If you want consumer insights that are actionable, unbiased, and scalable, Decode is for you. An exceptional alternative to Quantilope, Decode provides insights at 6x the speed and can help you drive a 30% increase in marketing spend ROI. 

In this article, you will get an in-depth overview of Decode’s capabilities, use cases, and comparison to Quantilope, helping you decide which platform best suits your consumer research goals.

What makes Decode a good alternative consumer research platform?

Decode is an integrated consumer research platform with Insights AI. With Decode, you can get in-depth consumer insights about your consumer’s behavior, preferences, motivations, journeys, opinions, etc., all under one roof. 

Decode has been trusted by 150+ brands for helping them make better data-driven decisions, making their research process seamless and collaborative, and enabling them to mine more out of their past and present research data. 

With Decode, you will have access to an 80 million+ respondent panel spanning 120 countries, professional services, best-in-class data security, and privacy.

Quantilope vs Decode

Here is a more in-depth view of how Quantilope fairs against Decode- 

1. Background

Decode

Decode is an integrated consumer research platform with Insights AI- a combination of Generative AI, Emotion AI, and Behavior AI. It was recently launched in 2023 by Entropik, a Human Insights AI company that has won multiple awards and recognitions, including the best AI startup of the year’23, and is recognized by Gartner for being one of India’s ‘Top 5 cool vendors in AI’. 

Decode provides a holistic and seamless consumer research experience with Quantitative, Qualitative Research Repository, Emotion and Behavior analytics, Auto-generated transcription and translation, Research Assistant - Decode Copilot, In-context research for Instagram, TikTok, and websites, and access to an 80 million+ panel spanning across 120 countries etc. 

Decode is trusted by brands across industries, CPG, Retail, OTT, Media, etc., for conducting consumer research for multiple use cases like - Concept Testing, Media Research, Content Testing, Shopper Research, In-context Testing, etc. 

Quantilope

Quantilope is a consumer intelligence platform that offers AI-powered quantitative and qualitative solutions for data-driven decision-making. 

It was founded in 2014 and mostly focused on consumer insights in ad testing, product concepts, brand awareness, market segmentation, and pricing analysis. 

2. Top Features

Decode

• Quantitative and Qualitative Research
• Live Interviews and Focus Group Discussions
• In-Context Research Capabilities- Instagram, Tik Tok and Websites
• Behavior AI - Patented Eye Tracking Technology
• Research Repository- Upload, Conduct, and Analyze in one place
• Automated Transcription and Translation in over 100 languages
• Choice between DIY Research or Assitance from the Professional Services Team 
• Customizable Survey Builder with Pre-built Templates
• AI Research Assistant- Decode Copilot
• Tags and Highlights for Media and Documents
• Bring your own or access a panel of 80 million+ across 120 countries

Quantilope

• DIY Quantitative and Qualitative Research 
• Translation Services available (Third Party)
• Real-time Result Analysis
• Automated data cleaning
• Live Significance Testing
• Survey and Report Customization

3. Technology 

Quantilope

• Sentiment Analysis
• Generative AI

4. Use cases

Decode

• Media Testing
• Pack Testing
• Shopper Research
• Concept Testing
• Shelf Testing
• PoS Testing
• All Focus Group Discussions
• Brand Tracking
• Content Testing
• Customer Experience
• All IDIs

Quantilope 

• Strategy 
• Concepts 
• Packaging 
• Claims 
• Pricing
•  Product Portfolio 
• Advertising 
• Shopper
• Shelf Optimization 
• Brand Health Tracking 
• Ad Tracking 
• Trend Tracking 
• Satisfaction Tracking

Why Decode?

Decode helps you get in-depth consumer insights and keep up with evolving consumer behavior. Get actionable, unbiased, and scalable insights at 6x the speed.

Here is why you should try it- 

• Holistic, collaborative, and seamless research experience
• Powered with Insights AI
• Integrated research platform with customizable templates and research repository
• DIY research with Professional Services Support

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