Ad creative testing
Test and optimize market-ready ad campaigns. Measure emotional impact and visual appeal across various media channels.
AI-powered insights that help you deliver long-lasting media experiences
Why rely on gut instincts when you can accurately measure audience response and engagement with your content? Leverage AI-powered consumer research technology to gather deep human insights. Craft the most emotionally engaging media by testing all forms of multimedia content like videos, ads, TV shows, trailers, movies, and more prior to their release.
DID
YOU
KNOW
The average customer looks at more than 4,000 ads a day.
They make 95% of their purchase decisions subconsciously. We help you understand their likes and dislikes.
They make 95% of their purchase decisions subconsciously. We help you understand their likes and dislikes.
Boost your media spend ROI with AI-powered insights
1
Build actionability
Identify problem areas like low engagement and attention areas by testing media concepts through continuous, automated research.
2
Leverage AI technologies
Truly understand the visual appeal and emotional impact of your media concepts through accurate and unbiased insights.
3
Build a successful GTM
Achieve greater reach by testing media plans across various target groups at 6X faster turnaround time.
4
Seamless tools integration
Boost your overall marketing campaign optimization for improved ROI with scalable research.
Deliver the right insights from your media research
4x
reduction in media research TAT
400%
increase in creative efficacy
34%
lift in overall marketing spend ROI
Media Research Metrics
Facial Coding Metrics
- Attention = Visual Appeal (0-100)
- Engagement = Comprehension (0-100)
- +ve Emotions = Happiness, Surprise
- -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
- Time to Discover = Area of Interest (AOI)
- Earned Attention = Focus Levels on AOI
- % People Watched = Out of Total Testers
- Exposure Time Duration = Time Spent on AOI
How to set up a Media Test?
1
Upload ads/media concepts
Upload your bumper, video, TV, print, digital, or OOH media.
2
Define survey
Choose questions for screening, pre-survey, and post-survey.
3
Add tester panel
Choose from Entropik’s online panel of 60 million+ respondents or integrate your own panel.
Perform media testing, at every stage
Ad creative testing
Media planning
Test and optimize media planning. Identify audiences and channels with the highest attention and engagement levels.
Target Group Segmentation
Test and compare ads and other media against various target groups for emotional connect, resonance, and engagement to optimize segmentation.