AI Creative Insights
Predict Creative Winners Before You Spend
Test your creatives with Neuro AI to predict attention, emotion, and conversion impact, before your budget goes live.
Proven by Brands That Launch Winning Creatives
What’s Broken
VS
How Decode Fixes It
Subjective & inconsistent
AI-led predictive creative evaluation
Slow & difficult to scale
Instant AI-powered analysis at scale
Inefficient media spend
Optimize creatives before launch
Limited insight depth
Creative performance scoring
Difficult to compare creatives
Benchmarks against category norms
Subjective & inconsistent
AI-led predictive creative evaluation
Slow & difficult to scale
Instant AI-powered analysis at scale
Inefficient media spend
Optimize creatives before launch
Limited insight depth
Creative performance scoring
Difficult to compare creatives
Benchmarks against category norms
Brands See Measurable Uplift With Decode
Creatives shouldn’t be a gamble. Let the data lead.
95%
Predictive Attention Accuracy
95%
Predictive Attention Accuracy
32%
Testing Cost Reduction
32%
Testing Cost Reduction
4X
Faster Research Timelines
4X
Faster Research Timelines
40%
CTR Improvement
40%
CTR Improvement
Key Capabilities
Interpret emotion, behaviour, and feedback in real time so you can make bold, insight-driven decisions with an guesswork.
1. Predictive Attention AI
Compare creatives and predict attention, recall, and resonance before launch. Test variations, forecast performance, and choose the version that drives maximum impact.
Predict performance
Test variants at scale
Benchmark against category
Get second by second clarity
1. Predictive Attention AI
Compare creatives and predict attention, recall, and resonance before launch. Test variations, forecast performance, and choose the version that drives maximum impact.
Predict performance
Test variants at scale
Benchmark against category
Get second by second clarity
1. Predictive Attention AI
Compare creatives and predict attention, recall, and resonance before launch. Test variations, forecast performance, and choose the version that drives maximum impact.
Predict performance
Test variants at scale
Benchmark against category
Get second by second clarity
2. Emotion Simulation
Understand how people actually feel while watching your creative. Visualize emotional highs and lows second by second and uncover what triggers engagement or drop offs.
Measure emotional response
Track emotion flow
Check brand safety
Connect emotion to intent
2. Emotion Simulation
Understand how people actually feel while watching your creative. Visualize emotional highs and lows second by second and uncover what triggers engagement or drop offs.
Measure emotional response
Track emotion flow
Check brand safety
Connect emotion to intent
2. Emotion Simulation
Understand how people actually feel while watching your creative. Visualize emotional highs and lows second by second and uncover what triggers engagement or drop offs.
Measure emotional response
Track emotion flow
Check brand safety
Connect emotion to intent
3. Visual Hierarchy Heatmaps
See where people look first and what catches or loses attention. Optimize layouts, storytelling, and branding with evidence instead of assumptions.
See where people look
Ensure message visibility
Remove distractions
Compare layouts
3. Visual Hierarchy Heatmaps
See where people look first and what catches or loses attention. Optimize layouts, storytelling, and branding with evidence instead of assumptions.
See where people look
Ensure message visibility
Remove distractions
Compare layouts
3. Visual Hierarchy Heatmaps
See where people look first and what catches or loses attention. Optimize layouts, storytelling, and branding with evidence instead of assumptions.
See where people look
Ensure message visibility
Remove distractions
Compare layouts
4. Prescriptive AI Suggestions
Get actionable recommendations that tell you exactly how to improve performance. Understand what to change, why it matters, and what impact it will drive.
Get improvement recommendations
Understand why performance changes
Prioritize high impact changes
Build clearer briefs
4. Prescriptive AI Suggestions
Get actionable recommendations that tell you exactly how to improve performance. Understand what to change, why it matters, and what impact it will drive.
Get improvement recommendations
Understand why performance changes
Prioritize high impact changes
Build clearer briefs
4. Prescriptive AI Suggestions
Get actionable recommendations that tell you exactly how to improve performance. Understand what to change, why it matters, and what impact it will drive.
Get improvement recommendations
Understand why performance changes
Prioritize high impact changes
Build clearer briefs
See Your Creative Through Every Audience's Eyes
Build reusable synthetic audiences, apply them across every AI Creative Insights evaluation, and compare predictions persona by persona, before you spend on media.
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Deep Creative Intelligence at Your Fingertips
1. Attention Metrics
Track where users look first, how long they stay, and the journey their eyes follow across your creative.
First fixation
Identify the exact element that grabs attention first.
Attention Duration
Measure how long users focus on key visual elements.
Visual Path and Retention
Track the flow of eye movement and what holds attention the longest.
1. Attention Metrics
Track where users look first, how long they stay, and the journey their eyes follow across your creative.
First fixation
Identify the exact element that grabs attention first.
Attention Duration
Measure how long users focus on key visual elements.
Visual Path and Retention
Track the flow of eye movement and what holds attention the longest.
2. Engagement and Comprehension
Measure emotional impact, message clarity, and how well your creative drives brand recall and purchase intent.
Emotion Mapping
Capture users’ emotional responses as they engage with your creative.
Message Clarity
Assess how clearly your core message is understood by your audience.
Brand Recall & Purchase Intent
Measure how well your creative drives memory and intent to buy.
2. Engagement and Comprehension
Measure emotional impact, message clarity, and how well your creative drives brand recall and purchase intent.
Emotion Mapping
Capture users’ emotional responses as they engage with your creative.
Message Clarity
Assess how clearly your core message is understood by your audience.
Brand Recall & Purchase Intent
Measure how well your creative drives memory and intent to buy.
3. Comparative Intelligence
Benchmark performance against competitors, audiences, and past campaigns to identify what works and where to improve.
Industry & Competitor Benchmarking
See how your creative stacks up against category leaders and rivals.
Channel & Demographic Comparisons
Understand what works best across platforms and audience segments.
Historical Trends & Performance Insights
Learn from past campaigns to optimize future creative decisions.
3. Comparative Intelligence
Benchmark performance against competitors, audiences, and past campaigns to identify what works and where to improve.
Industry & Competitor Benchmarking
See how your creative stacks up against category leaders and rivals.
Channel & Demographic Comparisons
Understand what works best across platforms and audience segments.
Historical Trends & Performance Insights
Learn from past campaigns to optimize future creative decisions.
Your Workflow from Upload to Uplift
Drop in assets, see what wins, make the fixes, and launch only high-performers.
Upload Creative
Drag and drop any format
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The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
Decode by Entropik
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