Turn Research Chaos Into Revenue Clarity
Turn Research Chaos Into Revenue Clarity
Turn Research Chaos Into Revenue Clarity
One platform to capture emotion, attention and feedback at scale.
Replace multiple tools. Make decisions in hours. Not weeks.
Consumer Insights
User Research
AI Creative Insights
Insights Hub
Consumer Insights
User Research
AI Creative Insights
Insights Hub
Consumer Insights
User Research
AI Creative Insights
Insights Hub
Trusted by 150+ industry leaders
Broken Research Process
Fragmented Methodologies, Long Research-to-Insight Timelines, Manual Data Consolidation Hell & Multiple Disconnected Data Silos.
Entropik's Decode Solution
Unified Insights Platform, Real-Time Insights Delivery, Simplified Research Process, Enhanced Reliability & Accuracy and Integrated Multi-Method Approach.
Broken Research Process
Fragmented Methodologies, Long Research-to-Insight Timelines, Manual Data Consolidation Hell & Multiple Disconnected Data Silos.
Entropik's Decode Solution
Unified Insights Platform, Real-Time Insights Delivery, Simplified Research Process, Enhanced Reliability & Accuracy and Integrated Multi-Method Approach.
Broken Research Process
Fragmented Methodologies, Long Research-to-Insight Timelines, Manual Data Consolidation Hell & Multiple Disconnected Data Silos.
Entropik's Decode Solution
Unified Insights Platform, Real-Time Insights Delivery, Simplified Research Process, Enhanced Reliability & Accuracy and Integrated Multi-Method Approach.
Coming Soon
Coming Soon
Coming Soon
AI Interviews by Decode
AI Interviews by Decode
AI Interviews by Decode
Run automated, human-like qualitative conversations at scale across text, audio, and interviews, powered by Decode’s Behaviour and Emotion Intelligence.
Consumer Insights
Move Beyond Opinions. Uncover What Consumers Truly Feel.
Entropik decodes real consumer behaviour with Emotion AI and predictive analytics, so you move beyond questions to truly understand intent.
Consumer Insights
Move Beyond Opinions. Uncover What Consumers Truly Feel.
Entropik decodes real consumer behaviour with Emotion AI and predictive analytics, so you move beyond questions to truly understand intent.
Consumer Insights
Move Beyond Opinions. Uncover What Consumers Truly Feel.
Entropik decodes real consumer behaviour with Emotion AI and predictive analytics, so you move beyond questions to truly understand intent.
Media and Ad Testing
Predict how every creative will capture attention, drive emotion, and shape recall before you invest in production or media.
Concept Testing
Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.
Shopper Insights
Simulate real-world shelf and pack testing, generate attention heatmaps, and predict purchase intent with Deode to reveal consumer behavior and intent.
Qualitative Research
Turn raw interviews and video feedback into structured, sentiment-rich insights with AI that extracts themes, emotions, and evidence instantly.
Media and Ad Testing
Predict how every creative will capture attention, drive emotion, and shape recall before you invest in production or media.
Concept Testing
Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.
Shopper Insights
Simulate real-world shelf and pack testing, generate attention heatmaps, and predict purchase intent with Deode to reveal consumer behavior and intent.
Qualitative Research
Turn raw interviews and video feedback into structured, sentiment-rich insights with AI that extracts themes, emotions, and evidence instantly.
Media and Ad Testing
Predict how every creative will capture attention, drive emotion, and shape recall before you invest in production or media.
Concept Testing
Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.
Shopper Insights
Simulate real-world shelf and pack testing, generate attention heatmaps, and predict purchase intent with Deode to reveal consumer behavior and intent.
Qualitative Research
Turn raw interviews and video feedback into structured, sentiment-rich insights with AI that extracts themes, emotions, and evidence instantly.
User Research
See Through Your User's Eyes. Know What They Feel.
Skip the guesswork. Decode's webcam-powered eye tracking and emotion AI reveal hidden user friction and confusion instantly, with zero hardware.
User Research
See Through Your User's Eyes. Know What They Feel.
Skip the guesswork. Decode's webcam-powered eye tracking and emotion AI reveal hidden user friction and confusion instantly, with zero hardware.
User Research
See Through Your User's Eyes. Know What They Feel.
Skip the guesswork. Decode's webcam-powered eye tracking and emotion AI reveal hidden user friction and confusion instantly, with zero hardware.
Moderated Testing (Live)
Live sessions with users, enriched with gaze and emotion insights in real time.
Unmoderated Testing
Scale user testing with async sessions, completed on users’ own time and devices.
Live Website and App Testing
Capture how users interact in real-world conditions, not artificial test environments.
Prototype Testing
Validate early designs with real users, uncover friction, and refine journeys before development.
Moderated Testing (Live)
Live sessions with users, enriched with gaze and emotion insights in real time.
Unmoderated Testing
Scale user testing with async sessions, completed on users’ own time and devices.
Live Website and App Testing
Capture how users interact in real-world conditions, not artificial test environments.
Prototype Testing
Validate early designs with real users, uncover friction, and refine journeys before development.
Moderated Testing (Live)
Live sessions with users, enriched with gaze and emotion insights in real time.
