Ad creative testing
Test and optimize market-ready ad campaigns. Measure emotional impact and visual appeal across various media channels.
Why rely on gut instincts when you can accurately measure audience response and engagement with your content? Leverage AI-powered consumer research technology to gather deep human insights. Craft the most emotionally engaging media by testing all forms of multimedia content like videos, ads, TV shows, trailers, movies, and more prior to their release.
Identify problem areas like low engagement and attention areas by testing media concepts through continuous, automated research.
Truly understand the visual appeal and emotional impact of your media concepts through accurate and unbiased insights.
Achieve greater reach by testing media plans across various target groups at 6X faster turnaround time.
Boost your overall marketing campaign optimization for improved ROI with scalable research.
reduction in media research TAT
increase in creative efficacy
lift in overall marketing spend ROI
Upload your bumper, video, TV, print, digital, or OOH media.
Choose questions for screening, pre-survey, and post-survey.
Choose from Entropik’s online panel of 60 million+ respondents or integrate your own panel.
Test and optimize market-ready ad campaigns. Measure emotional impact and visual appeal across various media channels.
Test and optimize media planning. Identify audiences and channels with the highest attention and engagement levels.
Test and compare ads and other media against various target groups for emotional connect, resonance, and engagement to optimize segmentation.
