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Understand What Features Drive Purchase Decisions

Discover feature preferences and trade-offs with advanced conjoint analysis enhanced by emotion AI and behavioural insights.

Understand What Features Drive Purchase Decisions

Discover feature preferences and trade-offs with advanced conjoint analysis enhanced by emotion AI and behavioural insights.

Understand What Features Drive Purchase Decisions

Discover feature preferences and trade-offs with advanced conjoint analysis enhanced by emotion AI and behavioural insights.

See Conjoint Testing in Action

See Live Mobile App Testing
in Action

Experience next-generation conjoint analysis that combines traditional choice modeling with emotion recognition to reveal true feature preferences and decision drivers.

What You Can Do with Conjoint Testing

Increase product success rate by 85% and optimize feature development ROI with data- driven product decisions.

Feature Importance Ranking

Understand which product attributes matter most to consumers

Price-Feature Trade-offs

Optimize the balance between features and pricing

Product Configuration

Build products with optimal feature combinations

Market Segmentation

Identify consumer groups with different preference patterns

Competitive Analysis

Understand how your features stack up against competitors

Portfolio Optimisation

Design product lines that maximize market coverage

How It Works

Study Design

Define product attributes, features, and price levels for testing

Study Design

Define product attributes, features, and price levels for testing

Study Design

Define product attributes, features, and price levels for testing

Choice Task Creation

Generate realistic product configurations for evaluation

Choice Task Creation

Generate realistic product configurations for evaluation

Choice Task Creation

Generate realistic product configurations for evaluation

Consumer Testing

Present choice scenarios with emotion and behavior tracking

Consumer Testing

Present choice scenarios with emotion and behavior tracking

Consumer Testing

Present choice scenarios with emotion and behavior tracking

AI-Enhanced Analysis

Advanced algorithms reveal preference patterns and trade-offs

AI-Enhanced Analysis

Advanced algorithms reveal preference patterns and trade-offs

AI-Enhanced Analysis

Advanced algorithms reveal preference patterns and trade-offs

Product Optimization

Specific recommendations for optimal product configuration

Product Optimization

Specific recommendations for optimal product configuration

Product Optimization

Specific recommendations for optimal product configuration

Related Use Cases

Concept Testing

Price Testing

Prototype Testing

Package Testing

Build Products Consumers Want.
Start your Conjoint Analysis Today.

Understand which features, benefits, and price points matter most so you can design products that win in the market.

No credit card needed. Start exploring in minutes.

Build Products Consumers Want.
Start your Conjoint Analysis Today.

Understand which features, benefits, and price points matter most so you can design products that win in the market.

No credit card needed. Start exploring in minutes.

Build Products Consumers Want.
Start your Conjoint Analysis Today.

Understand which features, benefits, and price points matter most so you can design products that win in the market.

No credit card needed. Start exploring in minutes.