Overall Score
86.93/100
Highest Focus
92.13 at 35s
Focus peaked around 35s, at the emotional high point of the bedtime reading when the “goodnight” cadence, close ups, and warm lighting align to fully immerse viewers in the Sheraton room moment.
Lowest Focus
58.47 at 5s
Focus dipped near 5s, as the story is still being set up and viewers are adjusting to the video call context before the narrative rhythm settles in.
Highest Clarity
90.02 at 42s
Clarity was strongest at 42s, when the visuals, voiceover, and room objects sync cleanly, making the connection between the bedtime classic and Sheraton’s comforting environment very easy to process.
Lowest Clarity
72.91 at 8s
Clarity was lowest at 8s, where quick shifts between room elements briefly crowd the frame and require slightly more effort to track each detail being named in the story.
Highest Attention
78.65 at 25s
Attention peaked at 25s, coinciding with a strong narrative beat in the “goodnight” sequence that reinforces the emotional bond between parent and child and keeps viewers closely engaged.
Lowest Attention
33.84 at 6s
Attention was lowest at 6s, early in the film when the storytelling rhythm has not fully built up, creating a short lull before engagement climbs with the familiar repetition of the bedtime lines.
Summary
Sheraton’s “Goodnight Room” reimagines the classic bedtime story “Goodnight Moon” as a nightly video call between a traveling parent and their child, using the objects in a Sheraton room as story prompts to show that the hotel can still feel like home. As the parent says goodnight to phones, socks, and quiet corners, the film reinforces Sheraton as “the world’s gathering place,” where guests stay emotionally connected even when physically apart.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Clarify the parent–child frame faster: Opening more clearly on the video call setup or briefly showing the child’s environment before the reading begins would help all viewers immediately understand the emotional context and reduce any initial confusion.
Strengthen Sheraton’s role in the story: Adding one or two shots of the lobby or shared spaces—people gathering, working, or sharing meals—would better connect the intimate bedtime moment to the broader “place to gather” positioning, not just the private room.
Make the brand payoff more explicit: Ending with a concise line such as “Goodnight from the world’s gathering place” or a brief on screen nod to the 85 year legacy of bringing people together could tie the nostalgia more tightly to Sheraton’s heritage and ongoing transformation