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Map the Complete Journey to Purchase

Understand every step of the customer decision-making process with AI-powered analysis that reveals purchase triggers and barriers.

Map the Complete Journey to Purchase

Understand every step of the customer decision-making process with AI-powered analysis that reveals purchase triggers and barriers.

Map the Complete Journey to Purchase

Understand every step of the customer decision-making process with AI-powered analysis that reveals purchase triggers and barriers.

See Path-to-Purchase Analysis in Action

See Live Mobile App Testing
in Action

Experience comprehensive purchase journey mapping that tracks customer research, consideration, and decision-making across all touchpoints.

What You Can Do with Path-to-Purchase Analysis

Increase purchase conversion by 55% and reduce sales cycle length by 40% with optimised purchase paths.

Decision Journey Mapping

Visualize complete paths from awareness to purchase

Touchpoint Analysis

Understand the role of each interaction in the purchase process

Influence Measurement

Identify which factors drive purchase decisions

Barrier Identification

Discover what prevents customers from buying

Channel Attribution

Understand how different channels contribute to purchases

Timing Optimisation

Find the best moments to influence purchase decisions

How It Works

Journey Definition

Map potential purchase paths and touchpoints

Journey Definition

Map potential purchase paths and touchpoints

Journey Definition

Map potential purchase paths and touchpoints

Customer Tracking

Monitor real customer journeys across channels

Customer Tracking

Monitor real customer journeys across channels

Customer Tracking

Monitor real customer journeys across channels

Decision Analysis

AI identifies key decision moments and influences

Decision Analysis

AI identifies key decision moments and influences

Decision Analysis

AI identifies key decision moments and influences

Path Optimization

Analyze successful vs. unsuccessful purchase journeys

Path Optimization

Analyze successful vs. unsuccessful purchase journeys

Path Optimization

Analyze successful vs. unsuccessful purchase journeys

Conversion Strategy

Recommendations for improved purchase conversion

Conversion Strategy

Recommendations for improved purchase conversion

Conversion Strategy

Recommendations for improved purchase conversion

Related Use Cases

Consumer Journey Mapping

Shopper Insights

Usage & Attitude Studies

Conversion Optimisation

Turn Browsers into Buyers with Purchase Path Optimisation.

Identify where users drop off and what drives action so you can streamline the journey from interest to purchase.

No credit card needed. Start exploring in minutes.

Turn Browsers into Buyers with Purchase Path Optimisation.

Identify where users drop off and what drives action so you can streamline the journey from interest to purchase.

No credit card needed. Start exploring in minutes.

Turn Browsers into Buyers with Purchase Path Optimisation.

Identify where users drop off and what drives action so you can streamline the journey from interest to purchase.

No credit card needed. Start exploring in minutes.