Add Agility and Actionability to your User Research

Get in-depth user insights with an AI-powered, integrated user research platform. Get actionable insights in 1-2 weeks with tasks, session recordings, surveys and user interviews.

Trusted by decision makers at

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Agile Research for Digital First Brands

User Testing

  • Usability and goal completion tasks for website/app

  • Eye Tracking to measure attention and engagement

  • Screen Recording and Click Tracking to monitor user sessions

User Interviews

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

User Surveys

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

User Testing

  • Usability and goal completion tasks for website/app

  • Eye Tracking to measure attention and engagement

  • Screen Recording and Click Tracking to monitor user sessions

User Interviews

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

User Surveys

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

Powering User
Research with AI

45,000+

media, digital and shopper experiences tested

17

global patents in Emotion AI technologies

150+

global brands and agencies as clients

The Entropik Advantage

Agility

Complete user research in 1-2 weeks for faster decision making on digital initiatives.

Actionability

Get user insights that are not just data points but clear and actionable next steps.

Automation

Get tasks, surveys, user interviews and AI insights under one integrated research platform.

Actionable Insights for
Online Customer Journeys

Website/App Testing

Test and build websites/apps that are user friendly, frictionless and align with unstated user preferences.

Digital Ad Testing

Test and release ad campaigns that resonate with your users and reach them on the right channels.

eCommerce Testing

Identify friction points that are leading to issues like cart abandonments and increase online conversions.

Path to Purchase

Track user sessions on a second by second basis to understand their purchase triggers and barriers.

Entropik’s Insights AI

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Case Study

Entropik increase discoverability of elements on an e-commerce website

Read more
Blog

Top Six Market Research Trends in 2024

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News & Media

Entropik Integrates ChatGPT into New Decode Qualitative Research Platform

Read more

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