All your customer research in one place

One Platform, to conduct all your Consumer Research


Gather unbiased consumer insights instantly through in-depth studies!

Full access to all features
Free for 14 days
20+ templates to explore
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Our consumer research platform help teams apply insights 6x faster

Do twice the research in half the time with in-depthhuman insights.

  • Mine more out of your past research data with Insights AI and Decode’s Research Repository
  • Conduct surveys, focus groups, diary studies and in-context experience research
  • Extract data from multiple sources using Decode Copilot and Global Search

Drive effective marketing campaigns with in-depth human insights

  • Get pin-pointed actionability with Insights AI
  • Conduct Media, Shopper and Pack Testing with over 20+ pre-built research templates
  • Evaluate performance and purchase intent with attention, engagement and emotion metrics.
The all-in-one solution

See everything Decode offers

Concept
Testing
Understand customers' shopping behaviors and preferences.
Copy
‍Testing
Ensure your messaging resonates with your target audience.
Ad
Testing
Evaluate and optimize the effectiveness
of your advertisements.
Offer
Testing
Test different offers to identify the most compelling ones.
Product
Insights
Gain deep understanding of your product's performance and user feedback
Package
Insights
Uncover valuable insights about your packaging design and its impact.
Shopper
Insights
Understand your customers' shopping behaviors and preferences.
Animatic
Testing
Test animated storyboards to refine your creative direction.
User
Research
Understand customers' shopping behaviors and preferences.
Brand
Tracking
Monitor and measure the perception and awareness of your brand over time.
Journey
Mapping
Visualize and optimize the customer journey for better experiences.
NPS
Measurement
Assess customer loyalty and satisfaction using the Net Promoter Score.
Product launch
interviews
Gather feedback and insights during the launch phase of a new product.
customer resaerch platform
New Product
Research
Conduct research to guide the development of innovative products.
Customer
Experience
Understand customers' shopping behaviors and preferences.

Decode Solutions

Request a demo
1 End-to-end DIY Research
Take control of your research from start to finish.
2 4x faster insights delivery
Take control of your research from start to finish.
3 Chat GPT Integration
Take control of your research from start to finish.
5 Agile and automated research
Take control of your research from start to finish.
4 Customer feedback democratization
Take control of your research from start to finish.
Start free trial

Struggling to understand your consumer? Let Decode help!

  • Decode helps you assimilate, summarize, and generate key action items across any existing Quant, Qual, and 3rd party data.
  • Leverage Insights AI for actionable data-driven decisions.
  • Connect with 80M+ people in 120 countries, making your research process 6x faster and more agile.
  • Store all your past and current research data in Decode's research repository.
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Trusted by thousands of research andmarketing teams across industries
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What you get with Decode?

Quantifiable Insights

Insights to unlock data-driven decision making

Decode enables a data-driven approach to uncover meaningful patterns and trends with quantifiable insights from heat maps, transparency plots, attention and engagement metrics through facial coding, eye tracking and voice tonality.

  • Heat map

  • Transparency plot

  • Attention and engagement

  • Transcription highlights and tags

  • Voice tonality metrics

  • Emotion AI metrics

AI integration

Generative AI integrated to revolutionize your research process

Decode brings the power of Generative AI to help you make the most of your research. Get instant summaries, action items, tags and highlights. You can also leverage the all new Copilot feature which helps you analyze data across data sources!

AI transcriptions

AI-generated transcription and translation for unrivaled convenience

Experience seamless transcription and translation of your consumer conversations in over 100+ languages! Decode offers the best-in-class precision and makes extraction of valuable data from your interviews and videos a breeze.

The end-to-end suite for all your Consumer Research needs

A computer screen with a web page on it.
Conduct your qualitative studies with -
  • Live conversations

  • Recording uploads

  • Translations & transcriptions

  • Access to actionable insights backed by sentiment analysis

A computer screen with a web page on it.
Automate your quantitative studies with -
  • Pre-defined survey questions,

  • 60+ mil verified panellists

  • Actionable consumer insights backed by
    facial coding and eye-tracking in 2 weeks.

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Centralise all your consumer research with-
  • Feedback and insights in a single place

  • Organised data, reports and collaterals for easy access and collaboration

“Our collaboration with Entropik's UX research platform was a game-changer! ”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash”

“We have seen a 35% increase in content consumption ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
Avnish Sabharwal profile image

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

How Decode fits into your Research Lifecycle

01 Development
Understand who the consumer is in terms of demographics, attitudes, buying patterns, emotions & behaviour
Concept
Testing
Product
Usage
Brand
Perceptions
Logo
Testing
User
Segmentation
User
Personas
Animatic
Testing
02 Introduction
Develop products and services at right price points that delight consumers and drive business growth
Idea
Testing
Persona
Deep Dives
Price
Testing
Quant
Screening
In-depth interviews
Product Feedback
Pack
Design
03 Growth
Develop and launch strategies & campaigns to drive demand, awareness and brand equity among consumers
Media
Testing
Shopper
Insights
Product
Testing
Package
Testing
Copy
Testing
User
Research
NPS
/CSAT
04 Innovation
Develop and launch strategies & campaigns to drive demand, awareness and brand equity among consumers
Journey Mapping
Brand
Tracking
Offer
Testing
Product Bundling
Price Optimization
New Product Research
User
Research
05 Maturity
Measure and monitor core business, consumer trends & behaviour with trackers for in-market effectiveness
Shopper
Insights
Shopper Journey
Media
Insights
Package Feedback
In-store Feedback
Price Promotions
NPS
/CSAT

How Decode fits into your research lifecycle

The Decode Solution

Concept
Testing
Product
Usage
Brand
Perceptions
Logo
Testing
User
Segmentation
User
Personas
Animatic
Testing

The Decode Solution

Idea
Testing
Persona
Deep Dives
Price
Testing
Quant
Screening
In-depth interviews
Product Feedback
Pack
Design

The Decode Solution

Media
Testing
Shopper
Insights
Product
Testing
Package
Testing
Copy
Testing
User
Research
NPS
/CSAT

The Decode Solution

Journey Mapping
Brand
Tracking
Offer
Testing
Product Bundling
Price Optimization
New Product Research
User
Research

The Decode Solution

Shopper
Insights
Shopper Journey
Media
Insights
Package Feedback
In-store Feedback
Price Promotions
NPS
/CSAT

What you get with Decode’s free trial

Full access to all features
Free for 14 days
15+ templates to explore
Case Study

Entropik increase discoverability of elements on an e-commerce website

Read more
Blog

Top Six Market Research Trends in 2024

Read more
News & Media

Entropik Integrates ChatGPT into New Decode Qualitative Research Platform

Read more

Actionable Insights for
Assured Business Decisions

Full access to all features
Free for 14 days
15+ templates to explore

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