In the CPG sector, success is decided in seconds.
At the shelf, on a mobile screen, or inside a crowded e-commerce grid, consumers don’t analyze—they react. A glance, a feeling, a moment of clarity (or confusion) determines whether a product gets picked up or ignored.

Yet many CPG decisions are still driven by:

• Stated preferences instead of real behaviour

• Slow, recall-based research

• Late-stage testing when it’s already too expensive to change

This is where CPG brands face a growing gap between what consumers say and what they actually do.

Entropik closes this gap by decoding emotion, attention, and behaviour—helping CPG teams build products, packaging, and campaigns that are truly consumer-backed.

Make Consumer-Backed Product Decisions

CPG brands operate at the intersection of speed, scale, and sensory decision-making. Whether you’re launching a new SKU, refreshing packaging, or rolling out a national campaign, every decision must land instantly with shoppers.

Entropik uses Emotion AI, attention tracking, and predictive intelligence to help CPG teams:

• Understand how shoppers feel, not just what they say

• See what gets noticed and what gets ignored

• Validate decisions early—before production, printing, or media spend

The result: less guesswork, faster launches, and stronger shelf and campaign performance.

Smarter Testing for Every Stage of the CPG Journey

From early concepts to post-launch optimisation, Entropik supports the full CPG lifecycle with real behavioural evidence.

Concept → Pack → Shelf → Campaign → Scale

Instead of siloed tools and fragmented insights, Entropik creates a continuous feedback loop—connecting product, packaging, shopper experience, and marketing performance in one system.

Key CPG Challenges—and How Entropik Solves Them

1. Surveys Miss What Shoppers Feel

The Challenge:

Traditional surveys capture rational answers—but shopping decisions are emotional and subconscious. Consumers often can’t articulate why a product feels appealing, confusing, or forgettable.

This leads to:

• Overconfidence in concept scores

• Late-stage surprises post-launch

• Missed emotional cues that drive purchase

Entropik Solution: Product Testing Beyond Taste & Claims

Entropik validates new products and concepts using:

• Facial emotion analysis to detect delight, confusion, interest, or rejection

• Voice emotion and hesitation cues to uncover uncertainty or excitement

• Attention and clarity scores to see if claims actually land

CPG teams can measure:

• Emotional resonance by segment

• Purchase likelihood driven by emotion

• Which product cues truly influence intent

This emotion-first validation improves new product success rates by up to 40%, reducing innovation risk early.

2. Packaging Gets Ignored on the Shelf

The Challenge:

In-store and digital shelves are overcrowded. Visual fatigue is real.
Even strong brands lose sales when:

• Logos aren’t noticed

• Claims aren’t readable

• Visual hierarchy is unclear

If your pack isn’t seen, it isn’t chosen.

Entropik Solution: Packaging Optimisation That Pops Off the Shelf

Entropik uses webcam-based eye tracking to simulate real shelf and grid environments—without expensive labs or hardware.

CPG teams can:

• Test pack visibility in cluttered shelves

• Measure time-to-first-fixation

• Validate label readability and hierarchy

• Compare multiple pack variants side by side

Attention heatmaps reveal:

• What shoppers see first

• What they miss completely

• Where design changes increase stopping power

Brands using Entropik achieve up to a 25% increase in shelf impact scores—before printing a single unit.

3. Shopper Journeys Are Fragmented Across Channels

The Challenge:

Modern CPG shopping journeys are omnichannel:

• In-store discovery

• Mobile research

• E-commerce purchase

• Subscription or repeat buying

But these journeys often break due to:

• Inconsistent visuals and messaging

• Confusing product pages

• Attention drop-offs across touchpoints

Entropik Solution: Shopper Journey Insights Across Channels

Entropik decodes attention flow and emotional response across:

• Physical shelf simulations

• E-commerce product pages

• Mobile-first discovery experiences

This helps CPG teams:

• Identify friction and confusion in real time

• See where attention drops across channels

• Align pack, PDP, and campaign visuals

By understanding how attention travels, teams can fix disconnects that silently kill conversion.

4. Testing Is Too Slow for CPG Innovation Cycles

The Challenge:

Traditional CPG testing takes weeks or months. By the time insights arrive:

• Launch windows are missed

• Media is already live

• Optimisation comes too late

Entropik Solution: Brand & Campaign Testing With Emotional Precision

Entropik enables pre-launch testing at the speed of CPG.

Marketing and brand teams can:

• Predict attention, recall, and emotional impact

• Test multiple creatives simultaneously

• Benchmark against category norms and past winners

With Emotion AI and attention analytics, campaigns are optimised before going live—leading to:

• 30% better campaign performance prediction

• Faster creative approvals

• Higher confidence media decisions

What Makes Entropik Different for CPG Brands?

Entropik isn’t just another research tool—it’s a decision intelligence layer built for real-world consumer behaviour.

Webcam-Based Testing

No labs. No hardware. Test anywhere, anytime—globally.

Cross-Device & Contextual Testing

Desktop, mobile, in-store shelf simulations, and social feeds.

Emotion AI

Decode beyond words to understand instinctive reactions to products and packaging.

Attention Heatmaps

See what truly captures the eye—and what gets skipped.

Privacy & Compliance by Design

No biometric identification. Fully consent-based, secure, and compliant.

See the Difference When CPG Brands Decode What Truly Works

From food and beverages to personal care, home care, and beauty, leading CPG brands rely on Entropik to replace assumptions with evidence.

Measured Impact Across the CPG Sector:

• 40% improvement in new product success rates through emotion-first validation

• 30% better campaign performance prediction with pre-launch creative testing

• 25% increase in shelf impact scores using attention and eye-tracking data

From Guesswork to Consumer Truth

In a category where milliseconds decide millions, understanding what consumers feel and notice is no longer optional.

Entropik helps CPG teams:

• Launch with confidence

• Reduce innovation and media risk

• Design products, packs, and campaigns that truly connect

👉 Learn more about how Entropik supports CPG brands:
https://www.entropik.io/solutions/solution-by-industries/cpg

Decode what truly works—before your consumer decides for you.