Platform

Solutions

Technology

Resources

Design Financial Experiences That Build Confidence, Not Confusion

Design Financial Experiences That Build Confidence, Not Confusion

Make Every Product Decision
Consumer-Backed

Entropik helps Banks, FinTechs', and Financial Institutions optimise digital journeys, build trust, and simplify product communication by decoding real user emotion, attention, and behaviour.

Entropik helps Banks, FinTechs', and Financial Institutions optimise digital journeys, build trust, and simplify product communication by decoding real user emotion, attention, and behaviour.

Trusted by Leading Financial Institutions

Trusted by Leading Financial Institutions

Trusted by Leading Financial Institutions

Friction. Complexity. Silence.
The Hidden UX Gaps Driving Users Away

In financial services, conventional UX methods overlook the emotional barriers and trust gaps that prevent users from understanding, adopting, and converting.

Trust Is Hard to Measure Digitally

Traditional analytics miss the subtle signals of hesitation or uncertainty.

Financial Products Are Often Misunderstood

Jargon-heavy pages lead to confusion and drop-offs.

Onboarding Is Full of Friction

Long forms, unclear flows, and emotionless design push users away.

Financial Literacy Content Lacks Engagement

Educational efforts fall flat if users can’t emotionally connect with the message.

Trust Is Hard to Measure Digitally

Financial Products Are Often Misunderstood

Onboarding Is Full of Friction

Financial Literacy Content Lacks Engagement

Trust Is Hard to Measure Digitally

Traditional analytics miss the subtle signals of hesitation or uncertainty.

Financial Products Are Often Misunderstood

Jargon-heavy pages lead to confusion and drop-offs.

Onboarding Is Full of Friction

Long forms, unclear flows, and emotionless design push users away.

Financial Literacy Content Lacks Engagement

Educational efforts fall flat if users can’t emotionally connect with the message.

Smarter Testing for Every Step of the Financial Customer Journey

Smarter Testing for Every Stage of the CPG Journey

Smarter Testing for Every Step of the Financial Customer Journey

From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.

From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.

From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.

Digital Banking Optimisation

Use attention heatmaps and gaze data to streamline navigation, highlight key actions, and remove hidden frictions across apps and portals.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Digital Banking Optimisation

Use attention heatmaps and gaze data to streamline navigation, highlight key actions, and remove hidden frictions across apps and portals.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Digital Banking Optimisation

Validate new SKUs with
emotional reactions, attention scores, and
purchase likelihood across target segments.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Product Education Testing

Product Education Testing

Test financial product pages and content with real users to ensure clarity, comprehension, and confidence, especially for first-time customers.

Test financial product pages and content with real users to ensure clarity, comprehension, and confidence, especially for first-time customers.

Trust and Security Perception

Measure perceived safety and emotional response to login screens, security flows, and data permissions using Emotion AI.

Measure perceived safety and emotional response to login screens, security flows, and data permissions using Emotion AI.

Financial Literacy Communication

Pre-test videos, tools, and tutorials to ensure they're emotionally engaging and easy to follow across different audiences.

Pre-test videos, tools, and tutorials to ensure they're emotionally engaging and easy to follow across different audiences.

Customer Onboarding Improvement

Map emotional and behavioural drop-off points during KYC, form-fills, and account creation, then fix what’s causing hesitation.

Map emotional and behavioural drop-off points during KYC, form-fills, and account creation, then fix what’s causing hesitation.

Where Financial UX Meets
Emotional Intelligence

 Entropik helps financial brands build journeys that feel secure, simple, and
trusted by uncovering what users see and feel.

 Entropik helps financial brands build journeys that feel secure, simple, and trusted by uncovering what users see and feel.

Emotion AI

Detect trust, anxiety, or confusion during key interactions.

Emotion AI

Detect trust, anxiety, or confusion during key interactions.

Emotion AI

Detect trust, anxiety, or confusion during key interactions.

Webcam-Based Eye Tracking

Understand where users look and what they miss in real-time.

Webcam-Based Eye Tracking

Understand where users look and what they miss in real-time.

Webcam-Based Eye Tracking

Understand where users look and what they miss in real-time.

Predictive Insights

Identify drop-off risks and optimise flows before launch.

Predictive Insights

Identify drop-off risks and optimise flows before launch.

Predictive Insights

Identify drop-off risks and optimise flows before launch.

Cross-Device Testing

Ensure consistency across mobile, web, and in-app journeys.

Cross-Device Testing

Ensure consistency across mobile, web, and in-app journeys.

Cross-Device Testing

Ensure consistency across mobile, web, and in-app journeys.

Privacy-First Compliance

Designed for regulated industries. No biometric data stored.

Privacy-First Compliance

Designed for regulated industries. No biometric data stored.

Privacy-First Compliance

Designed for regulated industries. No biometric data stored.

Emotion-Driven Design for Higher Adoption and Trust

Emotion-Driven Design for Higher Adoption and Trust

Emotion-Driven Design for Higher Adoption and Trust

Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.

Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.

Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.

45

%

increase in digital adoption through more intuitive, emotionally aware banking flows

increase in digital adoption through more intuitive, emotionally aware banking flows

35

%

improvement in trust scores by testing and refining perceived security and communication design

improvement in trust scores by testing and refining perceived security and communication design

50

%

better financial product understanding by simplifying complex offerings using Emotion AI and attention analytics

better financial product understanding by simplifying complex offerings using Emotion AI and attention analytics

Resources for an Emotion-Aware Financial Future

Resources for an Emotion-Aware Financial Future

Resources for an Emotion-Aware Financial Future

Blog

Webinar

Case Study

Webinar

Case Study

Social Media Context Testing

Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.

Design Financial Journeys That Feel Safe, Clear, and Human

Use Emotion AI and behavioural insights to simplify complexity, build trust, and grow digital adoption, one customer experience at a time.

No credit card needed. Start exploring in minutes.

Design Financial Journeys That Feel Safe, Clear, and Human

Use Emotion AI and behavioural insights to simplify complexity, build trust, and grow digital adoption, one customer experience at a time.

No credit card needed. Start exploring in minutes.

Design Financial Journeys That Feel Safe, Clear, and Human

Use Emotion AI and behavioural insights to simplify complexity, build trust, and grow digital adoption, one customer experience at a time.

No credit card needed. Start exploring in minutes.