When evaluating AI-powered creative intelligence platforms, brands often compare Neurons AI and Entropik Decode.
Both operate in the creative effectiveness space — but their methodologies differ significantly.
Neurons AI focuses on attention prediction.
Entropik Decode evaluates attention, emotion, and cognition together.
This comparison outlines the difference between predictive attention modeling and multi-dimensional behavioural analysis.
Company Overview
At a high level, the two platforms are built with different objectives.
Category | Entropik Decode | Neurons AI |
|---|---|---|
Platform | AI-based creative effectiveness platform combining attention, emotion, and cognition | AI platform for attention prediction and visual saliency |
Platform Focus | Understanding how creatives capture attention, evoke emotion, and drive cognitive response | Predicting where visual attention is likely to be drawn |
Target Users | Marketing, brand, growth, and insights teams | Marketing and creative teams |
Decode integrates multiple behavioural signals.
Neurons AI specializes in predicting visual attention.
Creative Evaluation Approach
The biggest difference lies in how each platform evaluates creatives.
Entropik Decode’s Approach
Evaluates attention, emotional response, and cognitive engagement together.
Adds behavioural context to explain how and why a creative performs.
Supports interpretation across formats and creative variations.
Neurons AI’s Approach
Models visual attention and saliency patterns.
Focuses on where attention is likely to be drawn.
Primarily supports visibility and attention-based assessment.
Decode evaluates multiple behavioural signals.
Neurons AI focuses on visual attention.
Depth of Creative Intelligence
Where Decode expands beyond attention is in the depth of analysis provided.
Capability Dimension | Decode | Neurons AI |
|---|---|---|
Behavioural Signals | Attention, emotion, and cognitive indicators analysed together | Visual attention and saliency modelling |
Creative Formats | Static and video formats supported | Strong focus on visual assets |
Insight Output | Integrated behavioural diagnostics | Attention heatmaps and benchmarks |
Decode combines attention, emotion, and cognition into a unified creative intelligence framework.
Neurons AI concentrates primarily on attention prediction.
Video Analysis & Feature Coverage
Decode supports broader diagnostics across the attention-to-response spectrum, especially in video analysis.
Decode Capabilities
Predictive attention modelling
Emotion prediction across creative elements
Measurement of cognitive engagement and load
Frame-level attention and emotion analysis
Behavioural comparison across creatives
Combined attention, emotion, and cognitive diagnostics
Neurons AI Capabilities
Predictive attention and saliency maps
Attention-based benchmarks
Limited emphasis on emotional or cognitive response
Decode supports creative evaluation across both static and video formats with frame-level detail, while Neurons AI remains primarily focused on visual attention outputs.
Scope and Coverage
The difference becomes clearer when comparing scope.
Area | Decode | Neurons AI |
|---|---|---|
Creative Formats | Static, video, and digital creatives | Primarily visual creatives |
Behavioural Dimensions | Attention, emotion, cognition | Attention |
Funnel Coverage | Awareness, engagement, and response stages | Awareness and visibility |
Insight Type | Diagnostic and interpretive | Diagnostic |
Decode supports multi-format, multi-metric analysis across awareness, engagement, and response stages.
Neurons AI focuses primarily on visibility and attention prediction.
Technology & Data Advantage
Entropik Decode is built on real human behavioural data and multi-signal AI.
Decode
Trained on large-scale real human eye-tracking data across webcam and mobile
Learns from actual gaze behaviour (where people look, dwell, and focus)
Continuously refined using live consumer research on Decode
Combines attention, emotional response, and cognitive engagement
Validated in real-world, in-the-wild viewing conditions
Neurons AI
Built on neuroscience and cognitive science principles
Predicts visual attention and saliency
Uses model-based attention simulation
Limited emphasis on emotional or cognitive modelling
Primarily answers where attention is likely to go
Decode is grounded in continuous behavioural capture.
Neurons AI relies primarily on model-based attention simulation.
Where Entropik Decode Goes Further
Entropik extends creative analysis beyond attention into emotion, cognition, and interpretation.
Evaluates not only where attention is drawn, but also how creatives make users feel.
Combines multiple behavioural signals to explain creative performance.
Supports static and video creatives, including frame-level analysis.
Provides additional context to inform creative iteration and refinement.
Presents insights as integrated behavioural diagnostics rather than isolated metrics.
Decode transforms predictive attention into holistic creative intelligence.
Two Approaches to Creative Intelligence
Neurons AI focuses on attention prediction.
Entropik Decode evaluates attention, emotion, and cognition together.
If the objective is understanding visibility and saliency, predictive attention platforms may suffice.
If the objective is understanding how creatives capture attention, evoke emotion, and drive cognitive response across the marketing funnel, Entropik Decode provides a broader AI-powered creative effectiveness platform built on multi-dimensional behavioural analysis.
Website: www.entropik.io