Unmoderated Testing
Scale user testing with async sessions, completed on users’ own time and devices.
Live Website and App Testing
Capture how users interact in real-world conditions, not artificial test environments.
Prototype Testing
Validate early designs with real users, uncover friction, and refine journeys before development.
AI Creative Insights
Predict Creative Winners Before You Spend.
Test your creatives with Neuro AI to predict attention, emotion, and conversion impact, before your budget goes live.
AI Creative Insights
Predict Creative Winners Before You Spend.
Test your creatives with Neuro AI to predict attention, emotion, and conversion impact, before your budget goes live.
AI Creative Insights
Predict Creative Winners Before You Spend.
Test your creatives with Neuro AI to predict attention, emotion, and conversion impact, before your budget goes live.
Predictive Attention AI
Compare creative variations, ad concepts, and messaging options with AI-powered analysis that predicts brand recall, emotional resonance, and audience engagement to determine the highest-impact version before launch.
Emotion Simulation
Emotion Simulation helps you anticipate how people will feel about your creative so you can read emotional reactions early, before launching real tests.
Visual Hierarchy Heatmaps
These heatmaps show where people look first and what they might miss. They help you check if your logo, headline or CTA is getting the attention it should.
Prescriptive AI Suggestions
Prescriptive AI gives clear recommendations on what to improve in your creative. It points out what to move, highlight or simplify so the message lands better.
Predictive Attention AI
Compare creative variations, ad concepts, and messaging options with AI-powered analysis that predicts brand recall, emotional resonance, and audience engagement to determine the highest-impact version before launch.
Emotion Simulation
Emotion Simulation helps you anticipate how people will feel about your creative so you can read emotional reactions early, before launching real tests.
Visual Hierarchy Heatmaps
These heatmaps show where people look first and what they might miss. They help you check if your logo, headline or CTA is getting the attention it should.
Prescriptive AI Suggestions
Prescriptive AI gives clear recommendations on what to improve in your creative. It points out what to move, highlight or simplify so the message lands better.
Predictive Attention AI
Compare creative variations, ad concepts, and messaging options with AI-powered analysis that predicts brand recall, emotional resonance, and audience engagement to determine the highest-impact version before launch.
Emotion Simulation
Emotion Simulation helps you anticipate how people will feel about your creative so you can read emotional reactions early, before launching real tests.
Visual Hierarchy Heatmaps
These heatmaps show where people look first and what they might miss. They help you check if your logo, headline or CTA is getting the attention it should.
Prescriptive AI Suggestions
Prescriptive AI gives clear recommendations on what to improve in your creative. It points out what to move, highlight or simplify so the message lands better.
Insights Hub
One Hub for Every Insight. Powered by Emotion, Behavior & AI.
Unify your research interviews, surveys, and insights in one AI workspace. Surface patterns, connect the dots, and act faster than ever.
Insights Hub
One Hub for Every Insight. Powered by Emotion, Behavior & AI.
Unify your research interviews, surveys, and insights in one AI workspace. Surface patterns, connect the dots, and act faster than ever.
Insights Hub
One Hub for Every Insight. Powered by Emotion, Behavior & AI.
Unify your research interviews, surveys, and insights in one AI workspace. Surface patterns, connect the dots, and act faster than ever.
Unified Repository
Centralize all research interviews, surveys, reports, and heat-maps in a searchable, taggable, version-controlled space.
AI Research Copilot
Find what you didn’t know to look for. Get instant answers, surface patterns, and connect insights across studies.
Cross-Research Linkage
Never duplicate research again. Build a smarter and scalable knowledge repository that evolves with every study.
Insight Continuity & Governance
Decode keeps all your insights in one place with proper access. Your research stays organized, traceable and easy for teams to reuse anytime.
Unified Repository
Centralize all research interviews, surveys, reports, and heat-maps in a searchable, taggable, version-controlled space.
AI Research Copilot
Find what you didn’t know to look for. Get instant answers, surface patterns, and connect insights across studies.
Cross-Research Linkage
Never duplicate research again. Build a smarter and scalable knowledge repository that evolves with every study.
Insight Continuity & Governance
Decode keeps all your insights in one place with proper access. Your research stays organized, traceable and easy for teams to reuse anytime.
Unified Repository
Centralize all research interviews, surveys, reports, and heat-maps in a searchable, taggable, version-controlled space.
AI Research Copilot
Find what you didn’t know to look for. Get instant answers, surface patterns, and connect insights across studies.
Cross-Research Linkage
Never duplicate research again. Build a smarter and scalable knowledge repository that evolves with every study.
Insight Continuity & Governance
Decode keeps all your insights in one place with proper access. Your research stays organized, traceable and easy for teams to reuse anytime.
The Tech Behind Faster, Trusted Insights
The Tech Behind Faster, Trusted Insights
The Tech Behind Faster, Trusted Insights
From capture to clarity, our stack predicts attention, decodes emotion, maps behavior, and auto-builds reports, so teams move from weeks to minutes.
From capture to clarity, our stack predicts attention, decodes emotion, maps behavior, and auto-builds reports, so teams move from weeks to minutes.
