Build Seamless Customer Journeys in Banking with Effective User Research

Improve how users interact with your banking services at multiple touchpoints and create experiences that resonate.

BFSI
Trusted by over 150+ brands worldwide
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Create Memorable Experiences with Insights AI

Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Prototype Testing 

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development. 

Live Website/App Testing 

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times. 

Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Prototype Testing 

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development. 

Live Website/App Testing 

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times. 

BFSI
Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

BFSI
Prototype Testing 

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development. 

Live Website/App Testing 

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times. 

BFSI
Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

BFSI
Prototype Testing 

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development. 

BFSI
Live Website/App Testing 

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times. 

Powering Market Research with AI

Optimize your research studies with a suite of consumer & user research tools powered by AI.

150+

Enterprise Grade Customers

80Mil+

Respondent Pool UX

Mixed Research

for CX & UX

The Entropik Advantage

Conduct market research with Entropik’s AI-powered products.

Research Savings

Research Savings

Amplified results of past research by 6X times, leading to over 30% savings on research outflow spends.

Agility with Richer Insights

Agility with Richer Insights

Leverage automated insights reports and bring in standardization across measurement parameters, leading to research agility​.

Scalable

Scalable

Conduct 45% more studies compared to traditional methods.

Entropik’s Insights AI

World’s First Multimodal Insights AI-powered tech to understand human insights, consumer preferences, and user feedback at scale.

Transforming voices and expressions into a symphony of insights

  • Facial Coding: Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
  • Voice Tonality: Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Emotion Ai

Transforming eye movements and mouse clicks into a symphony of insights.

  • Eye Tracking: Capture eye movements and track areas of interest/ disinterest through heatmaps to understand consumer and user behavior.
  • Mouse Tracking: Detects mouse movements and clicks in the user’s desktop throughout the unmoderated task-based tests.
Behavior AI

Transforming conversations into meaningful textual insights

  • AI Summaries, Tags, & Highlights: Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
  • Research Assistant: Gather insights from all your studies, past and present, by asking the co-pilot a question.
Generative AI
Emotion AI

Transforming voices and expressions into a symphony of insights

  • Facial Coding: Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
  • Voice Tonality: Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Emotion Ai
Behavior AI

Transforming eye movements and mouse clicks into a symphony of insights.

  • Eye Tracking: Capture eye movements and track areas of interest/ disinterest through heatmaps to understand consumer and user behavior.
  • Mouse Tracking: Detects mouse movements and clicks in the user’s desktop throughout the unmoderated task-based tests.
Behavior AI
Generative AI

Transforming conversations into meaningful textual insights

  • AI Summaries, Tags, & Highlights: Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
  • Research Assistant: Gather insights from all your studies, past and present, by asking the co-pilot a question.
Generative AI

Resources

All the research help you need and more! 

Maximize Your Research Potential

Experience why teams worldwide trust our Consumer & User Research solutions.

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