Decoding Jordan Brand’s ‘Love, Hurts’: With Emotion AI Insights

Decoding Jordan Brand’s ‘Love, Hurts’: With Emotion AI Insights

Decoding Jordan Brand’s ‘Love, Hurts’: With Emotion AI Insights

Overall Score

80.70/100

Highest Focus

Focus peaked when the girl enthusiastically revealed the Pepsi bottle. (88.04 at 5s)

Lowest Focus

Focus declined during the sequence of rapid cuts leading to the final message. (34.69 at 24s)

Highest Clarity

Clarity was strongest when the truck driver appeared, stating, “This summer we deliver tons of cans.” (80.45 at 6s)

Lowest Clarity

Clarity reduced slightly as the closing message appeared on screen. (57.77 at 28s)

Highest Attention

Attention reached its peak when the individual in green said, “You could be next.” (73.62 at 24s)

Lowest Attention

Attention dipped amid abrupt transitions between multiple shots. (17.37 at 7s)

Summary

The ad is a promotional campaign by Pepsi for a summer sweepstakes called "Bottle Lotto." It offers participants a weekly chance to win $20,000 by purchasing 20oz bottles of PEPSI, MOUNTAIN DEW, STARRY, or MUG. The key highlight is that there is a winner every 60 seconds, with prizes including $10 and $20 cash and free 20 oz. beverage coupons. The promotion is open to US residents aged 18 and older, ends on August 9, 2025, and does not require a purchase to enter. The ad encourages viewers to play daily, with a limit of 5 entries per day, and emphasizes the excitement of frequent winners and big cash prizes throughout the summer.

The Commercial

Heatmap Video

Fogmap Video

From Emotion to Action, With Insights That Speak Your Language.

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From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.