Consumer Insights
Consumer Insights
Move Beyond Opinions. Uncover What Consumers Truly Feel.
Move Beyond Opinions. Uncover What Consumers Truly Feel.
Move Beyond Opinions. Uncover What Consumers Truly Feel.
Move from opinions to evidence. Understand what consumers say, feel, and intend.
Combine surveys, video, social and support into one evidence layer that predicts intent and guides decisions.
Trusted by Leading Consumer Brands
Trusted by Leading Consumer Brands
What’s Broken
What’s Broken
VS
VS
How Entropik Fixes It
How Entropik Fixes It
How Entropik Fixes It
Consumer Insights combines what people say with what they feel and where they look to produce decision ready evidence.
Self-reported bias
Emotion & voice sentiment detection
No emotional visibility
Facial expression + attention tracking
Slow, manual insights
AI-generated summaries in real time
Disconnected tools
Unified platform across quant & qual
Lab-based testing
Real-world, in-context environments
Self-reported bias
Emotion & voice sentiment detection
No emotional visibility
Facial expression + attention tracking
Slow, manual insights
AI-generated summaries in real time
Disconnected tools
Unified platform across quant & qual
Lab-based testing
Real-world, in-context environments
Self-reported bias
Emotion & voice sentiment detection
No emotional visibility
Facial expression + attention tracking
Slow, manual insights
AI-generated summaries in real time
Disconnected tools
Unified platform across quant & qual
Lab-based testing
Real-world, in-context environments
What this module does for teams
Ingest structured and unstructured research, surface emotion and attention signals, and produce predictive outputs like resonance scores driver maps and intent forecasts that feed decisions.
+150
Improvement in campaign effectiveness
85%
Higher prediction accuracy vs traditional methods
60%
Reduction in time to insight
40%
Better ROI prediction accuracy
95%
Faster creative production cycles
25%
Cost reduction vs conventional research vendors
What this module does for teams
Ingest structured and unstructured research, surface emotion and attention signals, and produce predictive outputs like resonance scores driver maps and intent forecasts that feed decisions.
+150
Improvement in campaign effectiveness
85%
Higher prediction accuracy vs traditional methods
60%
Reduction in time to insight
40%
Better ROI prediction accuracy
95%
Faster creative production cycles
25%
Cost reduction vs conventional research vendors
What this module does for teams
Ingest structured and unstructured research, surface emotion and attention signals, and produce predictive outputs like resonance scores driver maps and intent forecasts that feed decisions.
+150
Improvement in campaign effectiveness
85%
Higher prediction accuracy vs traditional methods
60%
Reduction in time to insight
40%
Better ROI prediction accuracy
95%
Faster creative production cycles
25%
Cost reduction vs conventional research vendors
Key Capabilities
Key Capabilities
Key Capabilities
Interpret emotion, behaviour, and feedback in real time so you can make bold, insight-driven decisions with an guesswork.
Interpret emotion, behaviour, and feedback in real time so you can make bold, insight-driven decisions with an guesswork.
1. Ad and Media Testing
Compare creatives and predict recall and resonance before launch.
Predict creative ROI before launch
Compare variants at scale
Test in real feed environments
Get results in hours, not weeks
1. Ad and Media Testing
Compare creatives and predict recall and resonance before launch.
Predict creative ROI before launch
Compare variants at scale
Test in real feed environments
Get results in hours, not weeks
1. Ad and Media Testing
Compare creatives and predict recall and resonance before launch.
Predict creative ROI before launch
Compare variants at scale
Test in real feed environments
Get results in hours, not weeks
2. Concept Testing
Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.
Go beyond stated responses
Segment by behavior
Close the say do gap
Support decisions with evidence
2. Concept Testing
Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.
Go beyond stated responses
Segment by behavior
Close the say do gap
Support decisions with evidence
2. Concept Testing
Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.
Go beyond stated responses
Segment by behavior
Close the say do gap
Support decisions with evidence
3. Shopper Insights
Simulated shelf testing, attention heatmaps, and purchase prediction.
Test packaging virtually
See what draws attention
Predict shelf outcomes
Optimize the path to purchase
3. Shopper Insights
Simulated shelf testing, attention heatmaps, and purchase prediction.
Test packaging virtually
See what draws attention
Predict shelf outcomes
Optimize the path to purchase
3. Shopper Insights
Simulated shelf testing, attention heatmaps, and purchase prediction.
Test packaging virtually
See what draws attention
Predict shelf outcomes
Optimize the path to purchase
4. Qualitative Research
AI-transcribed videos and interviews decoded for sentiment and themes.
Convert interviews into insights
Understand how people really feel
Find hidden patterns
Create evidence for stakeholders
4. Qualitative Research
AI-transcribed videos and interviews decoded for sentiment and themes.
Convert interviews into insights
Understand how people really feel
Find hidden patterns
Create evidence for stakeholders
4. Qualitative Research
AI-transcribed videos and interviews decoded for sentiment and themes.
Convert interviews into insights
Understand how people really feel
Find hidden patterns
Create evidence for stakeholders
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Consumer Research Workflows
Consumer Research Workflows
Consumer Research Workflows
Choose the workflow that fits your goal and uncover insights grounded in real human responses.
Choose the workflow that fits your goal and uncover insights grounded in real human responses.
Surveys and Quant Research
Run targeted surveys with rating scales, sentiments, and custom questions to measure preferences, satisfaction, and attitudes with data rigor.
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Surveys and Quant Research
Run targeted surveys with rating scales, sentiments, and custom questions to measure preferences, satisfaction, and attitudes with data rigor.
In depth Interviews
Conduct moderated and unmoderated interviews, auto transcribed and analyzed for themes, emotions, and truth beneath words.
Creative and Content Testing
Measure attention, emotion, and engagement signals to identify winning creative assets across platforms like YouTube, TikTok, and Instagram.
Pack and Shelf Testing
Evaluate visibility, attention flow, and emotional response to packaging and shelf layouts to optimize conversion and on shelf performance.
Surveys and Quant Research
Run targeted surveys with rating scales, sentiments, and custom questions to measure preferences, satisfaction, and attitudes with data rigor.
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The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved