Package and planogram testing
Test 2D/3D package design variants against competitor packaging. Compare the efficacy of shelf design variants. Precisely measure on-shelf and shelf placement noticeability and persuasiveness.
DID
YOU
KNOW
On average, your customers have 12 choices for the same product. And they make 95% of their purchase decisions subconsciously. We help you understand their likes and dislikes.
Beat competition with
AI-powered insights
1
Achieve actionability without compromising speed
Lift the noticeability factor of various elements through continuous testing of product information and placement.
2
Unlock unbiased insights
Measure overall customer satisfaction score and uncover with automated path to purchase testing.
3
Interactive research elements
Improve sales and conversion on our virtual shopper research platform with interactive elements.
4
Boost research scalability and collaboration
Easy use of webcams and screen recordings for seamless online shopper testing.
Deliver shopping experiences that convert
4x
reduction in
research TAT
63%
savings in customer acquisition cost
16%
decrease in
drop-off rates
Shopper Research Metrics
Facial Coding Metrics
- Attention = Visual Appeal (0-100)
- Engagement = Comprehension (0-100)
- +ve Emotions = Happiness, Surprise
- -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
- Time to Discover = Area of Interest (AOI)
- Earned Attention = Focus Levels on AOI
- % People Watched = Out of Total Testers
- Exposure Time Duration = Time Spent on AOI
How to set up a shopper test
1
Upload stimulus
For in-store shopper testing, upload creatives/concepts, 2D/3D pack designs, planograms, Point of Sale system, or store walkthroughs.
For online shopper testing, upload a URL.
Upload the link to your live website, app, or prototype.
2
Create virtual shelves
Create and customize virtual planograms, and easily drag and drop products.
3
Define task/survey
Define shopping tasks and choose screening/survey questions.
4
Add tester panel
Choose from Entropik’s online panel of 60 million+ testers or integrate your own panel.
Perform shopper testing, at every stage
Package and planogram testing
360-degree retail walkthrough
Test various store layout configurations to identify high and low engagement zones. Create a virtual retail environment by adding interactive features like “Add to Cart” to understand shoppers' purchase intent better.
Path to purchase insights
Screen record online buyer journeys for path-to-purchase insights. Understand UI/UX interactions to identify purchase triggers. Test the efficacy of product and ad/banner placement by defining tasks and measuring the time taken for noticeability.
Product listing analysis
Analyze the persuasiveness of your product listing by measuring attention and engagement in detail.