Diary Studies: Monitor Consumer Behavior Trends Over Time
Discover deep insights into individual behaviors, attitudes, and patterns over time by allowing respondents to document their daily activities and thoughts.
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Advantages of Conducting Diary Studies with Decode
Real-life Insights
Offers real-life insight into user behaviors over a period of time
Longitudinal Data
Provide valuable longitudinal data on evolving user preferences
Contextual Understanding
Documented experiences offer crucial contextual understanding for decision-making analysis
Engagement Insights
Provide researchers with insights into users' engagement with products and services in real-life situation
Real-life Insights
Offers real-life insight into user behaviors over a period of time
Longitudinal Data
Provide valuable longitudinal data on evolving user preferences
Contextual Understanding
Documented experiences offer crucial contextual understanding for decision-making analysis
Engagement Insights
Provide researchers with insights into users' engagement with products and services in real-life situation
Get The Most of Conducting Diary Studies with Decode
Customer Purchase Behavior Analysis
Customers document their outfits, motivations, and browsing behavior over a week, revealing subconscious purchase decision factors
Medication Impact Assessment
Patients document their medication use, side effects, and emotional well-being daily, providing insights into the real-world impact of medication
Usability Issue Identification
Project managers document daily tasks, frustrations, and workarounds, uncovering hidden usability issues and unmet needs in the software
App Effectiveness Evaluation
Students document app usage, learning progress, and frustrations over a week, offering insights into the app's effectiveness and areas for improvement
Customer Experience Improvement
Travelers document their entire journey, highlighting positive and negative experiences and providing feedback to enhance the experience
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Emotion AI Metrics
Dives into the emotional resonance of your content with metrics that categorize user responses as neutral, positive, or negative
ET Heatmap
Provides a visual representation of where people look on a page
AOI (Areas of Interest)
Glean insights into metrics such as time spent, average time to first fixation, average fixation duration, the number of clicks, and the number of miss-clicks
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Mouse Scroll Data
Provides valuable insights into how users navigate a scrollable page by revealing the extent of the page they have visited
Misclick
This specific metric isolates clicks made outside the designated clickable areas within the prototype
Click Tracking
Encompasses all clicks made within the prototype like the first click, offering a holistic view of user interaction
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily you
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence and duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Quantifies attention drawn to key elements; fewer focal points result in higher scores as attention converges.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Transparency Maps
Visualizes gaze points using transparency; areas with more gaze points are clearer, while areas with fewer points are hidden.
Percentage Seen
Shows the portion of an image viewed, focusing on the total area observed.
Clarity Score
Indicates how easily your message or visuals are understood, helping improve audience comprehension.
Focus Score
Attention
Measures overall interest based on heat map intensity; more intense regions mean greater attention.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
AI Summaries, Tags, & Highlights
Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
Transcription & Translation
Automates the transcription and translation of meetings in 100+ languages to improve time to insights.
Heatmaps & Clickmaps
Reveals consumer and user engagement on the content displayed based on eye movements and clicks.
Stopping & Holding Power
Identifies areas of interest by understanding the stopping and holding areas of the content showcased.
Speech Metrics
Visually showcases the sequence & duration of speaker participation in meetings, allowing for swift identification of speakers.
Emotion Metrics
Reveals happiness, surprise, sadness, neutrality, anger, and disgust through facial expressions.
Screen Recording
Journey mapping
Emotion AI Metrics
Areas of Interest (AoI)
ET Heatmap
Area of Interest (AOI)
Transparency Map
Heatmap
Feasibility
Personal information
Device
Estimated Length of Interview
Panel Category
Panel
Average Time
Journey Tree
Emotion AI Metrics
Areas of Interest (AoI)
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ET Heatmap
Recording & Transcript
Average Time
Journey Tree
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