Decode vs Lyssna: Choosing the Right User Research Platform for Modern Product Teams
As digital products scale and customer expectations rise, user research must move beyond quick usability checks. While lightweight tools help validate early ideas, enterprise teams increasingly need behavioural depth, emotional context, and research continuity to make confident decisions.
Lyssna is designed for rapid, unmoderated usability and preference testing.
Decode by Entropik, on the other hand, is a unified, AI-powered human insights platform that combines emotion, attention, and behavioural analytics across the entire research lifecycle.
This blog explores how Decode and Lyssna compare—and which platform best fits different research needs.
Decode vs Lyssna: High-Level Overview
Lyssna helps teams test usability quickly.
Decode helps teams understand behaviour deeply.
Lyssna | Decode (Entropik) |
|---|---|
Unmoderated usability testing platform | Unified human insights platform |
Preference tests, 5-second tests, first-click tests, surveys | End-to-end research across prototypes, live sites & apps |
UX & Product teams validating early designs | ResearchOps, UX, CX & Product teams |
Lightweight, fast validation | Enterprise-grade depth, scale & governance |
Decode is built for continuous, organisation-wide research—not just early-stage validation.
Common Research Challenges Decode Solves
As teams grow, usability-only platforms begin to show limitations. Decode addresses the most common gaps:
1. Fragmented Research Workflows
Multiple tools for prototypes, usability, analysis, and reporting slow teams down.
Decode unifies testing, analysis, and insight management in one platform.
2. Limited Insight Depth
Clicks and task success don’t explain user emotions or cognitive friction.
Emotion & Attention AI reveal how users feel, focus, and react.
3. Manual Synthesis
Unmoderated tests often require hours of manual review.
AI Copilot automatically generates summaries, toplines, and insight decks.
4. Redundant Testing
Without a shared research memory, teams repeat similar studies.
Decode’s centralised repository connects past and present research.
5. Lack of Governance
Enterprises need compliance, audit trails, and access control.
Decode provides enterprise-grade governance and insight reuse.
Decode vs Lyssna: Strengths & Gaps
Decode’s Strengths | Lyssna’s Limitations |
|---|---|
Combines usability, emotion & behavioural research | Limited to usability testing |
AI Copilot accelerates analysis & reporting | Manual synthesis |
Emotion & Attention AI add behavioural context | No emotion or attention analytics |
Live website & app testing supported | No live website or app testing |
Enterprise governance & audit trails | No governance or reuse framework |
Built for scale & research continuity | Built for quick, one-off tests |
Decode is designed for enterprise research ecosystems.
Lyssna is designed for fast usability checks.
Feature-by-Feature Comparison
Product & Capability Breakdown
Feature | Decode | Lyssna |
|---|---|---|
Unified Research Platform | Surveys, prototypes, websites, videos | Primarily unmoderated usability tests |
Emotion & Attention AI | ✔ Integrated behavioural intelligence | ✘ Not available |
AI Copilot (Automated Synthesis) | ✔ Instant summaries & insight decks | ✘ Manual analysis |
Moderated + Unmoderated Studies | ✔ Supported | Mostly unmoderated |
Live Website & App Testing | ✔ Supported | ✘ Not supported |
Duplicate Detection / Reuse | ✔ Built-in repository | ✘ Not available |
Governance & Audit Trails | ✔ SCIM, RBAC, audits | ✘ Basic access only |
Participant Panels | Global panel (120M+) + BYOP | ~700K in-built panel |
Pricing & Support | Enterprise plans, dedicated CSM, 4-hr SLA | SMB pricing, community/email support |
Decode offers depth, automation, and continuity—Lyssna offers speed and simplicity.
How Decode Wins
Speed
Research cycles reduced from 6 weeks to ~1.5 weeks using AI-driven synthesis.
Continuity
A unified repository links studies, prevents repetition, and preserves organisational knowledge.
Depth
Emotion & Attention AI enrich usability data with subconscious behavioural signals.
Compliance
Enterprise-ready governance, audit trails, and access control.
ROI
Proven 60% cost reduction compared to agency-led research models.
Practical Research Coverage
Decode | Lyssna |
|---|---|
Tests prototypes, live websites & applications | Supports quick, unmoderated usability tests |
Adds behavioural analytics to usability outcomes | Focuses on preference & click-based validation |
Supports continuous research workflows | Best for rapid, early-stage checks |
Built for cross-team & cross-market research | Built for individual teams |
Both platforms support remote participation—but Decode supports broader, deeper research programs.
Two Platforms, Two Use Cases
Lyssna is ideal for fast usability validation and early design feedback.
Decode is ideal for organisations that need behavioural insight, automation, governance, and scale.
Lyssna helps teams move fast.
Decode helps teams move forward with confidence.
Final Takeaway
Lyssna validates usability.
Decode validates understanding.
If your organisation is moving toward enterprise-scale research—where emotion, attention, behaviour, and insight reuse matter—Decode is the more powerful and future-ready choice.