Craft resonating stories with AI-powered insights

Create viral trailers, ads, videos, and binge-worthy TV shows with untapped AI insights. Measure how your audiences respond to your content through granular analysis to plan better releases.

With an attention span lesser than 8 seconds, the modern-day audience needs content that resonates with their emotional and subconscious preferences that are unsaid.

Ensure high media spend ROI with AI-powered insights

Harness the power of continuous, automated testing

Test scripts, promos, and more before production to choose what the audience really loves.

Accurately analyze data with actionable insights

Deep dive into audience responses on a second-by-second basis toward ready content.

Single source of truth for all research

Identify best-performing media channels and resonating audience groups to increase organic vitality by viewing all insights in one place.

End-to-end consumer research

Achieve faster decision-making and improved planning via seamless collaboration.

Deliver media experiences that stand out


increase in creative efficacy


increase in marketing spend ROI


increase in
organic virality

Content Testing Metrics

Facial Coding Metrics
  • Attention = Visual Appeal (0-100)
  • Engagement = Comprehension (0-100)
  • +ve Emotions = Happiness, Surprise
  • -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover = Area of Interest (AOI)
  • Earned Attention = Focus Levels on AOI
  • % People Watched = Out of Total Testers
  • Exposure Time Duration = Time Spent on AOI

How to conduct a content test


Upload content

Upload trailers/videos/ads/TV shows as media files or public URLs.


Define survey

Choose questions for screening, pre-survey and post-survey.


Add tester panel

Choose from our panel of 60mn+ respondents or integrate your own panel.

Improve media production, editing, and release with AI-powered insights

Script testing
Script testing

Compare scripts scene by scene with different audience groups to identify the areas of improvement.

Promo planning

Compare different versions and lengths of promos on different media distribution channels and platforms.

Audience segmentation

Compare different variations of content on audience groups of different ages, locations, and more.

OTT user experience insights

Identify the best placement for content promos and measure user journeys across your OTT platform.