Facial Emotion AI
Voice Emotion AI
Attention Measurement
Eye Gaze Tracking
AI Research Assistant
Predictive Creative AI
Know How Your Users Truly Feel
Tap your webcam to reveal real-time emotions - happy, sad, surprised, angry, disgusted, contempt, or fear - with 95%+ accuracy.
Facial Emotion AI
Voice Emotion AI
Attention Measurement
Eye Gaze Tracking
AI Research Assistant
Predictive Creative AI
Know How Your Users Truly Feel
Tap your webcam to reveal real-time emotions - happy, sad, surprised, angry, disgusted, contempt, or fear - with 95%+ accuracy.
Facial Emotion AI
Know How Your Users Truly Feel
Tap your webcam to reveal real-time emotions - happy, sad, surprised, angry, disgusted, contempt, or fear - with 95%+ accuracy.
Facial Emotion AI
Know How Your Users Truly Feel
Tap your webcam to reveal real-time emotions - happy, sad, surprised, angry, disgusted, contempt, or fear - with 95%+ accuracy.
Voice Emotion AI
Hear The Emotion Behind Every Word
Analyze tone, pace, and emotional cues in speech to detect confidence, uncertainty, and underlying sentiment.
Voice Emotion AI
Hear The Emotion Behind Every Word
Analyze tone, pace, and emotional cues in speech to detect confidence, uncertainty, and underlying sentiment.
Attention Measurement
Understand Engagement From Every Angle
Combine gaze, head pose, and facial orientation to quantify attention and detect drop-offs.
Attention Measurement
Understand Engagement From Every Angle
Combine gaze, head pose, and facial orientation to quantify attention and detect drop-offs.
Eye Gaze Tracking
See Through Your Users’ Eyes
Map exactly where users look, how long they focus, and what draws attention on desktop and mobile.
Eye Gaze Tracking
See Through Your Users’ Eyes
Map exactly where users look, how long they focus, and what draws attention on desktop and mobile.
AI Research Assistant
Turn Insights Into Intelligence
Auto-extract themes, trends, and takeaways across all your research data.
AI Research Assistant
Turn Insights Into Intelligence
Auto-extract themes, trends, and takeaways across all your research data.
Predictive Creative AI
Predict Your Creative’s Emotional Impact
Use neuroscience-powered AI to forecast campaign performance before launch.
Predictive Creative AI
Predict Your Creative’s Emotional Impact
Use neuroscience-powered AI to forecast campaign performance before launch.
4x
Faster Decisions
Unify tools and signals to compress time‑to‑insight.
60%
Creative Cost Reduction
33%
Per‑study
Savings
Standardize testing to reduce spend and increase ROI.
From scattered noise to
decisions that convert.
40%
Campaign
Uplift
Predict and optimize for attention and clarity.
+150
Brands
Proof of scale and reliability across industries.
Reduce Turnaround
Just
6
Days
Accelerate from weeks to days with automated reporting.
Benefits that cut waste and lift revenue.
4x
Faster Decisions
Unify tools and signals to compress time‑to‑insight.
60%
Creative Cost Reduction
40%
Campaign
Uplift
Predict and optimize for attention and clarity.
33%
Per‑study
Savings
Standardize testing to reduce spend and increase ROI.
+150
Brands
Proof of scale and reliability across industries.
Reduce Turnaround
Just
6
Days
Accelerate from weeks to days with automated reporting.
Benefits that cut waste and lift revenue.
4x
Faster Decisions
Unify tools and signals to compress time‑to‑insight.
60%
Creative Cost Reduction
40%
Campaign
Uplift
Predict and optimize for attention and clarity.
33%
Per‑study
Savings
Standardize testing to reduce spend and increase ROI.
+150
Brands
Proof of scale and reliability across industries.
Reduce Turnaround
Just
6
Days
Accelerate from weeks to days with automated reporting.
Industries That We Serve
Industries That We Serve
Industries That We Serve
Entropik helps leading retail and e-commerce brands optimize websites, product pages, and ad creatives using real attention, emotion, and behavior data, so every click leads to conversion.
Entropik helps leading retail and e-commerce brands optimize websites, product pages, and ad creatives using real attention, emotion, and behavior data, so every click leads to conversion.
Product innovation and shopper insights
User experience and product validation
Patient experience and clinical insights
Customer experience and digital optimization
Shopper behavior and conversion insights
Product innovation and shopper insights
User experience and product validation
Patient experience and clinical insights
Customer experience and digital optimization
Shopper behavior and conversion insights
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Testimonial : Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Person Name
Person Occupation
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Transactions Experience Head
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Integrations Ready to Plug-In and GO!
From setup to full automation — it’s fast, flexible, and future-ready.
Integrations Ready to Plug-In and GO!
From setup to full automation — it’s fast, flexible, and future-ready.
Integrations Ready to Plug-In and GO!
From setup to full automation — it’s fast, flexible, and future-ready.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Security You Can Trust. Compliance You Can Count On.
Security You Can Trust. Compliance You Can Count On.
Security You Can Trust. Compliance You Can Count On.
Certified, secure, and always-on so you can focus on insights, not infrastructure.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved