Decode vs Discuss.io
See the truth behind consumer responses
What sets Decode apart
Interviews tell you what consumers say.
Decode shows you what they feel and how they decide.
Discuss.io runs interviews.
Decode blends quant, qual, and behavioural signals to reveal emotion, attention, and intent.
One platform. All signals. Faster decisions.
Quick overview
Two platforms. Two very different levels of insight.
Decode
A unified insights platform combining quantitative, qualitative, and behavioural data.
Powered by Emotion AI, Attention AI, Voice AI, and automated analysis.
Built for teams that want deeper context, faster insights, and stronger decisions.
Discuss.io
A qualitative interview tool designed for live conversations and focus groups.
Effective for moderated sessions but limited to qualitative only and manual analysis.
How Decode delivers deeper intelligence than Discuss.io
Research modes
Decode covers more methods, so you uncover more truth.
Capability | Decode | Discuss.io |
|---|---|---|
Research coverage | Quantitative, qualitative, behavioural | Qualitative only |
Intelligence layer
AI that understands emotion, attention, and intent.
And AI that doesn’t.
Intelligence | Decode | Discuss.io |
|---|---|---|
Emotion AI | Yes | No |
Attention AI | Yes | No |
Voice AI | Yes | No |
Predictive scoring | Yes | No |
Analysis speed
Automated outputs vs hours of manual effort.
Analysis | Decode | Discuss.io |
|---|---|---|
Auto summaries | Yes | No |
Auto tagging | Yes | No |
Auto highlights | Yes | No |
Manual effort | Minimal | High |
Repository
Your research should be compound. Not disappear.
Repository capability | Decode | Discuss.io |
|---|---|---|
Searchable research memory | Yes | No |
Insight reuse | High | Limited |
Storage | Unified repository | Basic video and transcript storage |
Output depth
Decode captures signals traditional qual tools miss.
Output | Decode | Discuss.io |
|---|---|---|
Emotion signals | Yes | No |
Attention heatmaps | Yes | No |
Intent and resonance scoring | Yes | No |
Transcripts and clips | Yes | Yes |
Why brands choose Decode
Teams choose Decode when understanding matters more than guessing.
Decode gives teams visibility into what consumers say, feel, and do.
It strengthens decisions with behavioural evidence, reduces manual work, and accelerates insight workflows.
Brands see faster outcomes, stronger creative performance, and higher research ROI.
Proof points
Impact you can measure. Decisions you can trust.
Outcome | Improvement with Decode |
|---|---|
Insight generation | 5x faster |
Creative recall accuracy | 40% higher |
Research cost | 30% lower |
Knowledge reuse | 95% improvement |
Real impact
Behavioural intelligence that improves creative performance.
A retail brand improved creative selection accuracy by 35% using Decode’s emotion and attention analytics, while cutting hours of manual analysis.
Ideal for
Choose Decode for scale and depth. Choose Discuss.io for basic interviews.
Decode
Built for teams running continuous research across product, CX, brand, and marketing.
Ideal for testing concepts, creatives, and experiences at scale with richer behavioural insight.
Discuss.io
Best for small-scale qualitative interviews that do not require emotional, attentional, or automated analysis.
Discuss.io helps you listen.
Decode helps you understand.
Both support qualitative research, but Decode unlocks unified, AI-powered insight that scales across your organisation and drives stronger decisions.