Technology And Software

Technology And Software

Build Experiences That Users Want to Stay With

Build Experiences That Users Want to Stay With

Build Experiences That Users Want to Stay With

Entropik’s Emotion AI, eye tracking, and predictive insights help tech and SaaS teams optimise onboarding, boost feature adoption, and reduce churn, based on how users feel and behave.

Technology and Software hero illustration showing SaaS product interface with user emotion detection overlay, attention heatmaps on onboarding screens, and retention metrics dashboard under headline Build Experiences That Users Want to Stay With.
Technology and Software hero illustration showing SaaS product interface with user emotion detection overlay, attention heatmaps on onboarding screens, and retention metrics dashboard under headline Build Experiences That Users Want to Stay With.
Technology and Software hero illustration showing SaaS product interface with user emotion detection overlay, attention heatmaps on onboarding screens, and retention metrics dashboard under headline Build Experiences That Users Want to Stay With.

Trusted by 150+ industry leaders

Smarter Testing for Every Phase of Your Product Lifecycle

Smarter Testing for Every Phase of Your Product Lifecycle

Smarter Testing for Every Phase of Your Product Lifecycle

From onboarding to activation to feature adoption, Entropik gives you behavioural clarity, faster and deeper than ever before.

From onboarding to activation to feature adoption, Entropik gives you behavioural clarity, faster and deeper than ever before.

Onboarding isn’t Measured Emotionally

Most tools track clicks, not user confidence or confusion during first-time flows.

User Experience Optimization

Run emotion and attention tests across flows and platforms to uncover friction, confusion, or distraction in real time.

Laptop displaying Sastrue dashboard website with headline Streamlined operation maximized revenue, showing a professional woman in office setting, featuring empowerment metrics card showing +70% growth, alongside Sign Up and Sign In buttons against dark blue gradient background with floating particles.

Onboarding isn’t Measured Emotionally

Most tools track clicks, not user confidence or confusion during first-time flows.

User Experience Optimization

Run emotion and attention tests across flows and platforms to uncover friction, confusion, or distraction in real time.

Laptop displaying Sastrue dashboard website with headline Streamlined operation maximized revenue, showing a professional woman in office setting, featuring empowerment metrics card showing +70% growth, alongside Sign Up and Sign In buttons against dark blue gradient background with floating particles.

Onboarding isn’t Measured Emotionally

Most tools track clicks, not user confidence or confusion during first-time flows.

User Experience Optimization

Run emotion and attention tests across flows and platforms to uncover friction, confusion, or distraction in real time.

Laptop displaying Sastrue dashboard website with headline Streamlined operation maximized revenue, showing a professional woman in office setting, featuring empowerment metrics card showing +70% growth, alongside Sign Up and Sign In buttons against dark blue gradient background with floating particles.

Feature Drop-Off Goes Unexplained

You see that users stop using a feature, but not why.

Product-Market Fit Validation

Test early prototypes or MVPs with target users and identify how well your product resonates, emotionally and functionally.

iPad displaying company analytics dashboard with metrics cards showing $9.32 revenue, +70% growth, Achievement in Numbers section with 12.5%, 3k+, 26%, 10k statistics, Hello Zen chat interface asking How can I help?, and various bar and pie charts against dark purple gradient background with floating geometric particles.

Feature Drop-Off Goes Unexplained

You see that users stop using a feature, but not why.

Product-Market Fit Validation

Test early prototypes or MVPs with target users and identify how well your product resonates, emotionally and functionally.

iPad displaying company analytics dashboard with metrics cards showing $9.32 revenue, +70% growth, Achievement in Numbers section with 12.5%, 3k+, 26%, 10k statistics, Hello Zen chat interface asking How can I help?, and various bar and pie charts against dark purple gradient background with floating geometric particles.

Feature Drop-Off Goes Unexplained

You see that users stop using a feature, but not why.

