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Entropik raises $25 million - Read More
Emotion-recognition startup Entropik raises $25M - Read More
Entropik's success story continues! - Read More

Add Agility and Actionability to your User Research

Get in-depth user insights with an AI-powered, integrated user research platform. Get actionable insights in 1-2 weeks with tasks, session recordings, surveys and user interviews.

Trusted by decision makers at

Agile Research for Digital First Brands

User Testing

  • Usability and goal completion tasks for website/app

  • Eye Tracking to measure attention and engagement

  • Screen Recording and Click Tracking to monitor user sessions

User Interviews

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

User Surveys

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

User Testing

  • Usability and goal completion tasks for website/app

  • Eye Tracking to measure attention and engagement

  • Screen Recording and Click Tracking to monitor user sessions

User Interviews

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

User Surveys

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

Powering User
Research with AI

45,000+

media, digital and shopper experiences tested

17

global patents in Emotion AI technologies

150+

global brands and agencies as clients

The Entropik Advantage

Agility

Complete user research in 1-2 weeks for faster decision making on digital initiatives.

Actionability

Get user insights that are not just data points but clear and actionable next steps.

Automation

Get tasks, surveys, user interviews and AI insights under one integrated research platform.

Actionable Insights for
Online Customer Journeys

Website/App Testing

Test and build websites/apps that are user friendly, frictionless and align with unstated user preferences.

Digital Ad Testing

Test and release ad campaigns that resonate with your users and reach them on the right channels.

eCommerce Testing

Identify friction points that are leading to issues like cart abandonments and increase online conversions.

Path to Purchase

Track user sessions on a second by second basis to understand their purchase triggers and barriers.

Woman with curly hair standing with facial scan grid of human emotions with percentile value
Woman with curly hair standing with eye scanRange values from AI eye scaneye tracking heatmap image
Woman with curly hair standing with voice scan

Entropik’s AI Technologies

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript Qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Woman with curly hair standing with facial scan
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Woman with curly hair standing with eye scaneye tracking heatmap image
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Woman with curly hair standing with voice scan
Case Study

A Leading Global Bank Leverage Emotion AI Tech To Lift Digital Conversion By 12%

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Blog

Continuous Product Discovery: 4 Reasons Why It Is Vital to Build Great Products

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Blog

A Guide to Concept Testing for UX

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Blog

Quantitative Research vs. Qualitative Research: Everything You Need to Know

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News & Media

Harry Potter Return to Hogwarts: An Entropik Study

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