Decode vs Quantilope
Automation tells you what consumers say. Decode shows you what they feel, where they focus, and why they decide.
The evolving insights landscape
Consumers today are emotional, distracted, and impulsive. Their decisions are shaped by subconscious triggers that traditional research cannot capture.
Quantilope automates quant studies.
Decode uncovers the emotional and behavioural truth behind every decision.
What sets Decode apart
Quantilope is built for speed and automation.
Decode combines speed with emotional, attentional, and predictive intelligence for deeper understanding.
Decode gives you:
• Emotional insight
• Attentional mapping
• Voice sentiment intelligence
• Predictive resonance and intent
• A unified quant + qual + behavioural workflow
Quick overview
Decode | Quantilope | |
|---|---|---|
Core capability | Emotion, attention, and intent powered insights | Automated survey design and execution |
Strength | Depth + speed | Workflow automation |
Limitation | None in behavioural depth | No emotion, gaze, or voice analytics |
Best for | Human understanding | Recurring quant work |
The missing layer
Automation lacks emotion. Dashboards summarize, not explain.
Quantilope tells you what happened.
Decode shows you why it happened by adding:
• Facial emotion signals
• Attention heatmaps
• Tone and hesitation cues
• Engagement patterns
This is the difference between surface data and human truth.
Introducing Decode
One platform to decode what people say, feel, and do.
Decode Capability | What It Enables |
|---|---|
Emotion AI | Measures emotional intensity and valence |
Attention AI | Tracks gaze, focus, and drop offs |
Voice AI | Captures tone, hesitation, and sentiment |
GenAI Copilot | Auto summaries, themes, tagging, reporting |
Unified Repository | Stores and connects insights across studies |
Decode is built for teams who want clarity, confidence, and behavioural truth.
How Decode compares to Quantilope
Feature comparison
Category | Decode | Quantilope |
|---|---|---|
Survey automation | Yes | Yes |
Emotion analytics | Yes | No |
Attention heatmaps | Yes | No |
Voice sentiment | Yes | No |
Predictive scoring | Yes | No |
Quant + qual + behaviour | Yes | No |
Reporting | AI powered | Manual dashboards |
Repository | Centralized and searchable | Limited |
Quantilope’s limitations and where Decode wins
Quantilope Limitation | Decode Advantage |
|---|---|
Outdated dashboards | Predictive visuals powered by Emotion + Attention AI |
Complex UI | Modern, intuitive, frictionless workflows |
Limited export and customization | Flexible, shareable report formats |
Automation only, no depth | Emotion, attention, and voice uncover the human why |
Lacks behavioural intelligence | Behaviour validated insights across every study |
Decode replaces data reports with emotional evidence.
The Entropik edge
Decode Strength | What It Delivers |
|---|---|
Emotion & Attention AI | Reveals subconscious reactions |
Predictive Intelligence | Forecasts resonance, recall, and purchase intent |
Unified Platform | Combines quant, qual, and behaviour in one place |
GenAI Copilot | Summaries, transcripts, themes in minutes |
Enterprise Ready | Scalable, global, secure workflows |
Trusted by leading brands
Metric | Improvement with Decode |
|---|---|
Insight speed | 5× faster |
Creative recall | 40% higher |
Research cost | 30% lower |
Knowledge reuse | 95% better |
These results come from behavioural intelligence, not just automation.
Industry impact
Predictive emotion insights improved ad recall by 38%
Stage | Details |
|---|---|
Challenge | A global CPG brand needed to identify the strongest creative before launch |
Approach | Tested creatives using Emotion, Voice, and Attention AI |
Result | 38% higher ad recall; 60% faster testing; stronger creative decisions |
Decode reveals what truly drives real-world outcomes.
Closing
Quantilope tells you what happened.
Decode tells you why it happened.
Data shows the outcome.
Emotion shows the reason.
Decode reveals what people say, feel, and do — all in one platform.