Add Agility and Actionability to your User Research
Get in-depth user insights with an AI-powered, integrated user research platform. Get actionable insights in 1-2 weeks with tasks, session recordings, surveys and user interviews.
Trusted by decision makers at
Agile Research for Digital First Brands
User Testing
Usability and goal completion tasks for website/app
Eye Tracking to measure attention and engagement
Screen Recording and Click Tracking to monitor user sessions
User Interviews
In-depth interviews and focus group discussions
Highlights and tags of hour-long recordings
Instant and automatic transcripts with translation
User Surveys
Full survey module with 20+ question types
60mn online panel across 120 countries
Industry benchmarks for comparison
User Testing
Usability and goal completion tasks for website/app
Eye Tracking to measure attention and engagement
Screen Recording and Click Tracking to monitor user sessions
User Interviews
In-depth interviews and focus group discussions
Highlights and tags of hour-long recordings
Instant and automatic transcripts with translation
User Surveys
Full survey module with 20+ question types
60mn online panel across 120 countries
Industry benchmarks for comparison
Powering User
Research with AI
media, digital and shopper experiences tested
global patents in Emotion AI technologies
global brands and agencies as clients
The Entropik Advantage
Agility
Complete user research in 1-2 weeks for faster decision making on digital initiatives.
Actionability
Get user insights that are not just data points but clear and actionable next steps.
Automation
Get tasks, surveys, user interviews and AI insights under one integrated research platform.
Actionable Insights for
Online Customer Journeys
Website/App Testing
Test and build websites/apps that are user friendly, frictionless and align with unstated user preferences.
Digital Ad Testing
Test and release ad campaigns that resonate with your users and reach them on the right channels.
eCommerce Testing
Identify friction points that are leading to issues like cart abandonments and increase online conversions.
Path to Purchase
Track user sessions on a second by second basis to understand their purchase triggers and barriers.
Entropik’s AI Technologies
Get real time emotional reactions to ads, videos and other visual stimuli.
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Analyze specific Areas of Interest to capture various visual metrics.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Convert speech to text in real-time to transcript qualitative interviews
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.
