Financial Services
Financial Services
Design Financial Experiences That Build Confidence, Not Confusion
Design Financial Experiences That Build Confidence, Not Confusion
Design Financial Experiences That Build Confidence, Not Confusion
Entropik helps Banks, FinTechs', and Financial Institutions optimise digital journeys, build trust, and simplify product communication by decoding real user emotion, attention, and behaviour.
Trusted by 150+ industry leaders
Smarter Testing for Every Step of the Financial Customer Journey
Smarter Testing for Every Step of the Financial Customer Journey
Smarter Testing for Every Step of the Financial Customer Journey
From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.
From onboarding and education to trust and adoption, Entropik helps you decode how users experience your products.
Trust Is Hard to Measure Digitally
Traditional analytics miss the subtle signals of hesitation or uncertainty.
Digital Banking Optimization
Use attention heatmaps and gaze data to streamline navigation, highlight key actions, and remove hidden frictions across apps and portals.
Trust Is Hard to Measure Digitally
Traditional analytics miss the subtle signals of hesitation or uncertainty.
Digital Banking Optimization
Use attention heatmaps and gaze data to streamline navigation, highlight key actions, and remove hidden frictions across apps and portals.
Trust Is Hard to Measure Digitally
Traditional analytics miss the subtle signals of hesitation or uncertainty.
Digital Banking Optimization
Use attention heatmaps and gaze data to streamline navigation, highlight key actions, and remove hidden frictions across apps and portals.
Financial Products Are Often Misunderstood
Jargon-heavy pages lead to confusion and drop-offs.
Product Education Testing
Test financial product pages and content with real users to ensure clarity, comprehension, and confidence, especially for first-time customers.
Financial Products Are Often Misunderstood
Jargon-heavy pages lead to confusion and drop-offs.
Product Education Testing
Test financial product pages and content with real users to ensure clarity, comprehension, and confidence, especially for first-time customers.
Financial Products Are Often Misunderstood
Jargon-heavy pages lead to confusion and drop-offs.
Product Education Testing
Test financial product pages and content with real users to ensure clarity, comprehension, and confidence, especially for first-time customers.
Onboarding Is Full of Friction
Long forms, unclear flows, and emotionless design push users away.
Trust and Security Perception
Measure perceived safety and emotional response to login screens, security flows, and data permissions using Emotion AI.
Onboarding Is Full of Friction
Long forms, unclear flows, and emotionless design push users away.
Trust and Security Perception
Measure perceived safety and emotional response to login screens, security flows, and data permissions using Emotion AI.
Onboarding Is Full of Friction
Long forms, unclear flows, and emotionless design push users away.
Trust and Security Perception
Measure perceived safety and emotional response to login screens, security flows, and data permissions using Emotion AI.
Financial Literacy Content Lacks Engagement
Educational efforts fall flat if users can’t emotionally connect with the message.
Financial Literacy Communication
Pre-test videos, tools, and tutorials to ensure they're emotionally engaging and easy to follow across different audiences.
Financial Literacy Content Lacks Engagement
Educational efforts fall flat if users can’t emotionally connect with the message.
Financial Literacy Communication
Pre-test videos, tools, and tutorials to ensure they're emotionally engaging and easy to follow across different audiences.
Financial Literacy Content Lacks Engagement
Educational efforts fall flat if users can’t emotionally connect with the message.
Financial Literacy Communication
Pre-test videos, tools, and tutorials to ensure they're emotionally engaging and easy to follow across different audiences.
Where Financial UX Meets Emotional Intelligence
Where Financial UX Meets Emotional Intelligence
Where Financial UX Meets Emotional Intelligence
Entropik helps financial brands build journeys that feel secure, simple, and trusted by uncovering what users see and feel.
Entropik helps financial brands build journeys that feel secure, simple, and trusted by uncovering what users see and feel.
Emotion AI
Detect trust, anxiety, or confusion during key interactions.
Emotion AI
Detect trust, anxiety, or confusion during key interactions.
Emotion AI
Detect trust, anxiety, or confusion during key interactions.
Webcam-Based Eye Tracking
Understand where users look and what they miss in real-time.
Webcam-Based Eye Tracking
Understand where users look and what they miss in real-time.
Webcam-Based Eye Tracking
Understand where users look and what they miss in real-time.
Predictive Insights
Identify drop-off risks and optimise flows before launch.
Predictive Insights
Identify drop-off risks and optimise flows before launch.
Predictive Insights
Identify drop-off risks and optimise flows before launch.
Cross-Device Testing
Ensure consistency across mobile, web, and in-app journeys.
Cross-Device Testing
Ensure consistency across mobile, web, and in-app journeys.
Cross-Device Testing
Ensure consistency across mobile, web, and in-app journeys.
Privacy-First Compliance
Designed for regulated industries. No biometric data stored.
Privacy-First Compliance
Designed for regulated industries. No biometric data stored.
Privacy-First Compliance
Designed for regulated industries. No biometric data stored.
Emotion-Driven Design for Higher Adoption and Trust
Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.
45%
Increase in digital adoption through more intuitive, emotionally aware banking flows
50%
Better financial product understanding by simplifying complex offerings using Emotion AI and attention analytics
35%
Improvement in trust scores by testing and refining perceived security and communication design
Emotion-Driven Design for Higher Adoption and Trust
Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.
45%
Increase in digital adoption through more intuitive, emotionally aware banking flows
50%
Better financial product understanding by simplifying complex offerings using Emotion AI and attention analytics
35%
Improvement in trust scores by testing and refining perceived security and communication design
Emotion-Driven Design for Higher Adoption and Trust
Banks, FinTech's, and insurers use Entropik to improve digital adoption, drive trust, and simplify financial journeys, backed by measurable impact.
45%
Increase in digital adoption through more intuitive, emotionally aware banking flows
50%
Better financial product understanding by simplifying complex offerings using Emotion AI and attention analytics
35%
Improvement in trust scores by testing and refining perceived security and communication design
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Resources for an Emotion-Aware Financial Future
Resources for an Emotion-Aware Financial Future
Resources for an Emotion-Aware Financial Future
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved