They make 95% of their purchase decisions subconsciously. We help you understand their likes and dislikes.
Ensure high media spend ROI with Insights AI
Get an in-depth analysis of the engagement patterns and preferences to curate better experiences and improve ad and reel performance.
Test ad creatives pre and post-launch to choose the what the audience really loves.
Collate all your insights on a single research repository and extract valuable insights across videos and images using Decode Copilot.
Capture consumer behavior and experiences without reaching out on a regular basis or talking directly to the participants.
Make the right decisions with actionable insights from your in-context testing
reduction in media
research TAT
increase in creative efficasy
lift in overall marketing spend ROI
Content Testing Metrics
- Attention = Visual Appeal (0-100)
- Engagement = Comprehension (0-100)
- +ve Emotions = Happiness, Surprise
- -ve Emotions = Anger, Fear, Sadness, Contempt
- Time to Discover = Area of Interest (AOI)
- Earned Attention = Focus Levels on AOI
- % People Watched = Out of Total Testers
- Exposure Time Duration = Time Spent on AOI
How to conduct In-context Research?
Choose the In-Context Block
On Decode, you can select In-Context Testing under Quantitative Research
Set Up the Test
Add required details, ad creative and publish!
Add Tester Panel
Access our panel of 80 million+ respondents or integrate with your own panel
Book a Demo
