Craft resonating stories with Emotion AI and Behavior AI

Go granular in understanding how consumers respond to images and visuals and create impactful stories that connect through content testing.

DID
YOU
KNOW
With an attention span lesser than 8 seconds, the modern-day audience needs content that resonates with their emotional and subconscious preferences that are unsaid.

Optimize content planning and boost engagement with Insights AI powered platform.

1
Harness the power of continuous, automated testing

Test homepages, product pages, filters, CTAs and more before release to understand what the audience really loves.

2
Accurately analyze data with actionable insights

Deep dive into audience responses on a second-by-second basis to pick and release the best content.

3
Single source of truth for all research

Identify best-performing media channels and resonating audience groups to increase organic vitality by reviwing all insights in one place.

4
End-to-end consumer research

Achieve faster decision-making and improved planning via seamless research process.

Deliver user experiences that stand out

400%

increase in creative efficacy

34%

lift in marketing ROI

6x

increase in
organic virality

Content Testing Metrics

Facial Coding Metrics
  • Attention = Visual Appeal (0-100)
  • Engagement = Comprehension (0-100)
  • +ve Emotions = Happiness, Surprise
  • -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover = Area of Interest (AOI)
  • Earned Attention = Focus Levels on AOI
  • % People Watched = Out of Total Testers
  • Exposure Time Duration = Time Spent on AOI

How to conduct a content test

1

Upload content

Upload scipts, texts, images, URLs, files etc.

2

Define survey

Choose questions for screening, pre-survey and post-survey.

3

Add tester panel

Choose from our panel of 80mn+ respondents or integrate your own panel.

Improve product content, editing and release with insights driven by AI technologies.

Script testing
Content testing

Compare different text and image versions and designs with different audience groups to identify the areas of improvement.

Audience segmentation

Compare different variations of content on audience groups of different ages, locations, and more.

OTT user experience insights

Identify the best placement for content promos and measure user journeys across your OTT platform.

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