Overall Score
82.62/100
Highest Focus
89.12 at 9s
Focus peaked around 9s, when the celebrity parade energy is highest and the visuals, music, and movement come together, pulling viewers into the “Christmas Delivered” spectacle.
Lowest Focus
57.03 at 7s
Focus dipped at 7s, during a brief transition before the parade fully arrives, offering fewer strong visual cues and giving viewers a short moment of disengagement.
Highest Clarity
84.91 at 37s
Clarity was strongest at 37s, when the Debenhams branding and “Christmas delivered” message resolve clearly on screen, making the role of the brand and its online offering very easy to understand.
Lowest Clarity
71.26 at 11s
Clarity was lowest near 11s, as fast cuts between characters and gifts create mild visual clutter, briefly making it harder to register every individual product or action.
Highest Attention
73.84 at 28s
Attention peaked at 28s, coinciding with a strong musical and visual lift in the parade sequence that re-energises viewers and highlights the abundance of gifts on display.
Lowest Attention
34.62 at 6s
Attention was lowest at 6s, in the early set up phase before the full parade spectacle begins, when the narrative is still building and there are fewer high impact elements on screen.
Summary
The Debenhams “Christmas Delivered” ad turns an ordinary suburban street into a star studded Christmas parade, led by Olivia Attwood, Judi Love, and Peter Crouch, who bring gifts, glamour, and humour straight to people’s doorsteps to show that Debenhams makes festive shopping easy, stylish, and online first. Across 40 seconds, it showcases beauty, fashion, and accessories in a choreographed mini spectacle that positions Debenhams as the go to destination for stress free Christmas gifting with home delivery at its core.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Strengthen product storytelling: Linger slightly longer on hero categories (beauty, fashion, home) with clearer shots or on screen labels so viewers immediately grasp the breadth of what can be “delivered” beyond the celebrity spectacle.
Tighten the narrative hook and payoff: Make the opening domestic moment and the final “Christmas delivered” line tie more explicitly to the ease of online ordering (e.g., showing the site/app being used and parcels arriving) to better connect parade magic with the core e commerce promise.
Dial up brand distinctiveness: Weave Debenhams’ visual identity (logo, typography, UI elements, or signature colors) more consistently through the parade—on floats, costumes, and signage—to enhance brand recall in a crowded field of celebrity driven Christmas ads.