Keep up with changing consumer behavior with Diary Studies
Perform qualitative research over an extended period of time and get actionable insights about consumer behavior, attitudes and preferences.
With audio, video and image-based responses, participants can share insights from anywhere at any time, providing real feedback for data-driven decision making.
Collate all your responses on a single research repository and extract valuable insights across videos, documents, transcripts etc. using Decode Copilot.
Capture consumer behavior and experiences without reaching out on a regular basis or talking directly to the participants.
Deliver media experiences that stand out
increase in creative efficacy
increase in marketing spend ROI
increase in
organic virality
Content Testing Metrics
- Attention = Visual Appeal (0-100)
- Engagement = Comprehension (0-100)
- +ve Emotions = Happiness, Surprise
- -ve Emotions = Anger, Fear, Sadness, Contempt
- Time to Discover = Area of Interest (AOI)
- Earned Attention = Focus Levels on AOI
- % People Watched = Out of Total Testers
- Exposure Time Duration = Time Spent on AOI
How to conduct a diary study
Use Diary Study Template
Create a diary study with ease using the pre-built template on Decode.
Add Response Blocks
Choose response type from video, audio and image options.
Add Tester Panel
Access our panel of 80 million+ respondents or integrate with your own panel.
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