Decode vs Knit
See beyond answers. Understand emotion, attention, and intent at scale.
What sets Decode apart
Knit accelerates mixed method research.
Decode uncovers the behavioural truth behind every response.
Knit helps teams launch surveys and gather quant and qual feedback quickly.
Decode goes deeper with emotion, attention, and voice signals that reveal how people feel and why they act.
One platform. Unified methods. Behaviour validated insights.
Quick overview
Two platforms built for research. Only one built for real understanding.
Decode
A unified consumer insights platform combining quant, qual, and behavioural analytics.
Powered by Emotion AI, Attention AI, and Voice AI to decode what people say, feel, and intend.
Ideal for testing creatives, concepts, packaging, shopper journeys, and experiences in depth.
Knit
An AI powered research tool enabling fast survey creation, access to large respondent panels, and mixed quant plus qual outputs.
Great for speed and agility, but without behavioural measurement such as emotion or attention tracking.
How Decode delivers deeper behavioural truth than Knit
Research approach
One captures answers. One captures answers plus behaviour.
Capability | Decode | Knit |
|---|---|---|
Research approach | Quant, qual, behavioural | Quant + qual |
Data collected | Surveys, video, facial emotion, gaze, voice | Surveys, open ends, video uploads |
Output | Behaviour validated insights, predictive metrics | Mixed quant + qual deliverables |
Intelligence layer
Emotion. Attention. Voice. Prediction. Decode brings depth Knit cannot.
Intelligence | Decode | Knit |
|---|---|---|
Emotion AI | Yes | No |
Attention AI | Yes | No |
Voice AI | Yes | No |
Predictive modelling | Yes | No |
Analysis speed
Decode automates analysis with behavioural intelligence built in.
Analysis | Decode | Knit |
|---|---|---|
Auto summaries | Yes | Yes |
Auto tagging | Yes | Yes |
Auto reports | Yes | Yes |
Behaviour validated analysis | Yes | No |
Repository
Insight should compound over time. Decode makes reuse effortless.
Repository capability | Decode | Knit |
|---|---|---|
Unified repository | Yes | Partial |
Searchable memory | Yes | Limited |
Behavioural data history | Yes | No |
Output depth
Decode reveals the emotional and attentional moments that shape decisions.
Output | Decode | Knit |
|---|---|---|
Emotion signals | Yes | No |
Attention and gaze | Yes | No |
Voice sentiment | Yes | No |
Predictive resonance and intent | Yes | No |
Traditional quant + qual outputs | Yes | Yes |
Why brands choose Decode
Because what people say is not always what they mean.
Decode shows you the difference.
Decode brings behavioural and emotional depth to every study.
It predicts how ideas, creatives, and experiences will perform before launch.
It reduces manual effort and aligns teams around insights that are truthful, actionable, and scalable.
Proof points
Outcome | Improvement with Decode |
|---|---|
Insight generation | 5x faster |
Creative recall accuracy | 40 percent higher |
Research cost | 30 percent lower |
Knowledge reuse | 95 percent improvement |
Ideal for
Choose Decode for behavioural accuracy.
Choose Knit for rapid mixed method cycles.
Decode
Best for behavioural testing of creatives, concepts, packaging, and journeys with emotion and gaze validation.
Ideal for insight programs requiring predictive outcomes and enterprise scale.
Knit
Best for agile mixed method research requiring quick surveys, open ends, and video responses with fast turnaround.
Closing
Knit helps you run research faster.
Decode helps you understand why consumers behave the way they do.
Emotion. Attention. Voice. Prediction.
All in one unified platform.