Product-Market Fit Validation

Test early prototypes or MVPs with target users and identify how well your product resonates, emotionally and functionally.

iPad displaying company analytics dashboard with metrics cards showing $9.32 revenue, +70% growth, Achievement in Numbers section with 12.5%, 3k+, 26%, 10k statistics, Hello Zen chat interface asking How can I help?, and various bar and pie charts against dark purple gradient background with floating geometric particles.

Surveys Miss Frustration and Fatigue

Verbal feedback doesn’t always reveal emotional hesitation or confusion.

Feature Prioritization

Compare multiple concepts or releases using gaze paths and emotion scores to see which features land and which gets ignored.

Composite image showing a platform multitasking: left side calendar interface dated January 2026 with purple highlights, center iPhone displaying Design Meeting with Join button, right side video conference call with blonde woman gesturing on screen, participant avatars including purple profile, and bottom controls for camera, microphone, chat, and leave against dark purple gradient background with geometric overlays. ​

Surveys Miss Frustration and Fatigue

Verbal feedback doesn’t always reveal emotional hesitation or confusion.

Feature Prioritization

Compare multiple concepts or releases using gaze paths and emotion scores to see which features land and which gets ignored.

Composite image showing a platform multitasking: left side calendar interface dated January 2026 with purple highlights, center iPhone displaying Design Meeting with Join button, right side video conference call with blonde woman gesturing on screen, participant avatars including purple profile, and bottom controls for camera, microphone, chat, and leave against dark purple gradient background with geometric overlays. ​

Surveys Miss Frustration and Fatigue

Verbal feedback doesn’t always reveal emotional hesitation or confusion.

Feature Prioritization

Compare multiple concepts or releases using gaze paths and emotion scores to see which features land and which gets ignored.

Composite image showing a platform multitasking: left side calendar interface dated January 2026 with purple highlights, center iPhone displaying Design Meeting with Join button, right side video conference call with blonde woman gesturing on screen, participant avatars including purple profile, and bottom controls for camera, microphone, chat, and leave against dark purple gradient background with geometric overlays. ​

Churn Happens Before You Notice

By the time you look at usage metrics, it’s already too late to course-correct.

Onboarding Optimization

Track how new users navigate onboarding, where they hesitate, and what helps them feel confident and in control.

platform interface showing task titled Visit this app and check with description About the company and team you'll be working with, featuring video call with smiling woman in patterned blouse labeled Julia Chen and man in office labeled Marcus Chang, plus Task, Collect feedback buttons against dark purple gradient background. ​

Churn Happens Before You Notice

By the time you look at usage metrics, it’s already too late to course-correct.

Onboarding Optimization

Track how new users navigate onboarding, where they hesitate, and what helps them feel confident and in control.

platform interface showing task titled Visit this app and check with description About the company and team you'll be working with, featuring video call with smiling woman in patterned blouse labeled Julia Chen and man in office labeled Marcus Chang, plus Task, Collect feedback buttons against dark purple gradient background. ​

Churn Happens Before You Notice

By the time you look at usage metrics, it’s already too late to course-correct.

Onboarding Optimization

Track how new users navigate onboarding, where they hesitate, and what helps them feel confident and in control.

platform interface showing task titled Visit this app and check with description About the company and team you'll be working with, featuring video call with smiling woman in patterned blouse labeled Julia Chen and man in office labeled Marcus Chang, plus Task, Collect feedback buttons against dark purple gradient background. ​

Go Beyond Clicks. Understand What Drives Real User Decisions

Go Beyond Clicks. Understand What Drives Real User Decisions

Go Beyond Clicks. Understand What Drives Real User Decisions

Entropik combines eye tracking, Emotion AI, and predictive insights to give you a complete view of how users experience your product, so you can design with confidence, not assumptions.

Entropik combines eye tracking, Emotion AI, and predictive insights to give you a complete view of how users experience your product, so you can design with confidence, not assumptions.

Webcam-Based Testing

No additional devices. Run tests across browsers, apps, and prototypes instantly and remotely.

Webcam-Based Testing

No additional devices. Run tests across browsers, apps, and prototypes instantly and remotely.

Webcam-Based Testing

No additional devices. Run tests across browsers, apps, and prototypes instantly and remotely.

