Healthcare & Pharma

Healthcare & Pharma

Build Healthcare Experiences That Patients Trust and Understand

Build Healthcare Experiences That Patients Trust and Understand

Build Healthcare Experiences That Patients Trust and Understand

Entropik helps healthcare and pharma teams uncover how patients truly feel, using Emotion AI, eye tracking, and behavioural research to improve satisfaction, communication, and outcomes.

iPad displaying medical dashboard welcoming back Tyra with navigation tabs Home, Patients, Appointments, Doctors, Reports; widgets showing heart rate 120 bpm graph, blood cell 9.8 count, calendar January 2026; upcoming appointments for Dr. Patel and Dr. Mahmoud; recent visits section with Dr. Suhail; profile photo of woman doctor in scrubs against dark theme interface.
iPad displaying medical dashboard welcoming back Tyra with navigation tabs Home, Patients, Appointments, Doctors, Reports; widgets showing heart rate 120 bpm graph, blood cell 9.8 count, calendar January 2026; upcoming appointments for Dr. Patel and Dr. Mahmoud; recent visits section with Dr. Suhail; profile photo of woman doctor in scrubs against dark theme interface.
iPad displaying medical dashboard welcoming back Tyra with navigation tabs Home, Patients, Appointments, Doctors, Reports; widgets showing heart rate 120 bpm graph, blood cell 9.8 count, calendar January 2026; upcoming appointments for Dr. Patel and Dr. Mahmoud; recent visits section with Dr. Suhail; profile photo of woman doctor in scrubs against dark theme interface.

Trusted by 150+ industry leaders

Decode the Patient Experience. From First Interaction to Final Outcome

Decode the Patient Experience. From First Interaction to Final Outcome

Decode the Patient Experience. From First Interaction to Final Outcome

From device design to treatment communication, Entropik brings clarity to how patients experience care, emotionally and cognitively.

From device design to treatment communication, Entropik brings clarity to how patients experience care, emotionally and cognitively.

Forms and Surveys Miss Emotional Nuance

Patients may underreport discomfort, confusion, or fear.

Patient Experience Research

Capture emotional feedback throughout the care journey to improve trust, clarity, and comfort across touchpoints.

Laptop showing Entropik Decode medical platform dashboard with 79 Decode score and Happy dominant emotion. Features landing page with doctor assisting elderly patient and Sign Up buttons on purple gradient background. ​

Forms and Surveys Miss Emotional Nuance

Patients may underreport discomfort, confusion, or fear.

Patient Experience Research

Capture emotional feedback throughout the care journey to improve trust, clarity, and comfort across touchpoints.

Laptop showing Entropik Decode medical platform dashboard with 79 Decode score and Happy dominant emotion. Features landing page with doctor assisting elderly patient and Sign Up buttons on purple gradient background. ​

Forms and Surveys Miss Emotional Nuance

Patients may underreport discomfort, confusion, or fear.

Patient Experience Research

Capture emotional feedback throughout the care journey to improve trust, clarity, and comfort across touchpoints.

Laptop showing Entropik Decode medical platform dashboard with 79 Decode score and Happy dominant emotion. Features landing page with doctor assisting elderly patient and Sign Up buttons on purple gradient background. ​

Medical Devices Aren’t Always Usable

Without testing for friction or hesitation, usability risks go unnoticed.

Medical Device Usability Testing

Evaluate ease-of-use, clarity, and comfort through gaze tracking, facial expressions, and sentiment analysis.

MRI machine with glowing blue ring and control panel on extendable bed against dark purple gradient background with geometric grid overlay.

Medical Devices Aren’t Always Usable

Without testing for friction or hesitation, usability risks go unnoticed.

Medical Device Usability Testing

Evaluate ease-of-use, clarity, and comfort through gaze tracking, facial expressions, and sentiment analysis.

MRI machine with glowing blue ring and control panel on extendable bed against dark purple gradient background with geometric grid overlay.

Medical Devices Aren’t Always Usable

Without testing for friction or hesitation, usability risks go unnoticed.

Medical Device Usability Testing

Evaluate ease-of-use, clarity, and comfort through gaze tracking, facial expressions, and sentiment analysis.

MRI machine with glowing blue ring and control panel on extendable bed against dark purple gradient background with geometric grid overlay.

Health Messaging Can Be Misinterpreted

Even well-crafted campaigns may confuse or overwhelm without emotional validation.

Healthcare Communication Optimization

Pre-test awareness campaigns and educational content to ensure they’re clear, calming, and understood by diverse audiences.

Composite image showing smartphone calendars for January and May 2026 with highlighted dates on left and center. Right side displays task interface titled "Visit app and check" with "Treatment Appointment" description against purple gradient background. ​

Health Messaging Can Be Misinterpreted

Even well-crafted campaigns may confuse or overwhelm without emotional validation.

Healthcare Communication Optimization

Pre-test awareness campaigns and educational content to ensure they’re clear, calming, and understood by diverse audiences.

Composite image showing smartphone calendars for January and May 2026 with highlighted dates on left and center. Right side displays task interface titled "Visit app and check" with "Treatment Appointment" description against purple gradient background. ​

Health Messaging Can Be Misinterpreted

Even well-crafted campaigns may confuse or overwhelm without emotional validation.

Healthcare Communication Optimization

Pre-test awareness campaigns and educational content to ensure they’re clear, calming, and understood by diverse audiences.

