Overall Score
80.70/100
Highest Focus
Focus peaked when the girl enthusiastically revealed the Pepsi bottle. (88.04 at 5s)
Lowest Focus
Focus declined during the sequence of rapid cuts leading to the final message. (34.69 at 24s)
Highest Clarity
Clarity was strongest when the truck driver appeared, stating, “This summer we deliver tons of cans.” (80.45 at 6s)
Lowest Clarity
Clarity reduced slightly as the closing message appeared on screen. (57.77 at 28s)
Highest Attention
Attention reached its peak when the individual in green said, “You could be next.” (73.62 at 24s)
Lowest Attention
Attention dipped amid abrupt transitions between multiple shots. (17.37 at 7s)
Summary
The ad is a promotional campaign by Pepsi for a summer sweepstakes called "Bottle Lotto." It offers participants a weekly chance to win $20,000 by purchasing 20oz bottles of PEPSI, MOUNTAIN DEW, STARRY, or MUG. The key highlight is that there is a winner every 60 seconds, with prizes including $10 and $20 cash and free 20 oz. beverage coupons. The promotion is open to US residents aged 18 and older, ends on August 9, 2025, and does not require a purchase to enter. The ad encourages viewers to play daily, with a limit of 5 entries per day, and emphasizes the excitement of frequent winners and big cash prizes throughout the summer.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Incorporate real winner reactions or testimonials to build authenticity and emotional connection.
Add dynamic countdown timers to visually emphasize the “winner every 60 seconds” urgency. Enhance the product experience with close-up shots of refreshing beverage moments and outdoor enjoyment scenes.