Overall Score
78.87/100
Highest Focus
Focus peaked around 20s, where the narrative and visuals are most cohesive and emotionally engaging, likely showing a key family interaction or humorous payoff that strongly resonates with viewers.
(90.08 at 20s)
Lowest Focus
Focus dropped near 5s, suggesting the early setup has slightly slower pacing or competing visual elements, making it easier for viewers to momentarily disengage before the main story hook lands.
(42 at 5s)
Highest Clarity
Clarity was strongest at the end of the film, when the tagline and brand message resolve the story, giving viewers a clear understanding of Tesco’s role in embracing imperfect Christmas moments.
(86.15 at 56s)
Lowest Clarity
Clarity dipped around 27s, indicating that overlapping character actions and dialogue may briefly make it harder to process who to focus on and what the key emotional beat is in that moment.
(72.74 at 27s)
Highest Attention
Attention peaked early at 5s as the first conflict or punchline appears, quickly pulling viewers into the dynamic between family members and signalling that the film will be humor driven rather than purely sentimental.
(60.38 at 5s)
Lowest Attention
Attention was lowest around 20s, where the scene likely lingers on transitional dialogue or less visually distinctive action, giving viewers a brief cognitive “rest” before the next strong comedic or emotional beat.
(14.38 at 20s)
Summary
The Tesco Christmas Advert 2025, titled "That's What Makes It Christmas," captures the chaotic, imperfect reality of family holiday gatherings through a 60-second vignette of bickering relatives over turkey, gifts, biscuits, and personal jabs, ending with the tagline affirming that flaws define the season. Produced by BBH London and directed by Jeff Low, it forms part of a broader series of short films (10-30 seconds) highlighting relatable scenarios like office Secret Santa dilemmas and competitive board games, narrated by John Bishop to emphasize Tesco's role in everyday festive needs. Viewer reactions praise its authenticity and humor, calling it "the best Christmas ad in years" for ditching polished perfection in favor of gritty, northern realism that sparks social sharing.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Explicit product showcase: Add quick, non-intrusive shots of Tesco items (e.g., the turkey or nuts in action) to strengthen purchase intent without disrupting humor.
Stronger call-to-action: End with a punchy on-screen prompt like "Stock up at Tesco for your chaos" or Clubcard perks to convert relatability into sales.
Diversity expansion: Include more varied family structures or regional accents beyond northern grit to broaden appeal in a multicultural UK audience.
Music enhancement: Layer "Holly Jolly Christmas" earlier for festive uplift, balancing the grit with warmth to avoid overly cynical tones.