Composite image showing smartphone calendars for January and May 2026 with highlighted dates on left and center. Right side displays task interface titled "Visit app and check" with "Treatment Appointment" description against purple gradient background. ​

Clinical Feedback Is Delayed and Incomplete

Relying only on follow-up surveys limits insight into real-time treatment reactions.

Treatment Satisfaction Studies

Assess how patients emotionally respond to treatment processes and materials, without relying on surveys alone.

Survey feedback interface with Top Answer "Good Service" and rating questions about service and hospitality levels. Shows smiling nurse in scrubs at desk with laptop against purple gradient background. ​

Clinical Feedback Is Delayed and Incomplete

Relying only on follow-up surveys limits insight into real-time treatment reactions.

Treatment Satisfaction Studies

Assess how patients emotionally respond to treatment processes and materials, without relying on surveys alone.

Survey feedback interface with Top Answer "Good Service" and rating questions about service and hospitality levels. Shows smiling nurse in scrubs at desk with laptop against purple gradient background. ​

Clinical Feedback Is Delayed and Incomplete

Relying only on follow-up surveys limits insight into real-time treatment reactions.

Treatment Satisfaction Studies

Assess how patients emotionally respond to treatment processes and materials, without relying on surveys alone.

Survey feedback interface with Top Answer "Good Service" and rating questions about service and hospitality levels. Shows smiling nurse in scrubs at desk with laptop against purple gradient background. ​

Smarter Patient Signals. More Human-Centered Innovation.

Smarter Patient Signals. More Human-Centered Innovation.

Smarter Patient Signals. More Human-Centered Innovation.

Entropik helps you design care and communication that works by understanding the emotions behind every patient interaction.

Entropik helps you design care and communication that works by understanding the emotions behind every patient interaction.

Emotion AI

Track fear, confusion, or reassurance in real time. No verbal input needed.

Emotion AI

Track fear, confusion, or reassurance in real time. No verbal input needed.

Emotion AI

Track fear, confusion, or reassurance in real time. No verbal input needed.

Webcam-Based Eye Tracking

Spot where attention drops or confusion rises in devices, apps, or instructions.

Webcam-Based Eye Tracking

Spot where attention drops or confusion rises in devices, apps, or instructions.

Webcam-Based Eye Tracking

Spot where attention drops or confusion rises in devices, apps, or instructions.

Cross-Demographic Testing

Gather insights across languages, regions, and patient personas.

Cross-Demographic Testing

Gather insights across languages, regions, and patient personas.

Cross-Demographic Testing

Gather insights across languages, regions, and patient personas.

HIPAA-Ready & Privacy-Safe

Designed for compliance and patient data protection.

HIPAA-Ready & Privacy-Safe

Designed for compliance and patient data protection.

HIPAA-Ready & Privacy-Safe

Designed for compliance and patient data protection.

Build What Patients Need. Not Just What You Think They Do.

Healthcare and Pharma brands use Entropik to close the gap between care delivery and patient perception, creating clearer, more human, and effective experiences.

50%

Improvement in patient satisfaction scores by uncovering emotional drivers across care journeys.

40%

More effective health communications by testing campaigns for clarity, trust, and emotional resonance.

30%

Better treatment adherence through emotionally aligned education and communication.

Build What Patients Need. Not Just What You Think They Do.

Healthcare and Pharma brands use Entropik to close the gap between care delivery and patient perception, creating clearer, more human, and effective experiences.

50%

Improvement in patient satisfaction scores by uncovering emotional drivers across care journeys.

40%

More effective health communications by testing campaigns for clarity, trust, and emotional resonance.

30%

Better treatment adherence through emotionally aligned education and communication.

Build What Patients Need. Not Just What You Think They Do.

Healthcare and Pharma brands use Entropik to close the gap between care delivery and patient perception, creating clearer, more human, and effective experiences.

50%

Improvement in patient satisfaction scores by uncovering emotional drivers across care journeys.

40%

More effective health communications by testing campaigns for clarity, trust, and emotional resonance.

30%

Better treatment adherence through emotionally aligned education and communication.

The Insights Engine Behind 150+ Forward-Thinking Brands

Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.

Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.

Sylvia Chang

Consultant

Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.

Michelle Fernandez

Head of Digital Experience

The team is very easy to talk with and I am satisfied with the support they provide!

Danalee Loprandado

Money Transfer and Transactions Experience Head

Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.

Ozgul Sokmen

Consumer Science

Entropik is perfect and we changed the pack design based on the platform recommendations

Ilma Aqueel

Brand Manager

The Insights Engine Behind 150+ Forward-Thinking Brands

Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.

Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.

Sylvia Chang

Consultant

The team is very easy to talk with and I am satisfied with the support they provide!

Danalee Loprandado

Money Transfer and Transactions Experience Head

Entropik is perfect and we changed the pack design based on the platform recommendations

Ilma Aqueel

Brand Manager

Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.

Michelle Fernandez

Head of Digital Experience

Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.

Ozgul Sokmen

Consumer Science

The Insights Engine Behind 150+ Forward-Thinking Brands

Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.

Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.

Sylvia Chang

Consultant

Entropik is perfect and we changed the pack design based on the platform recommendations

Ilma Aqueel

Brand Manager

Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.

Ozgul Sokmen

Consumer Science

The team is very easy to talk with and I am satisfied with the support they provide!

Danalee Loprandado

Money Transfer and Transactions Experience Head

Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.

Michelle Fernandez

Head of Digital Experience

From Insight to Impact: Emotion-Led Healthcare in Action

From Insight to Impact: Emotion-Led Healthcare in Action

From Insight to Impact: Emotion-Led Healthcare in Action

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.