Package and planogram testing
Test 2D/3D package design variants against competitor packaging. Compare the efficacy of shelf design variants. Precisely measure on-shelf and shelf placement noticeability and persuasiveness.
Lift the noticeability factor of various elements through continuous testing of product information and placement.
Measure overall customer satisfaction score and uncover with automated path to purchase testing.
Improve sales and conversion on our virtual shopper research platform with interactive elements.
Easy use of webcams and screen recordings for seamless online shopper testing.
reduction in
research TAT
savings in customer acquisition cost
decrease in
drop-off rates
For in-store shopper testing, upload creatives/concepts, 2D/3D pack designs, planograms, Point of Sale system, or store walkthroughs.
For online shopper testing, upload a URL.
Upload the link to your live website, app, or prototype.
Create and customize virtual planograms, and easily drag and drop products.
Define shopping tasks and choose screening/survey questions.
Choose from Entropik’s online panel of 60 million+ testers or integrate your own panel.
Test 2D/3D package design variants against competitor packaging. Compare the efficacy of shelf design variants. Precisely measure on-shelf and shelf placement noticeability and persuasiveness.
Test various store layout configurations to identify high and low engagement zones. Create a virtual retail environment by adding interactive features like “Add to Cart” to understand shoppers' purchase intent better.
Screen record online buyer journeys for path-to-purchase insights. Understand UI/UX interactions to identify purchase triggers. Test the efficacy of product and ad/banner placement by defining tasks and measuring the time taken for noticeability.
Analyze the persuasiveness of your product listing by measuring attention and engagement in detail.
