Looking at Qualtrics competitors? Take a look at De­code - it's the best alternative for Qualtrics. It swiftly provides insights, doing so 6x quicker than other choice­s. Plus, it could improve your marketing spend results by a whopping 30%. 

Let's delve into the ins and outs of Decode and understand why it is the best alternative to Qualtrics. 

What makes Decode a good alternative consumer research platform?

Decode­ is the best Qualtrics alternative for a fast, agile, and coope­rative research platform. It has Insights AI for high-calibe­r, comprehensive findings.

Imagine­ having a one-stop shop for understanding customer thoughts. That's De­code with Insights AI. It helps you dig deep into the consumer's mindset: their behavior, likes, reasons for liking what they do, and more in a single platform.

Over 150 brands trust Decode. It makes data-driven decisions easier. The best part? It not only simplifies the research process but also makes it a team effort. It helps brands une­arth old and new data for maximum research benefits.

Here's the best thing - with Decode­, you can access a huge group of 80 million panelists from 120 nations. They provide professional support, data safety, and confide­ntiality. It's essentially your best alternative to Qualtrics to get to know your clients more effectively.

Qualtrics vs. Decode

Want to see how Qualtrics and Decode stack up against each other? Let’s compare them side by side

Background

Decode

Decode, introduced in 2023 by Entropik, a leading Human Insights AI company, is a complete consumer research platform featuring Insights AI. Comprising Generative AI, Emotion AI, and Behavior AI, this platform has gained recognition as the 'Best AI Startup of the Year' in 2023 and is acknowledged by Gartner as one of India's 'Top 5 Cool Vendors in AI.'

Decode offers a comprehensive and user-friendly consumer research experience. It includes features like a quantitative and qualitative research repository, Emotional and Behavioral analytics, 100+  transcription and translation, and a unique research assistant called Decode Copilot. Decode Copilot streamlines the process of data analysis by seamlessly extracting insights from diverse data sources, including transcripts, PDFs, PowerPoint presentations, and documents. 

Additionally, it supports in-context research for popular platforms like Instagram, TikTok, and websites. With Decode, you get access to an expansive 80 million+ panel spanning 120 countries is also available.

Trusted by brands across various industries such as CPG, Retail, OTT, and Media, Decode serves multiple use cases like Concept Testing, Media Research, Content Testing, Shopper Research, and In-context Testing. It has become a go-to solution for brands aiming to conduct effective consumer research.

Qualtrics

Qualtrics is a widely used experience management solution, empowering users to craft and assess surveys focused on both customer and employee feedback. Renowned for its sophisticated surveying capabilities, Qualtrics offers specialized templates tailored for managing experiences related to employees, products, and customers.

It is an extensive platform with versatile capabilities that enable you to conduct a wide range of activities, from basic online surveys such as Net Promoter Score and measuring customer satisfaction to tracking brand performance, testing advertisements, researching product pricing, and assessing employee engagement. In essence, Qualtrics provides the tools to test, track, evaluate, and monitor nearly all the experiences individuals may have with a brand or product.

{{cta-button}}

Top Features

Decode

Quantitative Research

Conduct both numerical and exploratory research to gather diverse insights from your audience. Create tailored surveys with ease using customizable templates for efficient data collection.

Live Interviews and Focus Group Discussions

Engage in real-time discussions with your audience for in-depth understanding.

In-Context Research Capabilities - Instagram, TikTok, and Websites

Study consumer behavior within their natural online environments - Instagram, TikTok & websites for authentic insights.

Behavior AI - Patented Eye Tracking Technology

Utilize cutting-edge eye-tracking technology to analyze user behavior and attention patterns.

Tags and Highlights for Media and Documents

Organize and spotlight key information in media and documents for streamlined analysis.

Research Repository - Upload, Conduct, and Analyze in one place

Centralize your research activities, from uploading data to conducting analysis, in a unified platform.

AI Research Assistant - Decode Copilot

Enhance research efficiency with an AI-powered assistant guiding you through the process.

Automated Transcription and Translation in over 100 languages

Effortlessly transcribe and translate content in multiple languages for comprehensive analysis.

Panel

Choose between leveraging your existing panel or tap into a vast global panel of 80 million+ across 120 countries for diverse perspectives.

DIY Research or Assistance from the Professional Services Team

Opt for a do-it-yourself approach or collaborate with professional services for tailored research support.

Qualtrics

Analytics

Net Promoter Score (NPS), Customer Satisfaction (CSAT) Score, Customer Effort Score (CES)

Customization

Stakeholder Management, Multilanguage Support, Multiple Branding Support, Vertical-specific Solutions

Feedback Management

Tagging, Segmentation, Custom Reports, and Dashboards 

Feedback Analysis

Thematic Analysis, Sentiment Analysis, CSAT Scoring

Feedback Sources

Online Reviews & Surveys

Source: https://www.g2.com/products/qualtrics-customer-experience/features

Technology: Insights AI

Decode

Emotion AI

Facial Coding

• Single Face Emotion Recognition: Decode’s technology captures emotions in one-on-one scenarios, like video conferencing and interviews.
• Multi-face Emotion Recognition: Decode's technology identifies emotions in group settings, allowing simultaneous recognition during activities such as video conferencing and focus group discussions.
• Recorded Video Emotion Analysis: Decode's technology emphasizes the qualitative aspect of analyzing audience emotions during media ad testing, diverging from the quantitative assessment of emotions present within the ads, videos, and other media elements.

