CPG
CPG
Make Consumer-Backed Product Decisions
Make Consumer-Backed Product Decisions
Make Consumer-Backed Product Decisions
Entropik’s Emotion AI and attention tracking decode shopper behavior, helping you create products, packaging, and campaigns that stand out and drive more sales.
Trusted by 150+ industry leaders
Smarter Testing for Every Stage of the CPG Journey
Smarter Testing for Every Stage of the CPG Journey
Smarter Testing for Every Stage of the CPG Journey
From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.
From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.
Surveys Miss What Shoppers Feel
Stated Preferences Real Behaviour. Consumers may struggle to articulate their emotions, resulting in missed cues.
Product Testing That Goes Beyond Taste & Claims
Validate new SKUs with emotional reactions, attention scores, and purchase likelihood across target segments.
Surveys Miss What Shoppers Feel
Stated Preferences Real Behaviour. Consumers may struggle to articulate their emotions, resulting in missed cues.
Product Testing That Goes Beyond Taste & Claims
Validate new SKUs with emotional reactions, attention scores, and purchase likelihood across target segments.
Surveys Miss What Shoppers Feel
Stated Preferences Real Behaviour. Consumers may struggle to articulate their emotions, resulting in missed cues.
Product Testing That Goes Beyond Taste & Claims
Validate new SKUs with emotional reactions, attention scores, and purchase likelihood across target segments.
Packaging Gets Ignored on the Shelf
Clutter and visual fatigue mean your product may never get noticed.
Packaging Optimization That Pops Off the Shelf
Use webcam-based eye tracking to test design impact, label readability, and shelf visibility, before you print a single unit.
Packaging Gets Ignored on the Shelf
Clutter and visual fatigue mean your product may never get noticed.
Packaging Optimization That Pops Off the Shelf
Use webcam-based eye tracking to test design impact, label readability, and shelf visibility, before you print a single unit.
Packaging Gets Ignored on the Shelf
Clutter and visual fatigue mean your product may never get noticed.
Packaging Optimization That Pops Off the Shelf
Use webcam-based eye tracking to test design impact, label readability, and shelf visibility, before you print a single unit.
Shopper Journeys Are Fragmented
Omnichannel friction breaks discovery and purchase flows.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Shopper Journeys Are Fragmented
Omnichannel friction breaks discovery and purchase flows.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Shopper Journeys Are Fragmented
Omnichannel friction breaks discovery and purchase flows.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Testing Is Too Slow
Traditional methods take weeks or months, missing launch windows and innovation cycles.
Brand & Campaign Testing with Emotional Precision
Pre-test creatives with emotion, attention, and recall benchmarks to optimise for impact before going live.
Testing Is Too Slow
Traditional methods take weeks or months, missing launch windows and innovation cycles.
Brand & Campaign Testing with Emotional Precision
Pre-test creatives with emotion, attention, and recall benchmarks to optimise for impact before going live.
Testing Is Too Slow
Traditional methods take weeks or months, missing launch windows and innovation cycles.
Brand & Campaign Testing with Emotional Precision
Pre-test creatives with emotion, attention, and recall benchmarks to optimise for impact before going live.
What Makes Entropik Different?
What Makes Entropik Different?
What Makes Entropik Different?
Entropik helps you design care and communication that works by understanding the emotions behind every patient interaction.
Entropik helps you design care and communication that works by understanding the emotions behind every patient interaction.
Webcam-Based Testing
No hardware. Anywhere, anytime.
Webcam-Based Testing
No hardware. Anywhere, anytime.
Webcam-Based Testing
No hardware. Anywhere, anytime.
Cross-Device Testing
Run on desktop, mobile, or in-store simulations.
Cross-Device Testing
Run on desktop, mobile, or in-store simulations.
Cross-Device Testing
Run on desktop, mobile, or in-store simulations.
Emotion AI
Decode beyond words, understand emotional responses to product visuals and messaging.
Emotion AI
Decode beyond words, understand emotional responses to product visuals and messaging.
Emotion AI
Decode beyond words, understand emotional responses to product visuals and messaging.
Attention Heatmaps
See what captures the eye, and what gets skipped.
Attention Heatmaps
See what captures the eye, and what gets skipped.
Attention Heatmaps
See what captures the eye, and what gets skipped.
Privacy and Compliance Safe
Your biometric is not captured in any of the processes.
Privacy and Compliance Safe
Your biometric is not captured in any of the processes.
Privacy and Compliance Safe
Your biometric is not captured in any of the processes.
See the difference When CPG Brands Decode What Truly Works
From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.
40%
Improvement in new product success rates through emotion-first concept validation
30%
Better campaign performance prediction with pre-launch creative testing powered by Emotion AI
25%
Increase in shelf impact scores by optimising packaging using eye tracking and attention data
See the difference When CPG Brands Decode What Truly Works
From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.
40%
Improvement in new product success rates through emotion-first concept validation
30%
Better campaign performance prediction with pre-launch creative testing powered by Emotion AI
25%
Increase in shelf impact scores by optimising packaging using eye tracking and attention data
See the difference When CPG Brands Decode What Truly Works
From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.
40%
Improvement in new product success rates through emotion-first concept validation
30%
Better campaign performance prediction with pre-launch creative testing powered by Emotion AI
25%
Increase in shelf impact scores by optimising packaging using eye tracking and attention data
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Explore CPG Research Trends & Best Practices
Explore CPG Research Trends & Best Practices
Explore CPG Research Trends & Best Practices
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
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Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved