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Build Experiences That Users Want to Stay With

Make Every Product Decision
Consumer-Backed

Build Experiences That Users Want to Stay With

Entropik’s Emotion AI, eye tracking, and predictive insights help tech and SaaS teams optimise onboarding, boost feature adoption, and reduce churn, based on how users feel and behave.

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Trusted by Leading Tech & Software Teams

What You Assume About Users Is Costing You Conversions

In the fast-paced tech world, traditional analytics miss the emotional cues behind user drop-off, confusion, and churn costing you adoption and loyalty.

Onboarding isn’t Measured Emotionally

Most tools track clicks, not user confidence or confusion during first-time flows.

Feature Drop-Off Goes Unexplained

You see that users stop using a feature, but not why.

Surveys Miss Frustration and Fatigue

Verbal feedback doesn’t always reveal emotional hesitation or confusion.

Churn Happens Before You Notice

By the time you look at usage metrics, it’s already too late to course-correct.

Onboarding isn’t Measured Emotionally

Most tools track clicks, not user confidence or confusion during first-time flows.

Feature Drop-Off Goes Unexplained

You see that users stop using a feature, but not why.

Surveys Miss Frustration and Fatigue

Verbal feedback doesn’t always reveal emotional hesitation or confusion.

Churn Happens Before You Notice

By the time you look at usage metrics, it’s already too late to course-correct.

Onboarding isn’t Measured Emotionally

Most tools track clicks, not user confidence or confusion during first-time flows.

Feature Drop-Off Goes Unexplained

You see that users stop using a feature, but not why.

Surveys Miss Frustration and Fatigue

Verbal feedback doesn’t always reveal emotional hesitation or confusion.

Churn Happens Before You Notice

By the time you look at usage metrics, it’s already too late to course-correct.

Smarter Testing for Every Phase of Your Product Lifecycle

Smarter Testing for Every Stage of the CPG Journey

From onboarding to activation to feature adoption, Entropik gives you behavioural clarity, faster and deeper than ever before.

User Experience Optimisation

Run emotion and attention tests across flows
and platforms to uncover friction, confusion,
or distraction in real time.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

User Experience Optimisation

Validate new SKUs with
emotional reactions, attention scores, and
purchase likelihood across target segments.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

User Experience Optimisation

Run emotion and attention tests across flows
and platforms to uncover friction, confusion,
or distraction in real time.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Product-Market Fit Validation

Test early prototypes or MVPs with target users and identify how well your product resonates, emotionally and functionally.

Feature Prioritisation

Compare multiple concepts or releases using gaze paths and emotion scores to see which features land and which gets ignored.

Onboarding Optimisation

Track how new users navigate onboarding, where they hesitate, and what helps them feel confident and in control.

Customer Satisfaction Measurement

Capture emotional signals during critical moments to gauge frustration, delight, or drop-off risks without waiting for NPS.

Go Beyond Clicks. Understand What Drives Real User Decisions

Entropik combines eye tracking, Emotion AI, and predictive insights to give you a complete view of how users experience your product, so you can design with confidence, not assumptions.

Webcam-Based Testing

No additional devices. Run tests across browsers, apps, and prototypes instantly and remotely.

Webcam-Based Testing

No additional devices. Run tests across browsers, apps, and prototypes instantly and remotely.

Webcam-Based Testing

No additional devices. Run tests across browsers, apps, and prototypes instantly and remotely.

Emotion AI

Uncover hidden frustration, confidence, and delight by analysing facial cues, voice tones, and task reactions.

Emotion AI

Uncover hidden frustration, confidence, and delight by analysing facial cues, voice tones, and task reactions.

Emotion AI

Uncover hidden frustration, confidence, and delight by analysing facial cues, voice tones, and task reactions.

Attention Heatmaps

Visualise how users scan screens, evaluate options, and prioritise information.

Attention Heatmaps

Visualise how users scan screens, evaluate options, and prioritise information.

Attention Heatmaps

Visualise how users scan screens, evaluate options, and prioritise information.

Predictive Insights

Forecast user drop-off, conversion likelihood, and time-to-activation based on behavioural signals.

Predictive Insights

Forecast user drop-off, conversion likelihood, and time-to-activation based on behavioural signals.

Predictive Insights

Forecast user drop-off, conversion likelihood, and time-to-activation based on behavioural signals.

Privacy-Safe & Scalable

Built for enterprise compliance. No biometric data stored. Works across regions and user segments.

Privacy-Safe & Scalable

Built for enterprise compliance. No biometric data stored. Works across regions and user segments.

Privacy-Safe & Scalable

Built for enterprise compliance. No biometric data stored. Works across regions and user segments.

See How Top Tech Brands Drive Product Success with Entropik

From onboarding to feature adoption, leading software and tech companies use Entropik to uncover what drives retention, and what silently causes churn.