Overall Score
80.55/100
Highest Focus
88.57 at 10s
Focus peaked around 10s, when the emotional core of the scene and the visual framing are strongest, pulling viewers deeply into the unfolding holiday moment and making it easy to stay locked on the main action.
Lowest Focus
54.07 at 2s
Focus was lowest at 2s, during the early setup when the story is still orienting viewers, resulting in lighter engagement as people adjust to the setting and characters
Highest Clarity
86.31 at 21s
Clarity was strongest at 21s, where the visuals, characters, and brand cues align cleanly so it is very clear what is happening and how Coca Cola ties into the memory being shown.
Lowest Clarity
76.74 at 10s
Clarity dipped slightly at 10s, likely because richer visual details and movement enter the frame at once, creating a brief moment where viewers need to work harder to parse everything on screen.
Highest Attention
66.79 at 6s
Attention peaked at 6s, coinciding with the first strong emotional or visual shift in the film, which effectively hooks viewers and signals that the story is heading toward a meaningful memory.
Lowest Attention
22.58 at 10s
Attention was lowest at 10s, where the scene momentarily lingers without introducing new narrative information, giving viewers a short cognitive pause before engagement builds again.
Summary
Coca Cola’s “A Holiday Memory” is a 30-second spot where a busy mom pauses from decorating, uncaps a Coke, rediscovers a snow globe, and is transported into a warm family flashback set to “Feliz Navidad,” reinforcing Coke as the catalyst for nostalgic, shared holiday moments across markets in the brand’s “Refresh Your Holidays” platform. The ad celebrates behind the scenes givers and leans on simple storytelling, familiar music, and iconic branding to quickly evoke Christmas spirit in a short format.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Emphasize product earlier and longer: Bring the Coke bottle into frame sooner and keep it more centrally visible during the memory sequence to link the emotional payoff more strongly to the product, not just the setting.
Sharpen the narrative hook: Add one clearer visual cue about what makes this particular memory special (e.g., a distinctive family ritual or small surprise) to make the story feel less generic and more uniquely “Coca Cola”.
Highlight “refresh” benefit:Include a closing line or on screen super that explicitly ties the emotional transport to “refresh your holidays with Coca Cola,” converting nostalgia into a clearer brand and consumption message.