Super Bowl advertising no longer starts on game day. Brands now use teasers as emotional trailers that shape how audiences will interpret the full commercial weeks later. These short films are not designed to sell products directly. They are designed to establish tone, identity, and expectation.

Using Decode AI’s emotional and performance scores, we can now see how well each brand is doing that job.

1. Bosch - A Little Buzz | Bosch Big Game Teaser 2026

Decode Score: 80
Focus 85 - Clarity 91 - Attention 22 - Engagement 65

Bosch’s teaser features celebrity chef Guy Fieri in an unexpected transformation — clean-cut, goatee-free and out of his signature look. The teaser films him silently preparing, with mirrored shots and cinematic lighting hinting at humorous reveal in the full game spot.

Strategy behind the Teaser

• Position Bosch as premium and precise

• Use cinematic tension instead of loud humor

• Control viewer attention through lighting and framing

• Build intrigue without revealing the full story

Suggestions for Improvement
Introduce a stronger emotional hook early.
A quicker surprise could boost attention.

2. Instacart - Goals (Official Teaser)

Decode Score: 76
Focus 79 - Clarity 84 - Attention 28 - Engagement 60

Instacart’s “Goals” teaser stars Hollywood actor Ben Stiller alongside pop singer Benson Boone, riffing on off-beat musical humor. The two contrast each other’s performance styles, setting up comedic chemistry that plays into their full ad’s tone.

Strategy behind the Teaser

• Tease celebrity or character-based storytelling

• Anchor brand through color and props

• Keep tone playful

• Set up anticipation

Suggestions for Improvement
Add more visual movement.
The scene feels too static for a teaser.

3. Hellmann's - 2026 Big Game Teaser

Decode Score: 78
Focus 59 - Clarity 81 - Attention 54 - Engagement 60

A mysterious figure prepares backstage under bright lights while holding a sandwich. Each movement feels deliberate and dramatic. The reveal is delayed to build anticipation.

Strategy behind the Teaser

• Turn food into a star

• Use showmanship

• Create excitement through preparation

• Make the brand feel confident

Suggestions for Improvement
The final reveal could be more dramatic.
A bigger payoff would help.

4. Uber Eats - Jogging

Decode Score: 79
Focus 72 - Clarity 75 - Attention 30 - Engagement 70

Uber Eats’ teased moments tie into its larger 2026 campaign featuring Matthew McConaughey and Bradley Cooper tackling humorous football-food conspiracies — here the runner and driver picture likely riffs on that comic world.

Strategy behind the Teaser

• Humanize the brand

• Lean on everyday humor

• Build emotional warmth

• Keep things relatable

Suggestions for Improvement
Start with more visual energy.
The opening feels a little soft.

5. Liquid Death - Big Game Commercial Teaser

Decode Score: 76
Focus 52 - Clarity 71 - Attention 64 - Engagement 62

Three smiling yellow mannequin heads stare directly into the camera. They feel funny but slightly eerie. The repetition makes the moment unforgettable.

Strategy behind the Teaser

• Use weirdness to stand out

• Be visually bold

• Reinforce brand rebellion

• Drive memorability

Suggestions for Improvement
Show the product more clearly.
Some viewers may not connect the dots.

6. State Farm Insurance - Logo Reveal :15

Decode Score: 64
Focus 76 - Clarity 86 - Attention 29 - Engagement 40

Danny McBride and Keegan-Michael hang a sign on a glass wall. From the hallway it appears backward. The joke is quiet and subtle.

Strategy behind the Teaser

• Keep tone calm

• Use gentle humor

• Match brand reliability

• Avoid risk

Suggestions for Improvement
Make the joke more obvious.
It lacks punch.

7. Pringles - Love at first bite

Decode Score: 79
Focus 87 - Clarity 50 - Attention 19 - Engagement 70

Sabrina Carpenter sits in a warm sunlit room holding a flower-shaped stack of chips. The scene feels comforting and indulgent. It is more mood than message.

Strategy behind the Teaser

• Sell emotional comfort

• Focus on pleasure

• Create brand warmth

• Drive craving

Suggestions for Improvement
Clarify what is being teased.
Right now it feels too abstract.

