Decode vs. Useberry: The Ultimate Comparison for AI-Powered User Research
In the age of AI-driven digital experiences, usability testing alone does not give product teams the clarity they need. While Useberry helps teams validate prototypes and website flows, organisations increasingly need behavioural depth, emotion understanding, and AI automation to move faster and build smarter products.
This is where Decode by Entropik excels—bringing Emotion AI, Attention AI, and AI Copilot into a unified research platform that supports prototypes, websites, live apps, moderated studies, and full-scale ResearchOps.
Here’s a complete breakdown of how both platforms compare.
Decode vs Useberry: Quick Snapshot
Useberry tests usability.
Decode understands people.
Useberry | Decode (Entropik) |
|---|---|
Prototype & usability testing platform | AI-powered user research with emotion, attention, & behavioural analytics |
Focus on prototype, website and tree testing | End-to-end testing: prototypes, websites, live apps, concepts & UX studies |
Ideal for UX/design teams validating early concepts | Ideal for ResearchOps, Product, UX & CX teams in large enterprises |
Decode gives you deeper, faster, behaviour-led insights—not just usability signals.
Challenges Decode Solves (That Useberry Can’t)
Modern research teams face several barriers with prototype-only testing tools:
1. Manual Analysis Slows Down Research
Useberry requires manual tagging, reviewing, and reporting.
Decode’s AI Copilot automates transcription, tagging & synthesis instantly.
2. No Emotional or Behavioural Visibility
Clicks alone do not reveal cognitive load or emotional friction.
Decode’s Emotion & Attention AI shows how users feel, focus, and react.
3. Disjointed Research Tools
Separate systems for prototypes, websites, and interviews lead to fragmented insights.
Decode unifies testing, analysis & insight management in one platform.
4. Limited Participant Access
Useberry has no recruitment options.
Decode offers a global panel of 80M+ participants + BYOP.
5. No Insight Continuity or Knowledge Reuse
Without a repository, studies get repeated.
Decode preserves every insight within a searchable, centralised knowledge base.
Useberry tests usability.
Decode reveals behaviour.
Decode vs Useberry: Strengths & Gaps
Category | Decode’s Strengths | Useberry’s Limitations |
|---|---|---|
AI-first | Emotion AI, Attention AI, AI Copilot | No AI or automation |
Speed | 10× faster insight generation | Manual analysis slows results |
Behavioural Depth | Combines usability + emotional + attentional analytics | Tracks only clicks, scrolls & tasks |
Repository | Centralised research memory | No repository or continuity |
Scale | Global 80M+ panel + BYOP | No recruitment options |
Live App Testing | Supported | Not supported |
Decode is built for intelligence, automation and behavioural understanding.
Useberry is built for early-stage prototype validation.
Detailed Feature Comparison: Decode vs Useberry
Use Case | Decode | Useberry |
|---|---|---|
Prototype Testing | Emotion + Attention AI reveal friction; AI Copilot summarizes insights | Prototype testing via Figma, Sketch, Protopie (manual reporting) |
Website & App Testing | Test live sites & apps with emotion, gaze & behaviour data | Website testing only; no app support |
Card Sorting & Tree Testing | Supported with AI data enrichment | Supported via manual visualisation |
Moderated + Unmoderated | Both supported; AI automates transcription & tagging | Primarily unmoderated; analysis is manual |
Session Recording | Captures face, voice, gaze, screen & emotion signals | Records screen, voice & mouse activity only |
Surveys & Feedback | AI-enhanced surveys mapping cognitive/emotional patterns | Standard MCQ, Likert, SUS surveys |
Repository & Insight Reuse | Full unified repository | None |
Panel Recruitment | Global 80M+ panel + BYOP | No custom panel recruitment |
Decode offers one platform and five layers of advantage: AI, speed, depth, repository, scale.
How Decode Outperforms Useberry
1. AI & Automation
Emotion AI, Attention AI, & AI Copilot streamline research, eliminating manual work.
2. Speed
AI-driven synthesis delivers insights up to 10× faster.
3. Behavioural Depth
Decode tracks subconscious reactions—frustration, confusion, satisfaction, attention shifts—providing insights beyond clicks.
4. Repository & Reuse
All studies are connected, searchable, and reusable across teams.
5. Panel Reach & Diversity
Global 80M+ participants + BYOP ensures authentic and unbiased responses.
Useberry validates usability.
Decode validates understanding.
How Decode Wins (Overall Advantages)
Smarter: AI Copilot removes manual effort in reporting and analysis
Faster: Turnaround time reduced by up to 70%
Deeper: Emotion & Attention AI decode subconscious behaviour
Broader: Global panel ensures diverse participation
Continuous: Unified repository preserves organisational knowledge
Decode helps teams move from observing usability to truly understanding behaviour.
Final Takeaway
Useberry helps teams test prototypes.
Decode helps teams understand people.
If your organisation needs emotion analytics, AI synthesis, behavioural depth, research continuity, and enterprise scalability—Decode is the more advanced choice.