One Platform to Replace Outset
From interview automation to enterprise research infrastructure.
The Positioning Reality
Outset focuses on scaling AI-moderated interviews.
Decode by Entropik is built as a unified human intelligence platform integrating research execution, usability testing, behavioural signals, AI synthesis, and governance.
Automation is a capability.
Integration is infrastructure.
The Enterprise Challenge
Even with automated interviews, organisations still require:
Separate usability testing
Independent knowledge management
Manual cross-study synthesis
Limited behavioural validation
This may create insight silos and repeated research efforts.
Decode vs Outset – Platform Scope Comparison
Outset
AI-moderated interviews
Interview-centric outputs
AI Copilot synthesis
Decode
Multi-method research execution
Integrated usability testing
Unified repository
Emotion and Attention AI
Enterprise governance
Outset emphasizes interview automation.
Decode integrates execution, validation, behavioural signals, and governance into one enterprise intelligence platform.
AI Moderation Perspective
Outset emphasizes scalable AI-moderated interviews.
Decode supports AI moderation within a broader enterprise intelligence framework that integrates validation, behavioral signals, and governance.
Scope Comparison
Area | Outset | Decode |
|---|---|---|
AI Scope | Interview automation | End-to-end research + testing + synthesis |
Behavioral Data | Conversational only | Emotion AI + Attention AI |
Enterprise Ready | Interview-focused | Built-in governance, repository, workflows |
Outset scales interviews.
Decode scales enterprise intelligence.
Enterprise Proof of Impact
With Decode, enterprises have:
Reduced research cycle times significantly
3× faster time-to-insight with unified workflowsConsolidated multiple tools into one platform
35% cost reduction through platform consolidationImproved knowledge continuity across global teams
80% of teams reuse insights from central repositoryReduced research duplication
40% fewer duplicate studies across teams
Decode replaces fragmented research stacks with unified infrastructure.
Where Entropik Leads the Market
Capability Comparison highlights where Decode differentiates:
Unified research and testing ecosystem
Behavioral depth beyond conversational data
Cross-functional insight alignment
Enterprise governance and compliance
Designed for intelligent decision-making
Decode scales enterprise intelligence.
Outset scales interviews.
Final Position
Outset focuses on scaling AI-moderated interviews.
Decode integrates research execution, usability testing, behavioural intelligence, AI synthesis, and governance into one enterprise platform.
For organizations looking to automate interviews, AI-moderation tools may suffice.
For enterprises looking to unify research infrastructure and enable intelligent decision-making at scale, Decode provides the foundation.
Website: www.entropik.io