8. Kinder - MISSION: BUENO

Decode Score: 80
Focus 67 - Clarity 82 - Attention 44 - Engagement 70

A Kinder bar floats in space as asteroids drift around it. A glowing date appears. The product feels like a hero moment.

Strategy behind the Teaser

• Use spectacle

• Elevate the product

• Create anticipation

• Make it feel magical

Suggestions for Improvement
Add more drama or motion.
The scene feels visually calm.

9. Oakley Meta | Get Ready

Decode Score: 80
Focus 72 - Clarity 79 - Attention 36 - Engagement 70

People put on futuristic glasses in intense close-ups. Their expressions change to confidence. The product feels powerful and modern. Meta’s Oakley-integrated teasers include athletic and cultural figures like iShowSpeed, Olympic medalists, and other stars in the broader campaign, anchoring the futuristic glasses as performance symbols.

Strategy behind the Teaser

• Make tech aspirational

• Use faces for connection

• Suggest innovation

• Build curiosity

Suggestions for Improvement
Clarify product benefit.
Viewers may not understand what it does.

10. TurboTax - The Expert feat. Adrien Brody: Preparation | 2026 Super Bowl Teaser

Decode Score: 83
Focus 83 - Clarity 70 - Attention 21 - Engagement 75

Adrien Brody performs energetically in front of a mirror while ironing. His expressions are playful and exaggerated. It turns an ordinary moment into comedy.

TurboTax taps two-time Oscar winner Adrien Brody — marking his first Big Game commercial in 15 years — turning his dramatic persona into light, playful tax-season comedy.

Strategy behind the Teaser

• Make taxes fun

• Use character humor

• Create memorability

• Drive brand likability

Suggestions for Improvement
Add a stronger surprise.
The joke could be sharper.

11. Budweiser - Super Bowl LX Teaser 'Stable'

Decode Score: 78
Focus 77 - Clarity 82 - Attention 32 - Engagement 68

Five Clydesdales stand calmly in a barn. A bucket tips and they react together. The moment feels warm and nostalgic.

Strategy behind the Teaser

• Lean into heritage

• Use animals for emotion

• Reinforce trust

• Build nostalgia

Suggestions for Improvement
Add more emotional weight.
It is pleasant but not powerful.

12. Pepsi - The Choice | Super Bowl Teaser

Decode Score: 79
Focus 80 - Clarity 85 - Attention 30 - Engagement 65

Two soda cans sit on a white table as a blindfolded polar bear appears behind them. Text asks a question. The scene feels playful and curious.

Strategy behind the Teaser

• Build mystery

• Use absurd humor

• Delay the reveal

• Create intrigue

Suggestions for Improvement
Bring product meaning earlier.
The tease feels too vague.

Comparative Analysis

Across all 12 teasers, a clear pattern emerges.

Most brands score high on Clarity and Focus, meaning viewers understand what they are seeing and where to look. However, Attention is consistently low. Very few teasers try to shock or overwhelm.

Brands fall into three strategic camps:

Premium and cinematic
Bosch, Budweiser, Kinder

Playful and human
Uber Eats, Pringles, Pepsi, TurboTax

Bold and disruptive
Liquid Death, Meta

The brands that score highest overall such as TurboTax, Bosch, Kinder, and Meta are those that combine strong visual control with emotional engagement.

Conclusion

Super Bowl 2026 teasers are not built for virality. They are built for emotional priming. Brands are using them to tell audiences what kind of story they will experience on game day.

The winners are the brands that balance curiosity with clarity.
The weakest are those that feel safe but forgettable.

The real battle will be which of these teasers turns into the strongest full-length Super Bowl ad.

How Entropik Helps Brands Win Before Game Day

Entropik’s Decode AI makes this kind of analysis possible before millions of dollars are spent on media.

With Entropik, brands can:

• Measure attention, emotion, and clarity in real time

• Compare multiple creative directions

• Predict which teaser will build the strongest anticipation

• Optimize storytelling before the ad goes live

Super Bowl ads no longer need to be a gamble.
With AI-powered creative intelligence, brands can know what will work before the world sees it.

https://www.entropik.io/platforms/ai-creative-insights

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Contact: marketing@entropiktech.com