiences.
Customer Onboarding Improvement
Map emotional and behavioural drop-off points during KYC, form-fills, and account creation, then fix what’s causing hesitation.
Map emotional and behavioural drop-off points during KYC, form-fills, and account creation, then fix what’s causing hesitation.
Where Financial UX Meets
Emotional Intelligence
Entropik helps financial brands build journeys that feel secure, simple, and
trusted by uncovering what users see and feel.
Entropik helps financial brands build journeys that feel secure, simple, and trusted by uncovering what users see and feel.
Emotion AI
Detect trust, anxiety, or confusion during key interactions.
Emotion AI
Detect trust, anxiety, or confusion during key interactions.
Emotion AI
Detect trust, anxiety, or confusion during key interactions.
Webcam-Based Eye Tracking
Understand where users look and what they miss in real-time.
Webcam-Based Eye Tracking
Understand where users look and what they miss in real-time.
Webcam-Based Eye Tracking
Understand where users look and what they miss in real-time.
Predictive Insights
Identify drop-off risks and optimise flows before launch.
Predictive Insights
Identify drop-off risks and optimise flows before launch.
Predictive Insights
Identify drop-off risks and optimise flows before launch.
Cross-Device Testing
Ensure consistency across mobile, web, and in-app journeys.
Cross-Device Testing
Ensure consistency across mobile, web, and in-app journeys.
Cross-Device Testing
Ensure consistency across mobile, web, and in-app journeys.
Privacy-First Compliance
Designed for regulated industries. No biometric data stored.
Privacy-First Compliance
Designed for regulated industries. No biometric data stored.
Privacy-First Compliance
Designed for regulated industries. No biometric data stored.
Emotion-Driven Design for Higher Adoption and Trust
Emotion-Driven Design for Higher Adoption and Trust
Emotion-Driven Design for Higher Adoption and Trust
Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.
Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.
Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.
45
%
increase in digital adoption through more intuitive, emotionally aware banking flows
increase in digital adoption through more intuitive, emotionally aware banking flows
35
%
improvement in trust scores by testing and refining perceived security and communication design
improvement in trust scores by testing and refining perceived security and communication design
50
%
better financial product understanding by simplifying complex offerings using Emotion AI and attention analytics
better financial product understanding by simplifying complex offerings using Emotion AI and attention analytics
Resources for an Emotion-Aware Financial Future
Resources for an Emotion-Aware Financial Future
Resources for an Emotion-Aware Financial Future
Blog
Webinar
Case Study
Video Library
Case Study
Social Media Context Testing
Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.
Design Financial Journeys That Feel Safe, Clear, and Human
Use Emotion AI and behavioural insights to simplify complexity, build trust, and grow digital adoption, one customer experience at a time.
No credit card needed. Start exploring in minutes.
Design Financial Journeys That Feel Safe, Clear, and Human
Use Emotion AI and behavioural insights to simplify complexity, build trust, and grow digital adoption, one customer experience at a time.
No credit card needed. Start exploring in minutes.
Design Financial Journeys That Feel Safe, Clear, and Human
Use Emotion AI and behavioural insights to simplify complexity, build trust, and grow digital adoption, one customer experience at a time.
No credit card needed. Start exploring in minutes.
