Media planning
Test and optimize media planning. Identify audiences and channels with the highest attention and engagement levels.
Deliver impactful media experiences with technologies like Emotion AI and Behavior AI
Struggling to accurately measure audience response and engagement for your media creatives? Leverage Insights AI based technology in your consumer research to gather unbiased, reliable insights. Craft impactful media by measuring how your audiences respond to all forms of multimedia content like videos, ads, TV shows, trailers, movies, and plan better releases.
DID
YOU
KNOW
An average person sees between 4,000 and 10,000 ads in a single day and they make 95% of their purchase decisions subconsciously.
Minimize media spends and boost engagement with Insights AI powered platform
1
Identify Actionability
Identify problem areas like low engagement and attention areas by testing media from concepts through release.
2
Leverage Insights AI
Understand consumer needs and preferences through technologies like Facial Coding and Eye Tracking which provides understanding of visual appeal and emotional impact of your media concepts.
3
Build a successful GTM
Achieve greater reach by testing media plans across various target groups at 6X faster turnaround time.
4
Seamless integrations
Optimize your overall marketing campaign with scalable research that can be tested for different platforms.
Deliver the right insights from your media research
6x
reduction in media research TAT
400%
increase in creative efficacy
34%
34% lift in marketing ROI
Media Research Metrics
Facial Coding Metrics
- Attention = Visual Appeal (0-100)
- Engagement = Comprehension (0-100)
- +ve Emotions = Happiness, Surprise
- -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
- Time to Discover = Area of Interest (AOI)
- Earned Attention = Focus Levels on AOI
- % People Watched = Out of Total Testers
- Exposure Time Duration = Time Spent on AOI
How to set up a Media Test?
1
Upload ads/media concepts
Upload your bumper, video, TV, print, digital, or OOH media.
2
Define survey
Choose questions for screening, pre-survey, and post-survey.
3
Add tester panel
Choose from Entropik’s online panel of 80 million+ respondents or integrate your own panel.
Perform media testing, at every stage
Ad creative testing
Ad creative testing
Test and optimize ad creatives at different stages. Measure emotional impact and visual appeal across different channels.
Target Group Segmentation
Test and compare ads and other media against various target groups for emotional connect, resonance, and engagement to optimize segmentation.
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