Decode vs Suzy
Suzy gathers quick feedback. Decode reveals emotion, attention, and intent behind every response.
Overview
Suzy is designed for rapid consumer feedback. It delivers real time surveys and quick validation for concepts, messages, and campaigns.
Decode is built for deeper, behaviour-validated insights. It combines quant, qual, and behavioural analytics using Emotion AI, Attention AI, and Voice AI to decode what people say, feel, and do.
Suzy gives fast answers.
Decode gives emotional evidence.
What sets Decode apart
Suzy is built for speed. Decode adds the emotional, attentional, and predictive layers needed for confident decision making.
Decode adds capabilities Suzy does not:
• Facial emotion analytics
• Eye gaze and attention heatmaps
• Voice tone, hesitation, and sentiment
• Predictive recall, resonance, and intent scoring
• Unified quant + qual + behavioural workflows
• A centralized, searchable insight repository
Decode shows how people truly react, not just what they report.
Quick comparison
Decode | Suzy | |
|---|---|---|
Platform type | Multimodal behavioural insights platform | Real time survey and feedback system |
Core strength | Emotion, attention, predictive intelligence | Speed and agility |
Research modes | Quant + qual + behavioural | Quant + basic qual |
Signal depth | Emotion + gaze + voice | None |
Predictive modeling | Yes | No |
Repository | Unified and searchable | Limited dashboards |
Research approach
Decode
A multimodal insight system capturing:
• Surveys and quant data
• Video responses
• Facial emotion signals
• Eye gaze and attention patterns
• Voice tone and sentiment
• Predictive behavioural indicators
Built for depth, scale, and continuous learning.
Suzy
A fast feedback engine focused on:
• Rapid survey creation
• Verified panel responses
• Basic sentiment and text insights
• Real time dashboards
Useful for speed. Limited for emotional depth.
Feature by feature comparison
Signal depth
Signal Type | Decode | Suzy |
|---|---|---|
Facial emotion | Yes | No |
Eye gaze and attention | Yes | No |
Voice sentiment | Yes | No |
Behavioural intelligence | Yes | No |
Predictive scoring | Yes | No |
AI automation
AI Function | Decode | Suzy |
|---|---|---|
AI summaries | Yes | Partial |
AI tagging and clustering | Yes | Partial |
Multimodal AI | Yes | No |
Behaviour driven insights | Yes | No |
Decode automates deep understanding.
Suzy automates fast responses.
Repository and workflow
Capability | Decode | Suzy |
|---|---|---|
Unified quant + qual | Yes | Partial |
Behavioural data integration | Yes | No |
Centralized insight memory | Yes | No |
Collaboration and reuse | Yes | Limited |
Decode lets insights compound.
Suzy provides isolated outputs.
Where Decode leads
Suzy Limitation | Decode Advantage |
|---|---|
No emotion or behavioural measurement | Emotion, attention, voice analytics |
Basic dashboards | Predictive visuals and behavioural depth |
No predictive scoring | Recall, resonance, and intent forecasting |
Survey-only workflows | Unified quant + qual + behaviour |
Primarily US-centric panel | Global reach + bring-your-own-panel flexibility |
No insight memory | Centralized repository |
Decode converts feedback into actionable behavioural truth.
Ideal use cases
Decode | Suzy |
|---|---|
Emotion and attention led testing | Quick audience feedback |
Predictive creative and campaign testing | Concept and message validation |
Behavioural validation of ideas and experiences | Real time survey responses |
Longitudinal and multimodal programs | Short term agile studies |
Example impact
A CPG brand used Decode to validate creative assets across regions. Facial emotion, gaze focus, and predicted recall helped the team identify stronger creatives before launch.
This led to higher recall accuracy, shorter testing cycles, and greater launch confidence.
Closing
Suzy provides fast consumer feedback.
Decode provides emotion-validated evidence.
Both serve modern research needs, but Decode goes deeper by capturing how consumers actually feel and focus, making insights measurable, comparable, and predictive.