Transform Shopper Experiences: Elevate Pack and Shelf Performance

Harness the power of AI-driven shopper insights to refine pack designs and optimize shelf displays, ensuring maximum visibility, engagement, and sales performance.

Trusted by over 150+ brands worldwide
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Advantages of Conducting Shopper Research With Decode

In-depth Behavioral Insights

Gain a comprehensive understanding of shopper behavior and preferences through advanced analytics and data visualization.

Gain a comprehensive understanding of shopper behavior and preferences through advanced analytics and data visualization.

Enhanced Pack and Shelf Design

Identify and optimize the most noticeable and engaging elements on packs and shelves to boost in-store impact.

Identify and optimize the most noticeable and engaging elements on packs and shelves to boost in-store impact.

Cost-Effective Research

Conduct faster and more affordable shopper research without compromising on the richness of insights.

Conduct faster and more affordable shopper research without compromising on the richness of insights.

Realistic Testing Environments

Utilize 2D packs, interactive, and virtual shelves to simulate real-world shopping experiences for accurate feedback.

Utilize 2D packs, interactive, and virtual shelves to simulate real-world shopping experiences for accurate feedback.

Data-Driven Decisions

Make informed decisions on pack design, display strategies, and pricing to maximize shopper engagement and sales.

Make informed decisions on pack design, display strategies, and pricing to maximize shopper engagement and sales.

In-depth Behavioral Insights

Gain a comprehensive understanding of shopper behavior and preferences through advanced analytics and data visualization.

Enhanced Pack and Shelf Design

Identify and optimize the most noticeable and engaging elements on packs and shelves to boost in-store impact.

Cost-Effective Research

Conduct faster and more affordable shopper research without compromising on the richness of insights.

Realistic Testing Environments

Utilize 2D packs, interactive, and virtual shelves to simulate real-world shopping experiences for accurate feedback.

Data-Driven Decisions

Make informed decisions on pack design, display strategies, and pricing to maximize shopper engagement and sales.

Test Your Media at Every Stage With Decode

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Media Effectiveness
Media Effectiveness

Evaluate which media captures attention and get the desired emotional responses, helping to refine and improve future campaigns.

Audience Engagement
Audience Engagement

Measure how different segments of the audience engage with media content, identifying the most and least engaging elements.

Content Optimization
Content Optimization

Assess various media formats (e.g., videos, images, audio) to determine which formats perform best and optimize content accordingly.

Brand Perception
Brand Perception

Understand how media content affects brand perception and alignment with brand values, aiding in brand strategy development.

Competitive Analysis
Competitive Analysis

Compare the performance of your media against competitors to identify strengths and areas for improvement.

In-Context Testing
In-Context Testing

Understand how consumers interact with your media on social media platforms and test your creatives to determine the success of your campaigns.

Cross-Platform
Performance
Cross-Platform
Performance

Analyze how media performs across different platforms (e.g., social media, TV, online) to allocate resources more effectively.

Test Your Media at Every Stage With Decode

Media Effectiveness

Evaluate which media captures attention and get the desired emotional responses, helping to refine and improve future campaigns.

Audience Engagement

Measure how different segments of the audience engage with media content, identifying the most and least engaging elements.

Content Optimization

Assess various media formats (e.g., videos, images, audio) to determine which formats perform best and optimize content accordingly.

Brand Perception

Understand how media content affects brand perception and alignment with brand values, aiding in brand strategy development.

Audience Engagement

Compare the performance of your media against competitors to identify strengths and areas for improvement.

In-Context Testing

Understand how consumers interact with your media on social media platforms and test your creatives to determine the success of your campaigns.

Cross-Platform Performance

Analyze how media performs across different platforms (e.g., social media, TV, online) to allocate resources more effectively.

Test Your Media at Every Stage With Decode

Shelf Testing

Analyzing how product placement impacts visibility and sales, and identifying optimal shelf arrangements.

Pack Testing

Evaluating different packaging designs to determine which ones attract the most attention and drive purchase decisions.

In-Store Promotions

Assessing the effectiveness of in-store displays, promotions, and point-of-sale materials to optimize engagement and sales conversion.

Realistic Testing Environments

Utilize 2D packs, interactive, and virtual shelves to simulate real-world shopping experiences for accurate feedback.

Data-Driven Decisions

Make informed decisions on pack design, display strategies, and pricing to maximize shopper engagement and sales.

Shopper Testing Metrics

Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Speech Metrics

Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Emotion AI Metrics

Dives into the emotional resonance of your content with metrics that categorize user responses as neutral, positive, or negative

ET Heatmap

Provides a visual representation of where people look on a page

AOI (Areas of Interest)

Glean insights into metrics such as time spent, average time to first fixation, average fixation duration, the number of clicks, and the number of miss-clicks

Mouse Scroll Data

Provides valuable insights into how users navigate a scrollable page by revealing the extent of the page they have visited

Misclick

This specific metric isolates clicks made outside the designated clickable areas within the prototype

Click Tracking

Encompasses all clicks made within the prototype like the first click, offering a holistic view of user interaction

Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Clarity Score

Indicates how easily you

Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Speech Metrics

Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Focus Score

Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.

Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Transparency Maps

Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.

Percentage Seen

Shows the portion of an image viewed, focusing on the total area observed.

Clarity Score

Indicates how easily your message or visuals are understood, helping improve audience comprehension.

Focus Score

Attention

Measures overall interest based on heat map intensity; more intense regions mean greater attention.

Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

AI Summaries, Tags, & Highlights

Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.

Transcription & Translation

Automates the transcription and translation of meetings in 100+ languages to improve time to insights.

Heatmaps & Clickmaps

Reveals consumer and user engagement on the content displayed based on eye moments and clicks.

Stopping & Holding Power

Identifies areas of interest by understanding the stopping and holding areas of the content showcased.

Speech Metrics

Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.

Emotion Metrics

Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.

Screen Recording

Journey mapping

Emotion AI Metrics

Areas of Interest (AoI)

ET Heatmap

Area of Interest (AOI)

Transparency Map

Heatmap

Feasibility

Personal information

Device

Estimated Length of Interview

Panel Category

Panel

Average Time

Journey Tree

Emotion AI Metrics

Areas of Interest (AoI)

ET Heatmap

Recording & Transcript

Average Time

Journey Tree

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