Voice AI

• Reliable Transcriptions: Decode's real-time speech-to-text conversion boasts over 95% accuracy, providing a dependable solution for expanding qualitative research.
• Emotion Recognition: Utilizing AI, machine learning, and NLP, Decode quantifies emotions expressed through voice tonalities and speech acoustics.
• Zero Hardware: Decode seamlessly utilizes live audio from phone/video calls or uploaded recordings from standard laptop/mobile microphones, eliminating the necessity for additional hardware.

Behavior AI

Eye Tracking

• Camera-Based Capture: Decode employs computer vision, replacing traditional infrared-based hardware eye trackers, to gather eye-tracking data using webcams and smartphone cameras.
• Explicit Calibration: Ensuring optimal accuracy in real-world scenarios, Decode conducts explicit calibration before each capture, requiring minimal instructions and no moderation.
• Mobile Eye Tracking: Decode accurately gauges the attention and engagement levels of mobile users in both controlled and uncontrolled environments, achieving over 95% accuracy.

Generative AI

Decode Co-pilot

• Question-Driven Insights: Leveraging the capabilities of Decode Copilot is as easy as posing questions about your data. It comprehends your inquiries and extracts pertinent information from the interconnected data through Decode Repository
• Extraction & Analysis of Complex Data: Decode Copilot effortlessly integrates with diverse data sources on our platform, capable of handling a broad spectrum of data types and ensuring access to insights from all your valuable information.
• Comprehensive Answers: Decode Copilot goes beyond offering basic responses, providing comprehensive answers derived from the insights it has accumulated. Whether you require specific details or a broad overview, Decode Copilot covers your needs.

AI-generated summaries, action items, tags, and highlights

In the changing world of research, where we learn from people's experiences, using artificial intelligence (AI) has become really important. Decode now uses the abilities of Open AI to create summaries, highlights, and action points using AI. This helps researchers analyze information quickly and effectively.

Transcription & Translation

Using the decode translate option, you can translate your transcripts to 90+ languages and generate the analytics for it. By default, the transcripts will be available in the language that the host has selected while creating the meeting. In this article, we'll guide you through the steps for translating your transcripts.

Qualtrics

Qualtrics employs a technology stack featuring eye tracking and facial coding, providing insights through heat maps and click maps. Not inherently part of Qualtrics, this technology is integrated through iMotion. Qualtrics, being AI-powered, effectively oversees and analyzes feedback using methods such as tagging, segmentation, thematic, and sentiment analysis.

Use Cases

Decode

• Media Testing
• Pack Testing
• Shopper Research
• Concept Testing
• Shelf Testing
• PoS Testing
• All Focus Group Discussions
• Brand Tracking
• Content Testing
• Customer Experience
• All IDIs

Qualtrics

• Appointment / Event Registration Surveys
• A/B Testing in Surveys
• Creating an Anonymized Raffle
• Pulling Data Into a Second Survey (Longitudinal Surveys)
• Panel Company Integration
• Customizing Survey Content Based on Historical Response Data
• Screen Capture
• Website Feedback Accessibility
• Making Creatives Mobile-Optimized
• Formatting Embedded Targets
• Using Tag Managers
  

Pricing

Decode Pricing

Decode's pricing model includes no platform fee and is based on an annual commitment for research sessions that can last up to 60 minutes. Volume discounts are available based on the number of sessions purchased. Additional optional add-ons include Live Technical Support for Moderators and Discussion Guides. 

Qualtrics Pricing

While Qualtrics doesn't disclose its pricing publicly, our research indicates that the most basic license could cost you hundreds of dollars monthly. Opting for unlimited resources and question types will likely raise the cost even higher.

For testing purposes, Qualtrics offers a free plan. However, its utility is limited to trial use, allowing only one survey with a maximum of 100 responses. While suitable for exploring features, this free plan may not meet the needs of most businesses conducting real surveys.

Why Decode?

Discover Decode, the ultimate solution for gaining in-depth knowledge of consumer behavior that adapts to rapid changes. Experience the advantage of receiving rapid, unbiased, and adaptable insights that are six times faster. 

Not convinced? Here are some compelling reasons why you should take the plunge: 

• Indulge in a comprehensive, cooperative, and effortless research journey. 
• Harness the potential of Insights AI for advanced research capabilities. 
• Navigate through an all-in-one research platform with customizable templates and a specialized research library. 
• Get all your primary and secondary research in a single place - Decode Repository.
• Choose between conducting your own research or receiving personalized assistance from our Professional Services.

‍

{{cta-button}}