Decode vs Fuel Cycle
Move beyond community feedback. See how consumers feel and why they behave the way they do.
What sets Decode apart
Communities tell you what consumers say.
Decode shows you what they feel, where they focus, and how they decide.
Fuel Cycle helps teams run community driven research.
Decode goes deeper by capturing emotional, attentional, and cognitive signals across every study.
One unified platform. Behaviour validated insights. Faster decisions.
Quick overview
Two platforms built for insight. Only one built for deeper truth.
Decode
A unified insights platform combining quant, qual, and behavioural analytics.
Powered by Emotion AI, Attention AI, and Voice AI to reveal what consumers say, feel, and intend.
Designed for teams validating concepts, creatives, journeys, packaging, and experiences at scale.
Fuel Cycle
A market research cloud focused on communities, agile quant and qual, and ongoing engagement.
Strong for longitudinal feedback but limited behavioural measurement and predictive insight.
How Decode delivers deeper behavioural truth than Fuel Cycle
Research approach
One captures responses. One captures responses plus behaviour.
Capability | Decode | Fuel Cycle |
|---|---|---|
Research approach | Quant, qual, behavioural | Quant and qual via communities |
Data collected | Surveys, video, emotion, gaze, voice | Surveys, diaries, discussions |
Output | Behaviour validated insight | Community dashboards |
Intelligence layer
Emotion. Attention. Voice. Predictive signals. Only Decode brings them all together.
Intelligence | Decode | Fuel Cycle |
|---|---|---|
Emotion AI | Yes | No |
Attention AI | Yes | No |
Voice AI | Yes | No |
Predictive modelling | Yes | No |
Analysis speed
Decode automates the heavy lifting so teams can move faster.
Analysis | Decode | Fuel Cycle |
|---|---|---|
Auto summaries | Yes | Partial |
Auto tagging | Yes | Partial |
Auto highlights | Yes | Partial |
Manual effort | Very low | Medium to high |
Repository
Insight should compound over time. Decode makes that automatic.
Repository capability | Decode | Fuel Cycle |
|---|---|---|
Unified repository | Yes | Yes |
Searchable memory | Yes | Limited |
Behaviour validated history | Yes | No |
Output depth
Decode reveals the emotional and cognitive moments that drive decisions.
Output | Decode | Fuel Cycle |
|---|---|---|
Emotion signals | Yes | No |
Attention and gaze | Yes | No |
Voice sentiment | Yes | No |
Predictive resonance and intent | Yes | No |
Traditional transcripts and clips | Yes | Yes |
Why brands choose Decode
Understanding beats assumption. Behaviour beats opinion.
Decode brings behavioural and emotional depth to every study.
It predicts performance before launch, reduces manual effort, and increases team velocity.
Brands see faster outcomes, stronger creative performance, and higher ROI from insights.
Proof points
Outcome | Improvement with Decode |
|---|---|
Insight speed | 5x faster |
Creative recall | 40 percent higher |
Research cost | 30 percent lower |
Knowledge reuse | 95 percent improvement |
Ideal for
Choose Decode when truth matters.
Choose Fuel Cycle when you need community feedback at scale.
Decode
Ideal for validating creatives, concepts, journeys, packaging, and end to end experiences using behavioural and emotional signals.
Perfect for insight teams that need predictive models and unified multimethod workflows.
Fuel Cycle
Ideal for brands running large community panels, continuous feedback loops, and longitudinal engagement programs.
Fuel Cycle helps you gather responses.
Decode helps you understand what drives them.
Emotion. Attention. Behaviour. Prediction.
All in one platform.