Decode vs Userlytics: The Ultimate Comparison for Behaviour-Led User Research
As organisations mature in their digital product delivery, usability testing alone is no longer enough. Today’s teams need behavioural intelligence, emotional understanding, and AI-driven synthesis to uncover the full story behind user actions.
Userlytics helps teams observe usability tasks and gather video feedback.
Decode by Entropik, however, enables product, research, and CX teams to understand why users behave the way they do—through Emotion AI, Attention AI, and automated analysis.
This article breaks down the differences between both platforms and highlights why Decode is becoming the enterprise choice for research at scale.
Decode vs Userlytics: Quick Overview
Userlytics shows what users do.
Decode reveals why they do it.
Userlytics | Decode (Entropik) |
|---|---|
Usability testing + video feedback tool | Unified AI-powered user research platform |
Focus on task-based testing and quick feedback | Emotion, attention, and behaviour analytics for deeper insight |
Used by UX, Product & Design teams | Designed for Product, ResearchOps, Insights & CX teams |
Manual synthesis | Automated summaries, tagging & reporting |
Decode moves from usability observation to behavioural understanding.
Challenges Decode Solves (Where Userlytics Struggles)
Growing research teams often face constraints with legacy usability platforms:
1. Fragmented Tooling
Userlytics stores studies separately and requires manual tools for analysis.
Decode unifies testing, analysis, and insights in one platform.
2. Missing Emotional and Attention Data
Userlytics captures screen activity only.
Decode uses Emotion & Attention AI to uncover reactions, frustration, and focus patterns.
3. Manual Workflows Slow Research Down
Tagging, transcription, note-taking, and reporting are human-driven.
Decode’s AI Copilot automates transcription, tagging, sentiment, and reporting.
4. Redundant Studies and No Knowledge Reuse
Projects are siloed; teams repeat existing work.
Decode’s centralized repository keeps research connected and reusable.
5. Limited Global Participant Reach
Userlytics offers ~2M testers.
Decode provides access to 100M+ participants + BYOP flexibility.
Decode vs Userlytics: Strengths & Gaps
Decode’s Strengths | Userlytics’ Limitations |
|---|---|
AI Copilot automates insights & reporting | Manual tagging and analysis |
Emotion & Attention AI for behavioural depth | No emotion or gaze analytics |
Unified repository enabling reuse | Project-based storage only |
Faster research cycles (6–10× faster) | Slow due to manual workflows |
Large global panel + BYOP | Small, repetitive tester pool |
Decode is AI-first and enterprise-ready.
Userlytics remains manual and fragmented.
Feature-by-Feature Comparison
Use Case Coverage
Use Case | Decode (Entropik) | Userlytics |
|---|---|---|
Prototype & Design Testing | Emotion & Attention AI auto-detect friction & user sentiment | Manual task-based tests |
Website & Experience Testing | Tracks gaze, emotion, and attention on live pages | Click metrics + video feedback only |
Concept & Ad Validation | Qual + emotional analytics to measure creative impact | Collects opinions without emotional depth |
Moderated & Unmoderated Studies | AI-powered transcription, translation, tagging & reporting | Manual review, annotation & synthesis |
Participant Panels | 100M+ global participants across 120+ countries + BYOP | ~2M global panel with optional BYOU |
Decode offers a multilayered, AI-powered research ecosystem.
The AI Advantage: Why Decode Leads
Userlytics tests usability.
Decode builds understanding.
Advantage Area | Decode | Userlytics |
|---|---|---|
Insight Generation | AI Copilot automates summaries & highlights insights | Manual note-taking & tagging |
Behaviour Analysis | Emotion AI + Attention AI reveal subconscious reactions | Limited to task metrics |
Speed & Scale | 6–10× faster insights | Slows as data volume grows |
Panel Quality | Large, diverse, global pool + BYOP | Smaller, repetitive testers |
Knowledge Reuse | Unified research memory & repository | Siloed studies |
Decode accelerates research velocity while strengthening depth and continuity.
Why Teams Choose Decode
Faster Insights
Insights delivered in days, not weeks, thanks to AI-driven synthesis.
Continuous Knowledge Management
Repository links all studies, insights, and data across teams.
Deeper Behavioural Context
Emotion + Attention AI surface friction, confusion, and delight.
Scalable Research Operations
Large global panel + enterprise governance for multi-market research.
Smarter Research Workflows
AI Copilot automates reporting, reducing manual overhead by up to 80%.
Decode transforms usability sessions into decision-ready behavioural evidence.
What You Gain With Decode
Decode empowers research and product teams to:
Understand not just what users do, but why they do it
Access auto-generated research reports ready for stakeholders
Combine emotion, attention, and usability metrics into one narrative
Reuse insights across markets, products, and teams
Scale research globally without additional effort
Proof of Impact
Enterprises using Decode experience:
6–10× faster research cycles
Insights delivered significantly earlier in product development.
80% reduction in manual analysis time
AI Copilot eliminates hours of transcription & tagging.
95% increase in knowledge reuse
Repository prevents duplication and improves organisational intelligence.
Lower dependency on external agencies
End-to-end automation reduces overall research spend.
Final Takeaway
Userlytics helps you validate usability.
Decode helps you understand users.
If your organisation needs emotional depth, behavioural context, AI synthesis, a global panel, and research continuity—
Decode is the advanced, enterprise-ready choice for modern user research.