Emotion AI

Uncover hidden frustration, confidence, and delight by analysing facial cues, voice tones, and task reactions.

Emotion AI

Uncover hidden frustration, confidence, and delight by analysing facial cues, voice tones, and task reactions.

Emotion AI

Uncover hidden frustration, confidence, and delight by analysing facial cues, voice tones, and task reactions.

Attention Heatmaps

Visualise how users scan screens, evaluate options, and prioritise information.

Attention Heatmaps

Visualise how users scan screens, evaluate options, and prioritise information.

Attention Heatmaps

Visualise how users scan screens, evaluate options, and prioritise information.

Predictive Insights

Forecast user drop-off, conversion likelihood, and time-to-activation based on behavioural signals.

Predictive Insights

Forecast user drop-off, conversion likelihood, and time-to-activation based on behavioural signals.

Predictive Insights

Forecast user drop-off, conversion likelihood, and time-to-activation based on behavioural signals.

Privacy-Safe & Scalable

Built for enterprise compliance. No biometric data stored. Works across regions and user segments.

Privacy-Safe & Scalable

Built for enterprise compliance. No biometric data stored. Works across regions and user segments.

Privacy-Safe & Scalable

Built for enterprise compliance. No biometric data stored. Works across regions and user segments.

See How Top Tech Brands Drive Product Success with Entropik

From onboarding to feature adoption, leading software and tech companies use Entropik to uncover what drives retention, and what silently causes churn.

60%

Reduction in user churn by identifying emotional friction early in onboarding

50%

Faster activation by turning real-time user signals into smarter onboarding.

45%

Increase in feature adoption rates through pre-launch attention and behaviour testing

See How Top Tech Brands Drive Product Success with Entropik

From onboarding to feature adoption, leading software and tech companies use Entropik to uncover what drives retention, and what silently causes churn.

60%

Reduction in user churn by identifying emotional friction early in onboarding

50%

Faster activation by turning real-time user signals into smarter onboarding.

45%

Increase in feature adoption rates through pre-launch attention and behaviour testing

See How Top Tech Brands Drive Product Success with Entropik

From onboarding to feature adoption, leading software and tech companies use Entropik to uncover what drives retention, and what silently causes churn.

60%

Reduction in user churn by identifying emotional friction early in onboarding

50%

Faster activation by turning real-time user signals into smarter onboarding.

45%

Increase in feature adoption rates through pre-launch attention and behaviour testing

The Insights Engine Behind 150+ Forward-Thinking Brands

Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.

Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.

Sylvia Chang

Consultant

Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.

Michelle Fernandez

Head of Digital Experience

The team is very easy to talk with and I am satisfied with the support they provide!

Danalee Loprandado

Money Transfer and Transactions Experience Head

Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.

Ozgul Sokmen

Consumer Science

Entropik is perfect and we changed the pack design based on the platform recommendations

Ilma Aqueel

Brand Manager

The Insights Engine Behind 150+ Forward-Thinking Brands

Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.

Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.

Sylvia Chang

Consultant

The team is very easy to talk with and I am satisfied with the support they provide!

Danalee Loprandado

Money Transfer and Transactions Experience Head

Entropik is perfect and we changed the pack design based on the platform recommendations

Ilma Aqueel

Brand Manager

Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.

Michelle Fernandez

Head of Digital Experience

Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.

Ozgul Sokmen

Consumer Science

The Insights Engine Behind 150+ Forward-Thinking Brands

Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.

Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.

Sylvia Chang

Consultant

Entropik is perfect and we changed the pack design based on the platform recommendations

Ilma Aqueel

Brand Manager

Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.

Ozgul Sokmen

Consumer Science

The team is very easy to talk with and I am satisfied with the support they provide!

Danalee Loprandado

Money Transfer and Transactions Experience Head

Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.

Michelle Fernandez

Head of Digital Experience

Discover the Latest in UX Research for Tech Teams

Discover the Latest in UX Research for Tech Teams

Discover the Latest in UX Research for Tech Teams

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.